Heart-centred Business Podcast

Hello, amazing entrepreneur.  It's Tash Corbin here and welcome to another episode of the Heart Centred Business Podcast. This is episode number 209, which means all the relevant links and show notes can be found at tashcorbin.com/209. In today's episode, we're going to answer the question ‘Can launching ruin your business?’  And the answer is actually yes. But here's how to tell whether it's going to ruin your business specifically.  Let's jump on in!   It can be so alluring to leap into selling group programs, courses, memberships, and doing big launches… We hear things like “stop trading dollars for hours,” and there's so much messaging out there that tells us the only way to scale your business is to do big launches, sell group programs, use high ticket sales amounts, or invest tens of thousands of dollars in Facebook ads to get really high numbers of people joining your programs. The sad truth is that while it can be really fun and exciting - and launching is one of my

Hello, amazing entrepreneur, it's Tash Corbin here and welcome to another episode of the Heart-Centred Business podcast. This is episode number 208 which means you can find all the relevant links and show notes over at tashcorbin.com/208. In this episode, we are going to deal with the icky topic of what to do when someone says, "give me back my money!"  When you get refund requests from customers or people wanting to drop out of your coaching packages - How do you handle it? What do you do? Have you completely failed? No you haven't. We're going to deal with all of this in today's episode, so let's dive straight on in.   Ugh, I can already feel your discomfort right now. It is so “ick” - that feeling, even just the fear of having it happen.  Someone's asking for a refund or wanting to drop out of working with you, or they don't feel like they got value and are telling you it was horrible.  And they demand they get their money back. Oh my goodness, it is so icky. No

Hello brilliant entrepreneur. It's Tash Corbin here and welcome to another episode of the Heart Centred Business podcast. This is episode number 207 which means all the relevant links and show notes are available for you over at tashcorbin.com/207. In today's episode, I'm going to help you answer the question ‘Are you even ready to start your business?’ Whether you've just been thinking about it, are maybe on the fence, are dabbling with a few things here and there, or are trying to get your ducks in a row to get started, this is going to be an extra valuable lesson just for you. Let's dive on in! To be honest, there is a lot of information, opinion and frankly, a lot of misinformation out there about what you actually need in order to start a business. I've heard all sorts of things – like needing specific qualifications, needing to have six months’ worth of savings in the bank, needing to build up an audience of at least a few thousand people first, needing to have a website, n

Hello, brilliant entrepreneur.  It's Tash Corbin here, and welcome to another episode of the Heart-Centred Business podcast. This is episode number 206, which means that all the relevant show notes and links will be available for you over at tashcorbin.com/206.  In today's episode of the podcast, I'm going to be sharing with you some signs that your niche is too big and how to refine your niche so you can scale your business with ease. Let's jump in! It is such a common question that people ask me, especially when they are in startup or wanting to scale their online business: "Why does my niche have to be so specific and so narrow?" You've probably heard some of those lovely catchphrases before, such as “the riches are in the niches” or one I like to use, “if you want to scale your reach, you need to know your niche.” These statements are trying to explain why niching is so important and why it's such an important part of online business in particular, but they don&apos

In today's episode, I'm going to talk about how you can grow your business, even if you can't afford to work with a coach yet. I understand that for a lot of people when you're bootstrapping it and starting lean, investing thousands of dollars in working with a VIP one on one coach may be a little bit out of reach for you today. That doesn't mean growing your business and getting results isn't possible for you. In fact, after today's podcast episode, I'm sure you will agree you can get the support, information and encouragement that you need without needing to invest big, especially not at the start of your journey. Being hand on heart upfront with you, when I first started my business, I had a very shoestring budget. I had bought into this belief system that to be successful when first starting a business, you must have a one to one business coach who walks you through that startup journey. This belief system says that otherwise, you'll be going around in circles

In today's episode, I'm going to be talking through the seven telltale signs that you need a business strategy. Regardless whether you think you have a business strategy or not, I want you to listen along to this podcast episode and just look for any of those warning signs that the business strategy you have isn't clear enough, isn't the right strategy for you, or you actually think you've got a strategy, but you don't. When people ask me about which tactics they should employ to get more customers, one of the most common problems I see is a lack of one clear, overarching business strategy. As they start a new business, a lot of people think they know which specific social platform they’ll work on, or they've laid out specific tasks they think they need to do in order to get paying clients. Over time, they simply add more tactics to that plan. You might initially start working on Facebook, join a couple of groups, and then realise you really love Instagram so you go on Insta

