Heart-centred Business Podcast

Access full article and show notes at: tashcorbin.com/467When it comes to pitching your offers of your products and services, do you find yourself stumbling over your words a little or struggling to explain just how amazing your offer is? I'm here to help you present a more compelling pitch with today's episode of the podcast.Plus because it's Day 6 of #Tashmas... I've got a gift for you!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is another free resource I think you'll love.Let’s dive in!!!A more compelling pitch is just an episode away!If yo

Access full article and show notes at tashcorbin.com/466. Do you find business plans just don't work for you?It's particularly relevant at this time of year. As we get deeper into March, it can cause a bit of panic, because it's the final month of the first quarter. March can be tough, especially for those struggling with having a business plan or implementing it. If that's you, don't worry. This episode of the Heart-Centred Business Podcast is for you. And it's Day 5 of #Tashmas... so there's a present waiting for you too!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU e

Full show notes and links available at: tashcorbin.com/465Let's face it: There is so much advice out there about how you should be pricing your products and services. It's creating a lot of what I call pricing dysmorphia. Everyone seems to have an opinion about what an appropriate price point is for your products and services. And it's based on a bunch of their assumptions. It's based on a bunch of random money rules (and in a lot of cases - money blocks). This can cause a disoriented feeling about what is an appropriate price.We look at our pricing, and see something that isn't there. It's too high, or it's too low. But that's not actually reality. I call that... Pricing Dymorphia. Instead, I want us to have the ability to price based on what works for us as individuals, what works for our audience, what works for our business model. Plus I have an epic gift to share for Day 4 of #Tashmas!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christ

Full article and relevant links at tashcorbin.com/464Today's episode reveals a critical, but often overlooked, key to launching successfully - especially if you're launching a digital program or product (such as a course, or membership).It's the 'forgotten' component that can make a huge difference to your results AND your effort required to achieve them - so let's ensure we get it sorted. It's day 3 of #Tashmas!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift has two parts - a free training you can access any time, AND a bonus live call

Full article and links at: tashcorbin.com/463 I'm not like other webinar facilitators, I'm a cool webinar facilitator. (Tee hee, Mean Girls reference!)Not only is this a detailed podcast episode about my webinar strategies that aren't like the others... it's Day 2 of #Tashmas!!Wait... What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.Today's gift is a chance to win a pretty epic prize, so be sure to check that out!This isn't the first webinars episode!I did do a podcast recently about maximising attendance at webinars. And WHOA - Did some people have feelings about that

Full shownotes available at tashcorbin.com/462 Use coupon TASHMAS at www.heartcentredbusinessconference.com/virtual to save $100!  When it comes to joint ventures and collaborations, there is a WORLD of opportunity available to us... and there are some tricky risks and challenges that may arise. I want to equip you with the tips and insights you need to make the most of it and also protect yourself.But first: It's the most wonderful time of the year!!!! Why? Because it's the 1st of March, which means it's 12 days until my BIRTHDAY! That means it's time for Birthday #Tashmas!What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but ther

Full article and links available at: tashcorbin.com/461Links mentioned in this epiosde: Submit your question to be answered on a future episode of the podcast at: tashcorbin.com/questionToday's episode of the Heart-Centred Business Podcast comes from a range of questions I've received around maximising webinar attendance.Let me explain...Whenever I do podcast episodes about webinars, I get many questions about webinars afterwards. I've received a lot of different questions, but in essence, they're all asking the same question.The types of questions I have been asked are:"What do you think about the strategy of offering a bonus resource to people if they attend my webinar live?""Do you think it's a good idea if I do a prize draw for live attendees who come to my webinar to maximise the number of people who come?""What do you think about webinars with no replay so that people have to come and watch it live?"In essence, every single person is asking me how t

Full links and a summary of this episode can be found at: tashcorbin.com/460Links mentioned in this episode:Access Julie's free Sacred Library - juliesuzanneparker.com/free-sacred-libraryGet $50 AUD off your 2025 Virtual Conference ticket using coupon code JULIE50 at checkout: heartcentredbusinessconference.com/virtualFind out more about Julie below:Website – juliesuzanneparker.comBeautiful You Coaching Academy – beautifulyoucoachingacademy.comInstagram – instagram.com/julesyparkerThis is such a special moment for me, because I have been a fan of today's guest for a very long time. Not only that, I have had the absolute pleasure of mentoring a lot of graduates from this person's coaching qualification. I'm talking about the one and only Julie Parker!Julie is the founder of Beautiful You Coaching Academy. The graduates of the Coaching Academy are just different (and we talk about that a little in our interview). I think the rigour Julie has applied to delivering her services is almost unmat

