Garlic Marketing Show

Whether you like it or not, we’re always selling. We sold our parents on getting us our first car, we sold our spouses on marriage, and throughout our career to get jobs and promotions. Butch Bellah spent almost 16 years with a large regional wholesale food distributor and helped grow it from $35 million to $250 million before acquiring the company as a minority shareholder with a business partner. As former stand-up comedian with more than 25 years of hands on business experience in the trenches, Butch has a knack for helping others improve their salesmanship skills. He’s the author of The Ten Essentials of Sales Superstars: Plugging Into The Power of 10 and more recently, Sales Management for Dummies. Listen and learn why sales training and management are the key to every business. And how why the best salespeople aren’t always the best managers. Visit http://www.IanGarlic.com for more info.  See acast.com/privacy for privacy and opt-out information.

In today’s fast paced business climate being able to identify your ideal client and stand out with relevancy and authenticity isn’t an option, it’s essential. The traditional public relations model has shifted from a one way conversation to and ongoing dialogue. It’s never been more important to speak directly to your customer and their needs. Liz O’Donnell is the General Manager of Double-Forte.com, a public relations and marketing services firm. Liz has been in the PR industry for twenty years, is the co-founder of SheStarts, and the author of The Balance Act of the Modern. Listen and learn how modern PR firms gather marketing insights and intelligence to stay ahead of the curve, how to create buyer personas and remain relevant in your industry. Visit http://www.IanGarlic.com for more info.  See acast.com/privacy for privacy and opt-out information.

One of the best ways to succeed in life and business is to surround yourself around those who’ve already achieved what you want. With four decades of experience as an entrepreneur, a 36 year married and eight successful companies, Aaron Walker knows a thing or two when it comes to living a fulfilling life. He started his first business at 18 years and sold it nine years later to a Fortune 500 company. One of Aaron’s fundamental beliefs in his ability to achieve success is surrounding yourself around the right people. For more than a decade he’s ran a weekly mastermind group with Dave Ramsey, Dan Miller and Ken Abraham. Listen and learn the fundamentals and guiding principles that have allowed Aaron to reach a level of success that few people have achieved in a lifetime. Visit IanGarlic.com for more info.  See acast.com/privacy for privacy and opt-out information.

What does it take to create and build a powerhouse agency?Today’s guests has formerly worked with clients such as Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. I wasn’t until Jason Swenk hit the $1 million mark that he understood the importance of clarity and systems. And he’s now on a mission to help other agency owners from making the same mistake. His passion and drive is to be the #1 resource for agency owners.  If you’re running a digital agency or plan to in the future, this episode is a must! Learn exactly what you need to achieve predictable success and build the business you want to build. To learn more visit: www.IanGarlic.com and www.yourauthenticweb.com See acast.com/privacy for privacy and opt-out information.

Are you harnessing the power of public speaking in your business? Are you leveraging it to win the attention customers and influence purchasing decisions? In this episode I go the opportunity to speak with Genero Crenshaw of Speak 2 B Remembered. Genero has worked with high-level executives, trained in Marshall Goldsmith's program and received a Master's Degree in Psychology.  He turned his life around after spending 10 years in prison. During his incarceration he was mentored by Michael Milken (an 80’s Wall Street icon). It was here the Genero spent 18 months having lunch with Milken and getting a Wall Street education. Genero eventually would go on to build a multi-million dollar business. Over the years Genero has honed his public speaking and communication skills. Now he trains others to do the same. Listen and learn how you can use speaking in your business to change lives and create influence. Visit http://www.IanGarlic.com and http://www.yourauthenticweb.com for more great marketing insights.  See acas

How important is cultivating the right mindset? In business and in life we’ll be faced with challenges. Over the years I’ve made it a point to be cultivate the right mindset.  Especially when it comes to marketing, because we’re often looking at our competition and think that what’s working for them is the key to their success.   When it comes to marketing we have to look at the complete picture. We have to account for things like human evolution and fundamental attribution error. These just a few of the challenges that we face. In this episode I’ll explain the steps you can start taking to cultivate the right mindset in your marketing, life and business. Visit www.iangarlic.com/taomindset for a special gift created just for you. See acast.com/privacy for privacy and opt-out information.

I was a trader for a large hedge fund for nearly 10 years before getting into marketing. I had a trading account valued at five million dollars and I was very good at what I did.  My biggest take away was that the most successful traders are mathematics. The news you see in the market is already old news. No matter how much time you spend learning about these companies, you don’t know. There are marketing pressures that we can’t even talk about like entropy. Nassim Taleb is one of the most successful traders and author of The Black Swan. The premise is that there are unforeseen circumstances that we can not predict like Hurricane Katrina and 9/11.  So what should you invest in? Where should you put your hard earned cash to protect yourself against unstable market conditions? In this episode I share the my #1 investment strategy that will always guarantee ROI. This strategy works so well that it doesn’t need a disclaimer. See acast.com/privacy for privacy and opt-out information.

