Market The Brew

Joe Hudson is the general manager of the Inland Empire 66ers and a native of San Bernardino. He started working at the organization in 2001 in food and beverage. After attending the University of Utah, he was promoted to Assistant General Manager in 2010, and then in 2012 assumed the day to day operations of the club. His focus as General Manager is to provide the absolute best experience for guests in the beautiful setting of the San Manuel Stadium. Part of that experience, and the focus of this episode, will be with the partnership between the stadium and Hangar 24 brewing.

Andy Gehl, spent a few years bouncing around trying to find a passion to drive his life before the beginnings of Third Space Brewing came to be. Andy met Kevin Wright, Third Space’s Head Brewer and Co-founder, twenty years prior when they were camp counselors at a summer camp. Kevin went to brewing school at UC Davis and ended up at Hangar 24. Meanwhile Andy went to law school and became an attorney. After running into each other at a wedding and having a conversation about opening a brewery, the two went on to found Third Space Brewing in the old industrial corridor of Milwaukee.

Daylen Dalrymple is the Marketing and Digital Communications Manager at Stone Brewing based in San Diego where she oversees social media strategy and content, helps foster influencer and brand partnerships, and steers her team toward tools to help Stone execute their goals including being the standard bearer of independent craft beer. She was born and raised in Washington DC, ordered her first Arrogant Bastard Ale in an east village bar in 1999, and has been dedicated to spreading the gospel of craft beer ever since.   Francesca Jasinski was born and raised in Grand Rapids and she has no shortage of affection for her West Michigan homeland. She graduated from Grand Valley State University in 2006 with a BA in Philosophy and began working in mental health with the intent to eventually pursue a Master’s degree in Social Work. Instead, after developing a strong appreciation for craft beer, she started working for Founders Brewing Co. in 2007 and never looked back. She worked as a server and a taproom manager bef

In this episode we are trying a different format than the usual Market The Brew Podcast. I’ve been wanting to do a Round Up Episode because I like to hear different perspectives on a topic. A Round Up is where you have different people give their answer to the same questions. I asked several friends of the show to participate by picking 2 of the 3 questions I provided and record their answers. The questions I provided and this Round Up focus on Social Media. Joining me for this is Shawndra Russell in Asheville, NC; Maggie Skinner in Milwaukee, WI; and Hannah Barnett from Boise, Idaho. I’m also going to take a stab at this myself.

We have with us, Justin Baccary, the Founder + President. Like most entrepreneurs, Justin has served in every role at the brewery at some point, including bartender, salesman, delivery driver, assistant brewer, and of course, janitor. Currently, he is focused on the areas of operations, human resources, accounting, and managing a growing wholesale business of kegs and cans. . Along with Justin we are joined by Hamlet Fort, the Marketing and Events Manager for Station 26. Hamlet most recently was with a PR firm in Nashville. His experience includes digital marketing, advertising, PR, media, photography and writing, all of which he does for Station 26. A native of the mountains of western North Carolina, Hamlet chased great beer and higher mountains out to Colorado. 

Aaron O' Callaghan is a Sacramento native. This dude is into travel, beer, curiosity, and conversation! He has a background in environmental biology, freshwater systems, and mapping, which you’ll find out has come in handy in his current endeavor.He is the creator of the Sacramento Beer Frontier.

Matt Henderson hails from Verona, Virginia and is a graduate of Hampden-Sydney College with a B.S. in Biology. After college, Matt worked for Scott Fly Rods in Colorado for a few years. He ended up back in Virginia in 2012 working the bottling line at Blue Mountain Barrel House, where he worked his way to his current role as Assistant Director of Brewery Operations. He also took on an additional role as the project lead for Blue Mountain Brewery’s rebrand.

Harvey Shepard fell in love with beer packaging as a kid after gazing upon a Coors Light bottle shaped as a baseball bat. During his college years, Harvey needed a portfolio to showcase his graphic design work. Many portfolios at the time piggybacked on blogs, so he launched Oh Beautiful Beer – a blog showcasing innovative and well-designed craft beer labels and packaging. Since its launch, Oh Beautiful Beer has become a central hub for highlighting the best graphics and design the craft beer industry has to offer.   I’ve been following the Oh Beautiful Beer blog for long time. Finally, at the CBC in 2017, I met Harvey Shepard, the creator of this wonderful blog.

Our guest today is a Certified Cicerone®. He’s a cookbook author. He’s been marketing a small lifestyle company for over 10 years, has worked in media, and is an avid home brewer. This experience lead him to Cicerone in 2015 for a newly created marketing role.

This episode's guest, Henry Schwartz, began his entrepreneurial career at age 13 by following his passion for skateboarding. This lead to him owning and operating, while a teenage, Board to Death Skate Shop. He had the skate shop until he went to the University of Wisconsin at Whitewater to Study Entrepreneurship and Spanish. Upon graduation, he started MobCraft Beer, a crowdsourced brewery that turns people's ideas into beer. In 2015 he won a Silver Medal at the GABF; in 2016 he pitched his idea on Shark Tank, and in 2017 he was named the SBA Young entrepreneur of the year.