Full article and links available at: tashcorbin.com/459Links referenced in this episode:Grab my Skyrocket Sales self-study course at the cheapest available price at any time using coupon code SUPERSPECIAL at checkout - tashcorbin.com/skyrocketEpisode 149: Can you skip 1:1 and jump to selling courses? - tashcorbin.com/149Episode 439: Do people really only value offers they’ve paid for? – #tashmas DAY 9 - tashcorbin.com/439Have you noticed how extreme business, marketing and strategy advice can be on the internet at times?I remember when I first started my business, there seemed to be these extremes of people telling you that you ALWAYS need to do a certain strategy or you can NEVER do a certain strategy. And it really hasn't changed much over the years!There's one strategy in particular that I still see people advising either it's the best way to do things or it's something you should never be doing in your business, and it seems to be the one where people are either all for it or completel

Full article and links available at: tashcorbin.com/458Links mentioned in this episode:Grab my free Core Messaging template: tashcorbin.com/coremessageToday's podcast episode is quite a rant, but it's also practical to help you improve your messaging significantly. In this episode, I want to discuss the difference between process-focused and outcome-focused messaging, and how to incorporate a strong balance in your messaging so that you're not leaning one way or the other.I'm going to talk about the pros and cons of each and talk about some of the risks of being overly focused on one over the other. I'm also going to break down some agitation, admiration, and yucky marketing strategies, and we'll probably get ranty about some things in between.I've noticed in recent years that there has been a big move towards outcome-focused messaging in the online business space. But I want to break down what outcome-focused messaging is and why I think that it's not a better alternat

Full article and links available at: tashcorbin.com/457Links mentioned in this episode:Denise Duffield-ThomasWebsite: denisedt.comInstagram: instagram.com/denisedtKerry RowettWebsite: alignandattract.comInstagram: instagram.com/kerryrowettKerry's 2025 reading for listeners of the podcast: tashcorbin.com/445Claire KerslakeWebsite: clairekerslake.comFacebook: facebook.com/ClaireKerslakeeftChristine CollinsWebsite: transformcreate.comFacebook: facebook.com/transformcreateEm RuscianoWebsite: emrusciano.comInstagram: instagram.com/emruscianoHere on the Heart-Centred Business Podcast, I often talk about business strategy and the practical ways that you can grow your business, grow your audience, and get better results by having a better strategy.But I consistently remind you that a combination of mindset and strategy contributes to our results overall.That's why in this episode, I'm going to share with you my five favourite mindset specialists that I highly recommend you follow....show notes in full

Full article and links available at: tashcorbin.com/456Links mentioned in this episode: Grab my Aligned Online course for the best available price using the coupon code AWESOMEOFFER at: tashcorbin.com/alignedA few weeks ago, I had the best conversation with someone, which really opened my eyes to the assumptions that people make about what I do as the owner of my business.I thought this made for a really fascinating podcast episode.In today's episode of the Heart-Centred Business Podcast, I'm going to share with you 10 things that I do not do as a business owner, and I think that some of them might surprise you....Show notes in full are at: tashcorbin.com/456Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/455Links mentioned in this episode:Grab the Biz Planning Boss course for the best available price using the coupon code BESTPODBOSS at: tashcorbin.com/bossIt's time for us to have a talk. For our little talk, I've jumped down onto the carpet of my office. Yes, it's time for another Podcarpet episode.What a vague and intriguing podcast episode title! It's time for us to have a talk, but I guarantee you this is an important talk, and it's going to be relevant for 99% of you.What is it that I want us to have a little talk about today?I want us to talk about what you are making do with in your business.What things in your business aren't quite up to scratch, but you just make do?...Show notes in full are at: tashcorbin.com/455Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/454Links mentioned in this episode:Grab the Lead Generation Bingo Sheet: CLICK MEJoin Take Off before Leads at Speed in April: tashcorbin.com/takeoffAs more and more people are getting into full swing in their business for 2025, I thought this was a great opportunity to discuss your social media strategy.If you've got plans and goals related to social media for the year ahead, I want you to be honest: Are you confident that the time and energy you invest in those strategies will generate sales?In today's episode, I'm sharing the missing link between socials and sales. It's a link that far too many business owners are missing.If you're starting to feel like social media takes up too much time, or you want to ensure that you net results from your social media efforts, this will be a powerful and practical episode for you.In order to explain and help you connect that missing link between socials and sales, we need to start by outlining

