The Mfceo Project

What's the #1 key to success? People want to act like it's mysterious. Gurus who don't know sh!t want to complicate it & make the answer sexier than it really is. The fact is, the secret is simple: DON'T QUIT. The people who succeed in life...the people who advance up the pyramid of success..are people of endurance. They are patient, power through pain after pain, & adjust & adapt & improve themselves...until they reach the top.

Whatever ever happened to common decency? There are things that everybody used to know & do...how to treat one another, how to talk to one another, how to be a good person..that hardly anyone knows & does anymore. That's the bad news. The good news is that if YOU know & do these things, you'll be rare. You'll stand out. Having good manners & being a decent person will help you dominate. 

Have you ever hit rock bottom? Are you hitting rock bottom now? I get it. I've been there...in business & in life. Sometimes it's been my fault. Sometimes it hasn't. Well, listen...I can't explain this, but I've experienced it & I can tell you it's true: there's something really good about hitting rock bottom. In this episode, I give you three reasons why & urge you to wake up, rise up again, & dominate.

There's a ton of misinformation & flat-out lies out there about how to live with purpose & passion. The average "guru" on the internet misleads people into thinking they're weird because they struggle with doubt, uncertainty & dissatisfaction. In this episode, I share the real truth about purpose & passion, walking you through questions to ask yourself, expectations to adjust, & practical habits to develop that will help you operate more confidently & intentionally in every area of your life.

What's wrong with the world today? Like you, I get on the internet & social media & think, "WTF?" Like...it literally seems like society has become an insane asylum & the lunatics are running the place. Everybody is angry & resentful at everybody else. Well I heard a great story that provides a two word answer for what's wrong with the world. If we take that answer seriously, we'll all go a long way in fixing society...and our own lives.

Everybody has dreams for their future. But not everybody understands that what you hope to do on a much higher level later, you can begin to do right now. The guy who wants to someday speak to millions can give a talk to his 7 employees today. The girl who wants to perform on stage in Nashville someday can sing at a local country bar this weekend.  Bottom line: when it comes to your dreams, if you're not doing what you can do now, you'll never do what you want to do later. 

How do you become someone people would die for? In the age of social media, we talk about having "friends." But that term has become cheap. We think that if someone follows our page or likes our post, we're "friends." Not hardly. Real friends are a positive force in your life, energizing, truthful, supportive, and fiercely loyal. We all need real friendships because we can't do life by ourselves or succeed on our own. But if good friendships are what we want, a good friend is what we need to become.

Most people talk about happiness as if it's this mystical, mysterious force that you have no control over. That is 1000 percent false. Like so many other things in this world, happiness is something you have to earn. It is the result of actions you take. In this episode, I drop two practical things you need to DO...two practical things everybody CAN do...to earn the right to be happy.

You can learn a lot about success & entrepreneurship from a veteran of the music industry who has worked with superstars from Lady Gaga to Nelly. My buddy J. Erving is an influential executive, investor, & leader in talent management. He's also an entrepreneur to the core & a guy committed to excellence. In this episode, he shares his story & we riff about everything from establishing credibility & authority in your industry to the leadership skills it takes to manage people who are exceptionally talented.

"Know your worth." That's a phrase I can't stand, because most of the time, people talk about how "worthy" they are when they haven't done anything to justify that claim. But at the other end of the spectrum are people who have a lot to offer, but they don't realize it & take advantage of it. You need to resist the temptation to "discount" yourself in business & life & "price" yourself more fairly & generously. Because if you do bring something worthwhile to the world, you deserve to benefit from that. 

I've quoted Lombardi on the podcast before: "chase perfection."  Problem is, most people emphasize the second word when the focus is really on the first. Perfection is an impossibility. We're supposed to chase it, not expect it. That's sounds counter-intuitive to a commitment to excellence, but it's not. In fact...perfectionism actually undermines excellence. In this episode, I tell you how & describe a better way of thinking & operating: one that embraces the chaotic process that produces success.

Most people who want to be millionaires don't see the connection between today & someday. Young kids don't think that killing it at their job at Burger King has anything to do with making millions in the future. Adults don't think how they cut their grass or wipe their @ss has anything to do with achieving their "dream life." The people who *actually* become wealthy are different. They recognize the link between now & later & they make every effort & sacrifice RIGHT NOW. They die to live the good life 

There are a lot of eyeballs on the internet, 24/7, so if you're an entrepreneur & you're not capturing their attention, you're leaving a lot of income on the table. In spite of the huge opportunity the internet offers, for low-cost marketing & high volume sales, most people don't have any idea how to create ads that really convert. My buddy Billy Gene is an exception to the rule. A huge exception. In this episode, he shares his valuable knowledge & experience to help you transform your social media marketing status from "loser" to lucrative.  

There are two main skills you need to make 6 figures or more in life: 1. sales and 2. leadership.  In this episode, I focus on the skill of sales, unpack two fundamental practices that will you master it, & I even walk you through an exercise that will help you cultivate ease, comfort, & confidence with anyone & everyone you meet - which is critical to success in sales...& really, life in general. Bottom line: become a monster sales person & your potential for wealth and success is unlimited.

Fifteen years ago today, I was lying face-down on a street in Springfield, Missouri, in a pool of my own blood. Just a few seconds before that, I felt the excruciating pain of getting stabbed multiple times. Bottom line: a dude tried his best to kill me. So...what would you do if that happened to you? There's not a person alive who hasn't been hurt by someone. How you handle your emotions & respond to that hurt will determine the quality of your life & relationships & the things you're able to accomplish.

What's the #1 lie of our society & what would your life look like if you completely rejected it? So many people out there right now are talking about how everybody needs to "love themselves" & keep telling themselves that…"You're beautiful & worthy & good enough." But here's the problem: for those statements to be true, there has to be a change in mindset & a commitment to act & live in a certain way. Bottom line: you aren't entitled to feel good about yourself. You have to earn it.

So you say you're ready to fulfill your own true potential & achieve success & become a millionaire. That's sounds so bad*ss, doesn't it? So sexy. So cool. Why wouldn't everyone want to go all in on something like that? Because...the ACTUAL pursuit of success begins & ends with a principle that is totally unsexy & totally uncool, but utterly indispensable. What is it? Listen & find out.

Everyone associates the internet & social media with the future of business, but the reality is that these things have actually turned back the clock on all of us. Because everyone is connected, the world has become a much smaller place where everybody knows everybody & if you run your business like it's located in Small Town, USA - population: 100 - you'll experience big-time success. In this episode, I tell you exactly how to do that.

How do you get everyone to talk about you & your brand? A lot of people out there are trying hard to convince me to post about their product or snap a photo of me wearing their swag. They are handing out thousands of t-shirts to influencers & others to get a mention on social media. The truth is there's a way to get people to automatically, naturally, enthusiastically promote your brand, your product, your service...YOU.  How do you do that? Listen to this episode to find out.

In business & life, people who master the "soft skills" make an impact & make money. Jordan Harbinger is one of the pioneers of podcasting & is an expert in social dynamics. A guy who built a massively successful brand by providing high quality content & generating meaningful conversations on critical issues, Jordan joins me in the studio & we talk about the interpersonal dynamics that translate into big-time influence & income.