In today's episode, I'm going to share with you the seven surprising habits that support my business growth. And I'm not going to be focusing on the "business as usual" things you would probably expect. I'm going to talk about seven things that might just surprise you. So let's peel back the curtain and jump straight into it. I want to talk about these seven habits through the lens of why they support my business growth and also encourage you to think about what habits you need to put in place to ensure you are supporting your business growth as well. 1. Eating completely gluten-free. This is something I have tried and failed to do (and been on and off the wagon about) for many, many years now. I know that gluten is not good for my body. I know it's not good for my system. I have had many a naturopath and doctor tell me I should not be eating gluten, and yet delicious gluten just kept creeping back into my eating. But I have now been completely gluten free (aside from a

In today's episode, I'm going to share with you how to be magnetic to your leads and clients. This one is super juicy! There are actions and strategies you can use to be more magnetic to the right people. In this podcast episode, I'll share five of those strategies, and I've even got myself a very dodgy but cool magnet metaphor that perfectly demonstrates how you can be more magnetic in your business. So let's jump in, shall we? In this day and age, particularly with this whole feeling of “have’s” and “have-not’s” on social media, the “cool kids” versus the "not-cool kids," it could be very easy for us to assume that magnetism - or being attractive to your ideal client - is a thing that some people have and some people don't. But speaking from experience, I can tell you that being magnetic to your ideal clients and leads doesn't come down to some random innate quality that you have. Let's look at five concrete strategies for magnetism. 1. Magnets are polarizin

In today's episode, we’ll talk about what to do when your offer isn't selling. We’ll look at it through three different lenses, and will get quite practical. Grab a pen and paper, or listen along and bookmark this one to come back to.  Let's dive on in! It can be really heartbreaking and challenging when you feel like you have something that is going to change people's lives - it's an amazing offer at a really juicy price – but you just cannot seem to convince anyone to invest in the outcome. We can be so challenged by a lack of sales.  It can feel like you just hear those resounding crickets when you talk about your paid products or services. But there is no such thing as failure. There's only feedback. If your offer isn't selling, that is a form of feedback!  You can use a very structured review process and look at this through three specific angles. I'm going to help you understand why your offer isn't selling and how to take action to ensure you’re selling. If

Now for this special 200th episode, I've got a juicy episode for you today. I'm going to be giving you my 10 biggest lessons from having a podcast that is now 200 episodes strong. So let's jump on in - I've got a lot of stuff to share with you today.   For those of you who don't know, the Heart-Centred Business podcast actually started as a podcast called #ladyposse on the 7th of May 2016. So the podcast bit has been running for almost four years now and was started whilst I was actually living in Bali.  I started the Heart-Centred Business podcast because I really loved listening to podcasts myself. And I really felt like it was a beautiful, intimate way to connect with my audience as well as provide great business advice. We use the podcasts not only for solo shows, but also to do interviews called "Spotlight Series" interviews. And you will be pleased to know we've got lots of extra juicy Spotlight Series interviews coming back onto the podcast in the coming months a

Today we're going to be talking about the four big considerations you need to think about before creating and launching a membership. So if you've been thinking about putting a membership out there, this is going to be a really juicy episode for you. What is a membership? It is where you have people in a group program and they need to make a recurring payment in order to stay in the program. For example, you might have a course where people make a payment and then they’re in the course until it's finished, and then they're done, or they’re in the course evergreen so they can stay in the course for as long as it exists. A membership requires that people pay a membership fee in order to stay inside that program. So in my business, the Heart-Centred Business Academy is a membership. It has a monthly fee people can pay by the year or pay by the month. But when they stop paying and their membership expires, they then leave that membership. Creating a membership can be a really sexy way to get i

In today's episode, we're going to talk about how to make a profit quickly when you are starting a business.  It comes down to finding a sexy strategy that works for you. So let's jump right into it. Ultimately, every business strategy can be boiled down into three core elements: Reach a bunch of people who are potential clients. Convert the appropriate ones into paying clients. Continuously support and nurture your mindset and energetic well-being. A lot of the time our results come down to the fact that we are sabotaging ourselves. Maybe we're not doing the things that we need to do, we may be procrastinating and all of those sorts of things. I truly believe that mindset and energetic well-being need to form part of your core business strategy. If we are talking about the key strategic decisions that you need to make, about how you're going to grow your business and where your profit comes from, most people starting a business think their number one job is to get reach, to get in