I met Sean Sullivan at the 2017 Craft Brewers Conference in DC. During our conversation, he described to me a promotion that he is spearheading which I can tell you is the most ingenious and creative of its type that I’ve come across.     He has lectured internationally on sustainable surfboards, worked in product design for an outdoors retailer, and co-founded a ‘buy local’ gift card company, which he sold to one of Maine’s biggest banks in 2016.    The organization for which he is the executive director focused on two strategic goals:   First, Make Maine the #1 destination in the USA for craft beer tourists,   And Second, make Maine’s craft beer industry a model industry for Maine’s next economy.

With us today is one of the original co-founders of Untappd. He is a SoCal native. While pondering potential app ideas, he stumbled upon the concept behind Untappd. The idea - a melding of mobile technology, social sharing, and a recently discovered love for all things beer. Having majored in graphic design at Brooks Institute and having worked with many high profile clients, he set about creating the front end of what would eventually become Untappd. Currently, Tim Mather is leading product at Untappd as Chief Product Officer.

Our guest today is Mike Brenner of Brenner Brewing.   Mike's passion for homebrewing & lifelong devotion to the Milwaukee arts scene led to the creation of a one-of-a-kind brewery. What makes it one of a kind is that Mike takes crafting high quality beers as seriously as he takes supporting the local community.   In 2014, with a diploma in Master Brewing, Mike opened the first new brewery in Milwaukee in seventeen years.   The brewery’s tasting room features his unique brews and several other Wisconsin favorites. Plenty of outdoor seating, twenty-one attached art studios, and two art galleries make for a one of a kind experience.

Allison Brown is the social media director, accounts manager, and an owner at Asheville Brewing Company. She’s been evolving her craft since the days of Myspace and has tackled modern day social platforms as they have arisen. Specifically, with Asheville Brewing Company, Alli has been managing their Instagram account for the last 5 years and has racked up over 21,000 followers with more than 3,000 posts.

Jeffrey Stuffings is the Founder and Owner of Jester King Brewery in Austin, Texas. After a brief stint in law, Jeff began working on opening a brewery in 2007. He worked at Austin Homebrew Supply from 2008 to 2009 before opening Jester King in late 2010. Today, Jeff oversees the company and guides its future as an authentic farmhouse brewery. Jeff and his wife Amber have two kids and live in Dripping Springs, Texas nearby Jester King.

I’m Today's guest has been running a brilliant annual promotion for 15 years. It draws engagement from his community and every year honors and acknowledges a different local art student.   The D.L. Geary Brewing Company was incorporated in October 1983 by today’s guest, David Geary and his wife Karen. They shared the vision of producing world class products on a small scale for the local Portland, Maine area and that region of the good ole US of A.   In the winter of 1984, David began a period of training and research in Scotland and England. With the help of Peter Maxwell Stuart, a Scottish nobleman and brewer who arranged introductions and itineraries, he worked in a half-dozen small commercial breweries from the highlands of Scotland to the south coast of England.   Since then, Geary’s has spread distribution to fifteen states along the eastern seaboard and as far west as Ohio.

I first experienced Josh Barto when he led my tour at Lakefront Brewery. He did such a great job and was so informative and entertaining I started thinking about an episode on brewery tours.   Josh has been a Lakefront Brewery tour guide or as his title reads, a “Brewery Navigation Specialist”, for just over five years.  In that time, he’s given over 2000 tours to people from all over the world, including professional football players, country music stars, national comedians and brewery owners.  He is responsible for creating and developing Lakefront's technical tour.  In his spare time, he plays drums in his metal band and enjoys doing stand-up comedy, which really came thru in his tour.

Our guest, Wesley Donehue, builds businesses and political campaigns. He’s the founder of Push Digital, a political, advocacy and corporate marketing agency. He’s co-owner of Frothy Beard Brewing Company and Zombie Bob’s Pizza in Charleston. He’s a proud native of the South Carolina low-country where he lives with his wife and two sons. When not working, Wesley can be found at a craft brewery or taking part in some insane endurance event.

We are trying something different in this episode! Our conversation will be between 3 of us. Today we have with us Mike Malone and Alan Dritenbas the founders of Walking Tree Brewery in Vero Beach, Florida.   Their Florida roots are important to them, which is one of the reasons for the name “Walking Tree Brewery”. Mangrove trees live with one foot on land and one in the sea, constantly expanding their boundaries.    I have spent significant time at the Walking Tree tasting room the past 2 months. They combine creativity with science to produce unique and delicious beers. In addition, they continually strive to develop a culture that is uniting their community. 

Isaac Arthur is a cofounder of CODO Design, branding firm out of Indianapolis.   CODO was founded on the belief that they can create better work by directly including clients in the creative process. Currently Isaac spends most of his time traveling around the country helping to bring startup craft breweries to market through foundational positioning and brand strategy: naming, package design, responsive web design, and environmental design.