Ask Amanda About Marketing

It's annual review time! It can also mean it's time for a self-assessment. A lot of people hate writing about themselves and dread this time of year, but it doesn't have to be that way! How? You can use this midyear point to reflect on what you've accomplished so far and assess how you can improve in the future. Listen in to find out more.  

In addition to having new, high-quality content, content marketing can also improve a variety of metrics that help you reach one (or more) marketing goals. Find out every benefit of content marketing in this week's episode.  

Listen to this week's episode to learn the benefits of controversial content (and how to persuade your boss or client that it's worth trying out).  

This week, Amanda talks about what actually goes into creating a successful content campaign in terms of process and timeline, so if you'd love more insight in that area, this is a can't-miss episode.  

Amanda provides a quick review of the GrowthHackers conference and talks about how to not fall into traps when using content marketing metrics to analyze success.  

Amanda goes back to the basics in this episode of #AskAmanda, in which she talks about the definition of "content marketing" and how it can be used in every level of the sales funnel.

You know you need to promote the awesome content you just created. But how do you actually create a digital PR strategy? And how should you plan to reach out to some of the best writers on the web? In this episode, Amanda explains exactly what you need to do to get your content in front of as many eyes as possible.  

Need to craft a marketing channel strategy, but don't know which tactics to prioritize? Find out the five questions that will help you decide.

Gayane Margaryan, digital marketing manager for African Wildlife Foundation, reveals how emotional marketing strategies keep audiences engaged.

In the second episode of Ask Amanda About Marketing, Amanda explains how you can use limited budget and time to get some crucial content marketing tasks rolling and set yourself up for success down the road when more resources are available.

In the first episode of Ask Amanda About Marketing, Amanda explores how you can measure the success of a brand awareness campaign and provides tips on what to consider when analyzing your results.