Inbound marketing is about education. It’s about teaching your clients and creating courses is a great way to educate people. Not only for current clients but also for people that will never become your clients.You can leverage your expertise so you’re not trading time for money. In this episode I’m joined by Megan Harrison. Megan is an online course and project launch  consultant who helps entrepreneurs transforms their expertise into profitable online courses.Have you ever considered creating an course? Do you feel there are already too many courses in your area of expertise? Maybe you’re wondering how it could help your business.Listen to this episode to learn the three pillars of creating an online course. See acast.com/privacy for privacy and opt-out information.

Are taking advantage of the second most used search engine?In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted. When we see people's face,  we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?Listen to this episode to learn 12 ways you can start using video to impact your business

Events are no longer just events, they  have the ability to give your business a distant advantage. Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.Have you’ve considered using events as a marketing channel ? Whether you have or have not, there’s something to take away from this episode. See acast.com/privacy for privacy and opt-out information.

In this episode, we take a journey into your marketing graveyard. We discuss the benefits of resurrecting old projects, strategies, and campaigns. Reviving your marketing zombies has the potential explode your business.We will talk about Apple’s Newton, The Little Book of Talent, and how amateurs beat PGA Tour Pros.You might be asking yourself, “Why not focus on what’s working right now?”We’ll if you're anything like me, you have a tendency to leave things that didn't work. How can we expect to improve our results without learning from our mistakes? Perhaps it was bad timing or a “features” pitch?That’s exactly why you need to listen.What if you could improve your marketing by 1 percent or find a new client today?Take a few minutes. Listen and see how you can improve your business by visiting your marketing graveyard.  See acast.com/privacy for privacy and opt-out information.

Recorded in the car on the road, this episode we identify the number one criteria for success and in marketing. If you do this one thing, over and over, you will win.We will talk about Simon Sinek’s “Leaders Eat Last” and Grant Cardone’s “The 10x Rule”.Listen why “Best Practices” produce average results, and how to counteract those average results with “Only Practices” The number one criteria for success will not only help you dominate your competition. This “Only Practice” takes you to the point where you have no competition, like Google and Facebook.You might say “I am a... [Insert your small business], I can’t be like Facebook” That’s the mindset that leads to average results.If you want average results don’t listen to this podcast, and really don’t take the actions at the end of the podcast.I expect you want to 10x your business and be a market dominator, then take this “Only Practice” and make it your mantra. See acast.com/privacy for privacy and opt-out information.

Damien is a certified Infusionsoft expert who helps small businesses develop inbound marketing systems.  Damien shares his experience from working with clients in the field and some of the challenges they face. He also talks about the importance of split testing and hiring a consultant to improve results. He tells a remarkable story on how inbound marketing is changing lives, and why he's building a legacy with his partners. See acast.com/privacy for privacy and opt-out information.

Tom is a former nuclear engineer, owns a medical supply company and at the forefront of taking businesses to the next level on the web.Tom talks about the secret to a great online marketing strategy (it's not what you think). He also talks about why he is switching the name of his company. If you are thinking about getting started in inbound marketing, or want to hear how Tom made seven figures doing it, listen to this show. See acast.com/privacy for privacy and opt-out information.

What’s The Number One Thing every business owner wishes they started doing sooner? Here's a hint: This tool has a greater impact than paid adverting and speaks to your customers.In this episode Ian discusses the most important tool in your arsenal and five ways to start using it today for immediate results.  See acast.com/privacy for privacy and opt-out information.

Inbound Marketing is not an optional component of your business, it is your business. In this episode Ian dives deeper into the history and importance of Inbound Marketing as a core component of doing business. He also discusses why so many businesses get it wrong, and what you can do today to take corrective action and get results. Visit www.IanGarlic.com for more info. See acast.com/privacy for privacy and opt-out information.

Want to double your business? There is one thing you need to stop doing.Ian has worked with hundreds of businesses and the common line between great businesses and those that languish is this mindset. Ian discusses what it is, what it looks like and how to overcome this obstacle to clear the path to incredible success. See acast.com/privacy for privacy and opt-out information.

Here are the 4 simple, powerful secrets to SEO and the keys to changing the world. The key to successful online marketing of any business, or anything else, is mastering the fundamentals. In this episode Ian explains the four fundamentals of building your online empire, or simply getting more clients or patients. Master the simple and small to achieve great things! Visit http://www.IanGarlic.com for more info See acast.com/privacy for privacy and opt-out information.

Kimberly Bordonaro of Brandspiration was named one of the top 5 personal brand experts by Huffington Post. She shares a heartfelt story of leaving behind two blossoming careers to care for her family, overcoming lupus, and being open to going with the flow of life. Kim also gives us some tips on how create an impactful personal brand and why we need to think about it as a party. Visit www.IanGarlic.com for more info.  See acast.com/privacy for privacy and opt-out information.

Los Silva is the co-founder of Build Grow Scale, a digital marketing and education company that helps entrepreneurs build, grow and scale their businesses. Los shares his story of hustling up from the bottom, never having a real job, and making a name for himself in Internet Marketing by embracing his fears. He also gives some tidbits on how to close big deals and authentically grow relationships. Visit www.IanGarlic.com for more info. See acast.com/privacy for privacy and opt-out information.