Full article and links available at: tashcorbin.com/453Links mentioned in this episode:Purchase the 30-Day Business Blast at the current cheapest price while it's still available: tashcorbin.com/udemyJoin us at the Heart-Centred Business Conference in Noosa: heartcentredbusinessconference.comJoin us at Virtual Conference: heartcentredbusinessconference.com/virtualGrab my free Grow Your Audience training: tashcorbin.com/audienceWelcome to my office carpet! It's a Podcarpet episode of the Heart-Centred Business Podcast, and in today's episode, I want to share with you five big business failures that ended up being huge wins for me in my business.I thought it was a good podcast conversation to bring down onto the carpet, get a little informal, share with you behind the scenes of my business, and be upfront and honest about some of my big business failures.I find unpacking some of my failures and mistakes in my business to be a very cathartic process.Thank you so much for being part of this little

Full article and links available at: tashcorbin.com/452Links mentioned in this episode:Grab my free Launch Basics training at: tashcorbin.com/basicsDo you run 5-day challenges as part of your launch strategy? Or would you like to try out running a 5-day challenge in the next couple of months? If so, this is going to be a very helpful episode of the podcast, because I've got some hot tips for running 5-day challenges.I'm going to get straight to the point with this episode. I've got five hot tips for running 5-day challenges, plus I want to walk you through the phases of a 5-day challenge, as well as the one thing that I do that I think results in far more conversion and far more effectiveness for my 5-day challenges.Show notes in full are at: tashcorbin.com/452Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!

Full article and links available at: tashcorbin.com/451Links mentioned in this episode:You can find Sarah Lee Parker at sarahleeparker.com.au and on Instagram @callistraGrab the Lead Generation Bingo Sheet: CLICK MEGrab my free Fast-Track Your Business training: tashcorbin.com/fasttrackI've got a fabulous listener question for this episode of the Heart-Centred Business Podcast, which is all about finding the balance between choosing to be patient and feeling the need to take more action.I really want to dive into this one because I think it's going to be super helpful for a lot of people.Today's question comes from the fabulous Sarah Lee Parker. You can find Sarah Lee at sarahleeparker.com.au and on Instagram @callistra.Sarah Lee asks:"How do I stay patient when progressing through the stages of business?In the early stages, I hear a lot about getting validation, and validation feels like it can take forever. People get excited about doing avatar interviews but then book in a week or two a

Full article and links available at: tashcorbin.com/450Links mentioned in this episode: Grab my free Grow Your Audience training: tashcorbin.com/audienceIf you're listening to this podcast within a few weeks of its release, it's the new year, and it's a fabulous time to boost your business by growing your mailing list with 100 new people.In this episode of the Heart-Centred Business Podcast, I'm going to walk you step-by-step through one strategy that could help you get 100 people on your mailing list within the next month.We're going to go through it week by week. Plus, I have a fabulous free resource for you at the end.There are hundreds of different ways that you can grow your mailing list. I've got one strategy that I love to help people roll out when they want to start building their mailing list more consistently.This strategy takes four to five weeks to implement, and will get approximately 100 people or more onto your mailing list within that time.It does mean that you&ap

Full article and links available at: tashcorbin.com/449Links mentioned in this episode:Grab my free Core Messaging template: tashcorbin.com/coremessageDo you assume that cheaper offers have higher conversion rates?When you're struggling to make sales, is your default solution to offer something cheaper or give a discount?In this episode of the Heart-Centred Business Podcast, I am going to answer the question of whether cheaper offers have higher conversion rates. I'll also give you a number of other ways that you can improve your conversion rates without having to drop the price or default to creating cheap offers.When it comes to people's decision-making about whether they're going to invest in purchasing your product or service, price is only one factor.Yes, sometimes cheaper offers have higher conversion rates. But it is only one factor!For most people, the thing that would drive better conversion rates is something other than price.I once heard the saying that there's no price low

Full article and links available at: tashcorbin.com/448Links mentioned in this episode:Grab my free Core Messaging template: tashcorbin.com/coremessageCheck out the Messaging Makeover training: tashcorbin.com/makeoverOver the last few weeks, particularly in the lead-up to 2025, one of the most consistent questions that I've been asked is: How do I write effective copy?People are asking this question so much because they're starting to prepare lots of their content for the new year, and they're thinking about the way that they show up and speak about their work online.In this episode of the Heart-Centred Business Podcast, I'm going to help you write effective copy. I want to say from the outset that I absolutely love writing, speaking and words in general.My clients love it when I help write copy for them.I love writing email sequences, registration pages, webinar outlines, sales pages and all sorts of different content, questions and copy for my clients.But I want to be very clear: my abil