Periodic Effects: Cannabis Business Podcast

A series not just for Budtenders. We’re just starting to grasp the amazing potential of minor cannabinoids - but how can we know the effects of compounds that occur in such low concentrations in our current cannabis products? In the 1st minor cannabinoid-focused installment of our Cannabis Pharmacology series, we’ll explore the benefits of the “stem cell cannabinoid” CBG and the extremely elusive CBC to discover how these compounds may rise to prominence in the cannabis community. Link to [Periodic Budtender Sessions] FB Group Paper Discussed [1] “Cannabis Pharmacology: The Usual Suspects and a Few Promising Leads” by Dr. Ethan Russo and Jahan Marcu Ph.D.

As Big Ag works to patent, own and control cannabis, what will be the outcome? In this podcast series we discuss “Inside the billion-dollar race to patent cannabis” from Leafly by David Bienenstock. Listen to our podcast episode with the series author discussing cannabis history & the evolution of cannabis media Pe071 - Author & Producer David Bienenstock Link to Join Email List Community for insights we don’t share anywhere else.

There’s a clear Craft Business framework for beer, wine and spirits, but why not cannabis? Can we create an industry where the local/ small business can also win in the David vs Goliath battle? Our guest is Micah Sherman, co-owner of Raven Grass. We discuss the small business landscape in cannabis and how the regulations currently lean towards big money. Resources from episodes Washington Craft Cannabis & The Cannabis Observer. Link to Join Email List Community for insights we don’t share anywhere else.

A series not just for Budtenders. Myrcene & Limonene are two of the most abundant terpenes in modern cannabis. You might know their scents, but it’s hard to find clear information on their complete health benefits & effects. We distilled the range of intense scientific discovery on these major cannabis terpenes to help you understand how you might be able to leverage them for improved health & positive cannabis experiences. Link to [Periodic Budtender Sessions] FB Group Paper Discussed [1] “Cannabis Pharmacology: The Usual Suspects and a Few Promising Leads” by Dr. Ethan Russo and Jahan Marcu Ph.D.

You may have noticed a trend in recent episodes. Companies being challenged to adapt and solidify product market fit as the cannabis market evolves. We’re not immune to these changes, and have decided we need to adjust our strategy. This episode discusses our challenges at Periodic and a new direction for the podcast. Link to Join Email List Community for insights we don’t share anywhere else.

A series not just for Budtenders. Terpenes have become a hot topic in cannabis recently. While it’s exciting to potentially have more control over your experience, understanding the array of benefits & effects from the vast terpene matrix of cannabis can be tricky. We’ll cover how terpenes interact with our body, phytocannabinoids, and each other to better understand their nuanced effects & therapeutic benefits. Link to [Periodic Budtender Sessions] FB Group Paper Discussed [1] “Cannabis Pharmacology: The Usual Suspects and a Few Promising Leads” by Dr. Ethan Russo and Jahan Marcu Ph.D.

Listen in as Wayne interviews Alex & Donnell from WeedWeek about their journey and a behind-the-scenes look at running a media company in the cannabis industry. WeedWeek has been a staple in cannabis education and activism. Link to Forbes Article - 2019 Top Eight Cannabis Podcasts You Need in Your Life Link to Join Email List Community for insights we don’t share anywhere else.

The Farm Bill’s legalization of hemp has led to a boom in production of CBD & hemp products - but the gray definition of hemp as “less than 0.3% THC by weight” has caused some serious issues & concerning loopholes. We discuss the legal headache of hemp that “goes hot” by producing too much THC, and how Oregon legislators are trying to address the problem to relieve the burden on hemp farmers. Link to [Periodic Budtender Sessions] FB Group Articles Discussed [1] “Genetics, not field conditions, makes hemp ‘go hot’” by Cornell Chronicle [2] “Oregon Raises THC Limits for Hemp Extracts” by Ganjapreneur

Listen in as Alex & Donnell from WeedWeek interview Wayne about Periodic Edibles and why he started the Periodic Effects podcast. Get a behind-the-scenes look at decision making strategies for small “craft” companies in the cannabis industry. Link to Forbes Article - 2019 Top Eight Cannabis Podcasts You Need in Your Life. Link to Join Email List Community for insights we don’t share anywhere else.

A series not just for Budtenders. CBD has boomed in popularity recently as a health & wellness supplement - but with such an unregulated market, many consumers assume all CBD products are snake oil. We’ll cover the many scientifically-proven ways that CBD can provide therapeutic benefits and support overall wellness to demystify the effects of CBD in this common-language review of the research literature. Link to [Periodic Budtender Sessions] FB Group Paper Discussed [1] “Cannabis Pharmacology: The Usual Suspects and a Few Promising Leads” by Dr. Ethan Russo and Jahan Marcu Ph.D.

