People Tell Richard Stuff

If there’s one guy who knows his way around a marketing department, it’s Simon Francis. That’s why now, his job is to transform them into lean, mean, business-generating machines. Simon is CEO at Flock Associates, a marketing transformation company. It isn’t an ad agency – what they do is more like ‘teaching a man to […] The post Simon Francis, ‎CEO, ‎Flock Associates appeared first on Reevoo.

When big companies want to think like little startups, they call James Haycock. James is the MD of Adaptive Lab – a London-based digital innovation agency that works with brands like Barclays, ASOS and YouGov. He’s also written a book called Bye Bye Banks? which caught my eye, so I asked him about disruption in […] The post James Haycock, ‎managing director, Adaptive Lab appeared first on Reevoo.

This week I’m talking to New York City-based brand guru Adam Hanft. Adam has consulted for everyone from Microsoft to President Obama, and is a respected writer in his own right, so I picked his brains about brand, disruption, tech and society. Listen to Richard’s chat with Adam Hanft A former comedy writer, copywriter, ad-agency boss and now brand […] The post Adam Hanft, brand strategist appeared first on Reevoo.

Entrepreneurs, ideas people, startup types looking for investment – you’d best get to know the person who could be signing your cheque. This is one of them. Rory Stirling is Partner at BGF Ventures, the largest ever venture capital company dedicated to earlier stage UK technology companies. BGF has up to £200m in its coffers, so […] The post Rory Stirling, partner, BGF Ventures appeared first on Reevoo.

In a stock-image, blue graph, ‘solutions’-filled world, It’s nice to talk to someone who gets that B2B marketing doesn’t have 2 B boring. Doug Kessler is Creative Director and Co-Founder at Velocity Partners, B2B marketing agency of huge brands like Salesforce and Sprint Business. But you don’t have to be B2B to learn from Doug. Listen to Richard’s interview […] The post Doug Kessler, creative director, Velocity Partners appeared first on Reevoo.

When you chat with someone who loves what they do – like, really loves it – you can tell. It’s infectious. That’s how I felt after talking to Mark Bloxham, MD at the UK’s leading villa holiday specialist, James Villas. Listen to Richard’s interview with Mark: Play in new window | Download Subscribe: iTunes | […] The post Mark Bloxham, managing director, James Villas appeared first on Reevoo.

Anyone who thinks they know everything there is to know about social media is wrong. As Allan says – it’s too big, too strong and too fast to conquer. The best we can do is become its humble students, suck up as much knowledge as we can and experiment, experiment, experiment. Listen to Allan’s Podcast: Play […] The post Allan Blair Beaton, social media scientist appeared first on Reevoo.

Ever wonder how massive marketplaces like eBay measure and improve their performance? There’s no big secret about it – they just collect tons and tons of data. And they get someone who’s amazing at data analytics to go through it and dig up the insights. This week, I found that someone. Podcast: Play in new window […] The post Davide Cervellin, head of EU analytics, eBay appeared first on Reevoo.

Imagine a world where fierce competitors are brought together, sharing insights and data for the greater good of the industry. Well – that’s the kind of utopia this week’s guest has created in the automotive sector. Podcast: Play in new window | Download Subscribe: iTunes | Android | RSS Marcus Hodgkinson is Managing Director of […] The post Marcus Hodgkinson, managing director, sophus3 appeared first on Reevoo.

For the first podcast of 2016 I’m talking to Simon Hathaway, President & Global Chief Retail Officer at Cheil Worldwide. Podcast: Play in new window | Download Subscribe: iTunes | Android | RSS You might know Cheil as Samsung’s global agency, or perhaps its great work for brands like Absolut, Jaguar Land Rover and a […] The post Simon Hathaway, president & global chief retail officer, Cheil appeared first on Reevoo.

For our final episode of 2015 we’re going back in time – to Social Media Week earlier this year. We ran a panel discussion called ‘What’s Yours is Mine – Content in the 21st Century’ with five very different personalities from content and publishing: • Malcolm Coles, digital director at the Telegraph Media Group • […] The post Social Media Week 2015 appeared first on Reevoo.

This week I’ve been thrown into the lion’s den for a chat with Philip Thomas, CEO of Cannes Lions International Festival of Creativity. You can’t run the world’s biggest ad festival without knowing quite a bit about the biz – Philip has an interesting perspective on creativity, innovation and the future of the industry. Plus, […] The post Philip Thomas, CEO, Cannes Lions appeared first on Reevoo.

I had a lot of fun making this one. The second episode of People Tell Richard Stuff is all about retail. I caught up with Jeremy Fennell to talk about life, business and his rise from ecommerce director of Dixons Retail to managing director of Carphone Warehouse. Jeremy’s background is commercial, but he managed to […] The post Jeremy Fennell, managing director, Carphone Warehouse appeared first on Reevoo.

I have a confession to make – I’ve been keeping something from you. As part of my recent work with Reevoo I’d been having some illuminating chats with some really interesting people – marketing geniuses, C-level types and just amazing individuals – and to be honest, I felt a bit selfish keeping them to myself. […] The post Pete Blackshaw, global head of digital & social media, Nestlé appeared first on Reevoo.