Ima Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Quote: “The CMO has quickly become a general manager.”  - Kevin Bobowski Guest: Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team. Company: Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers. In This Episode: How Marketing Automation can revolutionize your business. His unusual path to becoming a CMO. What Act-On does as a company. The advantages of being a last mover. What to look for when considering a marketing automation software.   The evolution of the CMO role. Resources: A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment. PWC Web Trends Exact Target OfferPop Act-On

“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services @ExperianMkt has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode: How does Experian Marketing Services differ from Experian? Why is Addressable TV such a hot topic? How does coordination between TV and other channels improve purchase intent? The truth about cord cutters and the sta

We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow Guest: Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services [@ExperianMkt] has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode: What is Addressable TV and why is it so important? What Bri does as a part of the Experian marketing division How Experian uses the marketing suite to help market

Quote: "You have to learn to take obstacles and adapt them into opportunities." - Lindsey Germono In this Conversation We Cover: What it's like to be a military spouse and kid Being a military spouse and an entrepreneur. What a virtual office is and how Lindsey uses it to work from everywhere How you can start your own business How Lindsey became an entrepreneur Why she chose to launch a marketing agency Why working with a small company is the best The biggest challenge faced by 90% of military spouses The top 3 things military spouses can do to take advantage of their obstacles

Sign up for the webinar http://bit.ly/imaimageswebinar   Meet the Presenters: https://www.instagram.com/modbargains/ https://twitter.com/Curalate/

“Brands want to figure out a way to activate and engage their fans.” - Mike Russell   In this Conversation We Cover: - Mike’s background and how he came to start Hoorah Mobile - How Dominick and Mike were introduced - What Hoorah Mobile does - How the product evolved as a result of competition - How Hoorah Mobile’s business model is unique in a crowded industry - How Mike gains attention from big league institutions - What’s next for Hoorah Mobile   Story: In this conversation Mike and Dominick sit down to discuss the history of Hoorah Mobile and how Mike is changing the world of sports marketing. Mike shares his own story and then dives into what he’s trying to accomplish with Hoorah Mobile in an industry that doesn’t move very quickly. Finally, Mike leaves us with some golden nuggets on how he runs his company and the role that competition and obstacles play in his company’s growth.

In this Conversation We Cover: - How Life Fitness deals with being a Global company - How to change the marketing message of our company to localize it in specific areas. - Why it’s important to keep your message consistent across all social channels. - How Life Fitnss ensues that their messaging never gets annoying - How playing college football can relate to marketing   Quote: “Football is a technique game, sometimes it takes extra effort to get it right but once you do everything is easier. It’s the same for marketing” - Jeff Sanders   Jeff Sanders (@JSAND4MAYOR) is the Digital Marketing Manager at Life Fitness. He manages the digital web marketing strategy for the global Life Fitness brand. Since joining the Life Fitness team back in October of 2014, Jeff has defined the roadmap for the web portfolio including 20 international markets. He’s collaborated with the CRM, analytics, and international teams to establish best practices, and he’s played a major role in increasing online revenue and offline impact

In this Conversation We Cover: - What’s happened at the IMA since the IMPACT conference last September - The introduction of the IMA’s premium membership network. - The future of the IMPACT conference. - How we’ll start having sub-conferences each year. - The certified internet marketer certification. - Takeaways from past events. - The future of digital marketing and human connections. - What to expect at IMPACT 16

“An educated consumer is a plus” - Mike Matuz In this Conversation We Cover: -  The disruption of the fitness landscape. -  How fitness trainers need to think about their business. -  The role of fitness professionals to their clients. -  Why an educated consumer is a good thing. -  How FSF utilizes gamification to keep clients engaged. -  The direction that fitness is going with the revolution of functional movement.   Mike (@playmakergrp) started working as a personal trainer in several different sports clubs while attending college at Chapman University. There, as a collegiate athlete he used his sports background to create a variety of innovative training systems for his clients. After graduating, Mike received a Bachelor of Science Degree in Marketing from Chapman University along with several National accreditations in health, fitness, nutrition, and wellness.

Guest: Laura Petersen (@lsp_s) is the co-founder of Student-Tutor as well as a partner here at the IMA. An entrepreneur, lifelong learner, and master teacher, Laura loves finding ways to do better with less and leverage tools and tricks for better efficiency, productivity, and fun. She helps the IMA with podcast write-ups, social media, and articles inspired by the guests.   In this Conversation We Cover: -  Her experiences at IMPACT15 and her main takeaways. -  The main difference between IMPACT14 and IMPACT15. -  Laura’s role in producing the IMA Leader podcast. -  Why you need to delegate tasks in your business. -  Laura’s advice for new Internet Marketers.   Quote: “You can’t do it all yourself, delegate more, empower people more, give them wings and they’ll really impress you.” - Laura Petersen.