Matt Moody started Mary Jane Soda in 2008. After some initial success and media attention, the business ended up closing its doors. We discuss why that happened & the lessons he brought to his new company, Bellwethr. As many more Hemp CBD companies come online and competition increases in THC markets, it’s critical to adapt to changing market conditions as early traction doesn’t guarantee long term success. Link to Join Email List Community for insights we don’t share anywhere else.

A series not just for Budtenders. THC has an impossibly wide range of medicinal benefits. However the right dose of THC mixed with other cannabis compounds for specific medical benefits is difficult to pinpoint. Another roadblock, most consumers assume THC is only responsible for the high/ euphoric effects. We’ll explore the exact bodily processes that THC can positively impact, in simple language that everyone can understand, to help you discover the true potential of this incredible molecule. Link to [Periodic Budtender Sessions] FB Group Paper Discussed [1] “Cannabis Pharmacology: The Usual Suspects and a Few Promising Leads” by Dr. Ethan Russo and Jahan Marcu Ph.D.

Business focused episode. The cannabis landscape is evolving quickly. It moves even faster in “pro small business” States that didn’t create an Oligarchy with high costs and low license caps. Our guest is Elbe from Elbe’s Edibles, the longest standing edible company in Oregon. We discuss their 10 Years experience in cannabis and why “crystal ball” predictions are hollow. Link to Join Email List Community for insights we don’t share anywhere else.

Science & Social Use focused episode. We discuss how athletes are using cannabis to better their game and the battle for allowing pros to use cannabis without getting suspended or kicked off the team. We also cover the 101’s of hemp CBD products and what to look for when selecting products. Our guest is Anna Symonds, Director of Education for East Fork Cultivars. Non-profits supported by Anna discussed at end of episode, Last Prisoner Project, Athletes for CARE, Concussion Legacy Foundation. Link to Join Email List Community for insights we don’t share anywhere else.

A series not just for Budtenders. The wellness, health & medical applications of cannabis are extremely promising, but the many active compounds in cannabis make it difficult to understand and predict the impacts. In this series of podcasts, we’ll dive deep on one of the most well-researched papers on the pharmacology of individual terpenes & cannabinoids to better understand how they may support our health & wellness. Link to [Periodic Budtender Sessions] FB Group Paper Discussed [1] “Cannabis Pharmacology: The Usual Suspects and a Few Promising Leads” by Dr. Ethan Russo and Jahan Marcu Ph.D.

Terpenes are secondary compounds produced by the cannabis plant. They’re not only responsible for the “smell” of cannabis but also the unique effects of different strains. How do terpenes work in the body? What’s the difference between inhaling them versus eating versus applying topically to the skin? Our guest is Emma Chasen, Founder of Eminent Consulting, we answer those questions and more in our deep dive into the world of terpenes. Link to Join Email List Community for insights we don’t share anywhere else.

Many cities are banning cannabis businesses after it’s legalized by the State. However individuals can still grow for personal use where commercial cannabis is banned (if home grows are allowed). As cities take unique steps toward enforcement it’s critical to know what you can legally grow! Link to [Periodic Budtender Sessions] FB Group One Article Discussed [1] “Michigan Town Buys ‘Nasal Ranger’ to Track Down Stinky Marijuana Plants” from Newsweek

Colorado has the oldest US cannabis market, providing lots of data on adult use. However, some county commissioners are drawing negative conclusions from that data to start an ad campaign highlighting the "dangers" of cannabis. We'll discuss the drawbacks critics are citing & the importance of correlation vs causation to get a better look at the true net impacts of cannabis use. Link to [Periodic Budtender Sessions] FB Group One Article Discussed [1] “Weld County initiates ‘Marijuana is not Harmless’ campaign with billboards, more” from Greeley Tribune

Business focused episode. The beginning stages of a new State legalizing rec cannabis is exciting, but what comes next is anything but a smooth ride. Market conditions are constantly changing and staying on top of trends while predicting the future is critical for success. Our guest is Brad Bogus, VP of Marketing for Confident Cannabis, a data driven wholesale platform. We discuss how individual State markets are changing and consumer trends as cannabis goes mainstream. Job Opportunity: Confident is hiring for Sales & Engineering positions, job postings link. Link to Join Email List Community for insights we don’t share anywhere else.

Business focused episode. There are multiple ways companies can create value. This value establishes your brand and reputation in the marketplace. You could compete on price, quality, customer service, convenience, etc, but an often overlooked value is relevance! Our guest is Christina Hadar, Co-Founder & Chief Brand Officer of Oregrown and we discuss how they are building one of the most relevant brands in the cannabis industry. Link to Join Email List Community for insights we don’t share anywhere else.