In today's episode, we're going to be talking about five signs that it's time for you to branch out with your own business. Now first, I want to say before we talk about the signs that it might be time to start your own business - the motivating factor of wanting to run away from something isn't always enough. For example, a lot of people would say that if you're peeved with your job and you don't love your boss, then it's a sign that you should branch out with your own business, and I actually think that's often not enough for sustainability. Running away from something and not having something you're running towards, can be a good motivator to start you off. But it doesn't necessarily help you keep that momentum and sustain what it takes to really grow a thriving business. However, if you are peeved with your boss, you are on maternity leave, you don't want to go back to work, you've got financial issues, you don't want to be lining the pocket

In today's episode, we're going to talk about where to go to learn the best business strategy. And I've got some juicy options for you. So let's dive right in. When it comes to finding advice on how to grow your business and where to focus your energy first, you have so many options.  Oh my goodness, if another internet marketing expert jumps into the pond, it doesn't even make a ripple. There are so many people out there who want to give you their advice. They want to teach you their special methodology. They believe they've found the juiciest secret, and you have so many options available to you. Now if you were to listen to the advice from some of these online marketers, you would be led to believe that every single person is able to be helped specifically by just one person. But that is never actually the case. What works for someone might not work for someone else.  What works in one market doesn't necessarily work in another. We need different business strategies for

In today's episode, we're going to be talking about how to build your credibility as a business owner and entrepreneur.  I understand that in times gone by, your credibility was measured by the size of the shoulder pads in your jacket, but those days are gone. I absolutely adore talking about this topic. And I'm really excited about this podcast episode as well because it allows me to be talking about something that we see online, and we "kind of" think we need to do it and we're not 100% sure. And I have some very specific advice in this space.   More and more these days online, we hear about this need for credibility and creating "expert status" for yourself. We talk here about social proof and all of the things that help people to make a decision to invest with you. And people want to work with leaders. They want to work with experts. They want to work with people they trust and who are really credible. I totally understand that this can be something that we think is

In this episode, I'm going to take you through lean startup business basics. Even if you already have an existing business, it's a great episode for you to check in on whether you've achieved some of the key things that prove your business is going to scale and still be profitable. And if you're just starting out, it's a really sexy, really effective business model. That means you can save time and money and also build your business with less risk. Sounds pretty juicy, right?   So what exactly is lean startup? In a nutshell, lean startup is proving your business and your model before you significantly invest time and money. Lean startup, in particular, is focused on saving money. But as a model, it also saves you a lot of time in your business development journey. What we're talking about here is making sure that people are actually going to pay for the thing that you want to sell, and making sure you've got the messaging, the price point, and all of the other parts of your

  What is the ONE THING that will really amplify your business? In today’s episode of the Heart-Centred business podcast, we’re going to talk about what that is, so let’s jump straight in!   No matter how many different questions people ask me about their business, there’s one desire that underpins all of them:  how to just speed things up.   We want to amplify our business, we want to get it rocking and rolling as quickly and as easily and efficiently as possible. And we want to get to our destination quickly to amplify not only our results in our business, but also the reach that we have, and the conversion.   So when I think about “amplifying,” I think about wanting to: – reach more people – convert more of those people into paying clients – achieve bigger results like making more money or funding more projects   1. Simplify Services and Products. My number one strategy when it comes to amplifying your results is actually to simplify – Simplify in order to amplify. And what that looks and feels li

In today’s episode, I’m going to be talking about taking time off from your business. But I want to warn you, I’m not going to talk about it the same way that other people talk about it! Before I talk about how to take more time off from your business, let’s talk about why. Of course, there are all the usual reasons “why” that are touted by so many people, and yet we still don’t listen to them – such as giving yourself an opportunity to refresh, to re-energise, and to get new perspective. Also, we didn’t start this business so that we could work 16-hour days, seven days a week…and totally burn ourselves out. We created these businesses so that we could also achieve our life goals and our lifestyle goals. And there are all of those “normal reasons” for wanting to take time off from your business… It’s really great for your health and well-being. It’s really great for your relationships. It’s really great for those craft projects or that reading project that you never got around to finishing.   There are so man

In today’s episode, let’s find out if your business foundations are wonky and learn how to solidify them. Show notes and important links at https://tashcorbin.com/191Let me know your thoughts via our Text FanMail!

In today’s episode, let's talk about nailing your business growth by identifying each business stage. Show notes and important links at https://tashcorbin.com/190Let me know your thoughts via our Text FanMail!