“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe In this Conversation We Cover: -  How authentic stories can be used to create long-term successes. -  The #1 mistake companies are making on social media. -  The technology and services he used to get his book out into the world. -  How he repurposed his blog posts to get his book written. Guest: Christoph Trappe (@ctrappe) is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.    

In this Conversation We Cover: -  How we can get the younger generation excited and inspired by digital marketing and their own success. -  The role mentors play in the early development of young teens. -  Her personal experiences with inspiring others to pursue marketing. Quote: “People are first inspired by someone they consider to be a mentor somewhere between 10 and 13 years old” – Jeanniey Mullen Guest: Jeanniey Mullen (@jeannieymullen) has worked with the world’s leading entrepreneurs and intrapreneurs inside client side businesses & agencies for the past 20+ years. She’s focused on defining & growing results by creating powerful digitally-enhanced marketing programs, partnerships & distribution that strengthen brands and drive innovation.  

In this Conversation We Cover: -  How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound calls that comes with that. -  What factors to consider as the weight on your infrastructure gets heavier. -  Why you need to meet your client requirements and scale with them. About Our Guest: Drew Matthews is the Director of Infrastructure at Ytel. He is in charge of the security for Ytel’s Networking, Systems, and Programming avenues. About the Company: Ytel (@AskYtel) is a software communications firm with a passion to help businesses better communicate with leads, prospects, and customers. Episode Notes: In this conversation Drew and Dominick discuss the role Ytel plays in the communications industry and how they started by identifying a small opening in the industry. Drew goes on to share some of the factors he has to consider in his role as the Director of Infrastructure and the key principles he applies at Ytel to help ensure the company can meet their client’s needs. Fi

In this Conversation We Cover: How Social Media Examiner is helping individuals and business owners connect with their customers on social media. Ideas on structuring your content strategy in order to educate your industry and drive interest back to your business. The impact wearables could potentially have on the social media marketing landscape.   About Our Guest: Emily Crume (@emilyquestions) is the Director of Strategy at Social Media Examiner. She is on the advisory board for Hootsuite and has been called a “Swiss Army Knife” of ideas, digital social media, and sales.   About the Company: Social Media Examiner (@smexaminer) is the world’s largest social media marketing resource on the web. Since it’s founding, Social Media Examiner has helped millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.   Episode Notes: In this conversation Emily and Dominick sit down to discuss the role she plays at Social Media Exami

Guest: Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He founded Baker St. in 2002 and has since served more than half of the Fortune 500 to bring over $5 billion of new products and services to the market.   Company: Baker St. Solutions exists to help companies and brands build successful new product initiatives, perfect their brand positioning, and provide significant quantitative confidence to invest in their businesses.   Baker St. Advertising is an integrated advertising, brand management, and marketing investigation agency.   Quote: “The idea is to make the complex simple by using the existing attitudes and behaviors of your audience.” – Don Donovan In this Conversation We Cover: -      How Baker St. created a successful campaign for the San Francisco Giants by speaking directly to the end consumer. -      How to use window-pane segmentation to simplify the process of creating targeted campaigns. -      The number one thing tha

Doug Gaylor the President of Crexendo Cloud Communications comes to us from the Oracle Marketing Cloud Booth at Impact15 where he participated in a panel discussion on the future of telecommunications. Hear how the rise of mobile marketing makes your telecommunications infrastructure more important than ever.

As an IMA Board Member and the former Global Sr. Director of Marketing for the Oracle Applications Cloud, David Krauss is a marketer’s marketer. His stewardship of Oracle’s suite of over 600 cloud applications puts his thumb on the pulse of the synergies between data and marketing.   David explains what companies and marketers need to do to stay relevant amid quickly shifting technology. David offers insight into the internet-of-things and how companies can leverage the continued growth of data for competitive advantage.

John Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized medium. Is television at the tip of the iceberg of a massive disruption because of big data, digital media and internet marketing? John thinks so and he tells us why.

If Boomtrain was a car company, they’d build spaceships. This machine learning company is on the cutting edge of predictive analytics and big data. I had the pleasure of interviewing co-founder and CEO Nick Edwards at the Oracle Marketing Cloud booth at IMPACT15.

Our very special guest today is Heather Dubrow a star of the Real Housewives of Orange County, Botched and her own podcast called, Heather Dubrow’s World. Heather talks about what it takes to be successful as a celebrity, entrepreneur, wife and mother.