Marketing School | Digital Marketing | Online Marketing

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Apply Pressure or Feel It (00:05) Applying pressure is important in business and leadership roles. (01:30) Different businesses have different levels of pressure. (02:59) Pressure is necessary for personal satisfa

In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy (00:29) LinkedIn UGC strategy explained (01:36) LinkedIn gamifies UGC with badges (02:20) Importance of focusing on KPIs and revenue (03:26) Traffic vs. revenue in marketing (04:10) Importance of traffic and conversions

In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We also emphasize the advantage of founder-led businesses during challenging times, as founders are often more willing to grind it out and find creative solutions. We caution against rushing into deals and stress the need for thorough due diligence to avoid costly mistakes.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts (00:30) Discussion about GameStop's acquisition of FaZe Clan (00:38) Mention of a company called Better and its acquisition (00:53) Introduction to Hello

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Your Customer Service Is Your Marketing (00:45) Discussion of a negative customer service experience with Ahrefs. (01:59) Neil expresses frustration with being penalized for using a product. (02:59) Comparison of customer reactions to price increases for different services. (03:35) Importance of differentiation and customer loyalty in pricing decision

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success.Watch the full interview on YouTube: Leveling Up with Eric SiuTIME-STAMPED SHOW NOTES:Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: (00:00) - Ali Abdaal’s Journey from $2 to $5 Million (01:42) - Ali's business model: 99% free content, 1% paid courses. (03:19) - Ali's advice for finding your style and niche on YouTube. (06:33) - You shouldn’t rely solely on YouTube's organic reach. (08:39) - Creating organic content sources and delivery vehicles that don't rely on Ali. (12:09) - How to grow your email list organically (15:43) - Unexpected success and revenue from the live cohort courses (20:39) - Ali explains the structure and benefits of their $

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Spend on Marketing the Right Way (00:14) Discussion on the importance of being profitable in marketing (01:19) The best way to scale marketing is slow and steady (03:12) The need for discipline and efficiency in marketing (03:55) Scaling up marketing requires a gradual approach (04:21) The benefits of slow and steady marketing (04:45) The importance of being s

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?) (00:30) Story of a friend who broke out of YouTube Jail (01:23) Theory of YouTube wanting to see consistency and ad revenue (03:15) Importance of engagement metrics and quality content (04:30) YouTube becoming more selective due to increased competition (04:43) Mr. Beast's slow growth to 10,000 subscribers (05:18) Recognition and reward for consistent value a

In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously (00:22) Building a culture of experimentation is crucial for marketing success (01:41) Continual testing and retesting is necessary for long-term success (04:38) Founders have more influence in driving marketing experimentation (05:30) Legacy issues can slow down implementation as

In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Powerhouse Role That Is Growing in Popularity (00:19) Neil guesses the role: Chief of Staff (01:19) Eric talks about Matt Moshari's book "The Great CEO Within" (02:20) Eric hires a Chief of Staff and explains the benefits (03:26) Eric explains the top three reasons to hire a Chief of Staff (04:54) Neil considers hiring a Chief of Staff in the future (05:18) Neil discusses the possibility of needing a Chief of Staff (06:02) Tha

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Behind the Scenes Business Trends We Are Seeing (00:26) Hiring employees from other countries to avoid legal issues (01:41) Hiring employees from different time zones to increase productivity (03:05) CEOs are taking back control of their companies (04:31) Culture is a 50-day moving average (05:34) Acquisitions are being made during economic downturns (06:19) Focus on efficiency and doing good work (06:41) Decentralized models becoming

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) (00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic (01:08)

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Crazy New Way of Doing Infographics at Scale (00:46) Using Chat GPT, Canva, and DALL-E to create infographics (01:47) The ability to customize and modify infographics (02:25) Challenges with flow and design in AI-generated infographics

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts (00:37) Discussing an interview with an 18-year-old girl who gets millions of views (01:14) Importance of storytelling and editing in creating successful YouTube shorts (02:06) Choosing mass consumer topics and using clickbait to attract views (03:10) The idea and total addressable market are crucial for success (03:51) Using shorts to drive traffic to other platforms for conve

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers (00:38) Subscribers don't matter, focus on qualified subscribers. (01:25) Having a lot of subscribers doesn't guarantee views. (02:07) Old-school techniques work better than generating subscribers. (03:19) Subscribers are vanity me

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: 8 Most Game-Changing Marketing Tools (00:38) Opus Pro for creating viral headlines and captions (01:16) Dubbing content in different languages for more views (02:20) Beehiiv for newsletters and ad space selling (03:18) Mail Model for interactive emails and surveys (04:21) Retention.com for B2C email matching (05:39) Custom AI

In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three sea changes in the economy, including the end of easy money and the rise of inflation. Despite the challenges, we discuss the opportunities for buying businesses and expanding during this time. Overall, we emphasize the importance of understanding interest rates and their impact on marketing budgets.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Will the Economy Get Better in 2024? (00:22) Small business bankruptcies are at an all-time high (00:40) People are not changing jobs due to job security (00:58) Howard Marks talks about a sea change in investing (02:35) The three sea changes in the economy (03:15) Marketing is typically the first thing businesses cut (04:02) Companies are not rushing back to spend more on marketing (06:26) The end of easy money and the rise o

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors. TIME-STAMPED SHOW NOTES: (00:00) - Blake Rocha breaks down how to create viral content. (03:19) - How did Blake Rocha become so good at creating content? (05:40) - Blake Rocha shares his successful journey in creating content and businesses (08:18) - Blake Rocha shares his educational program that generated $1.7 million in just one month. (10:25) - Blake Rocha’s TikTok to Instagram funnel that generated over $10M. (15:30) - Here’s why you should stop copying other people’s content. (16:30) - Blake Rocha shares his creative process in creating content. (21:43) - Blake Rocha's shift in mindset from his early days in content and business. (24:08) - Blake Rocha explains the significance of maintaining a grou

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Inside the Metaverse (00:11) Eric discusses an interview with Mark Zuckerberg and Lex Friedman (00:32) Eric explains the improved realism of the Metaverse (01:05) Neil shares his perspective on the valu

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Your Business in a Competitive Market (00:41) Marketing is a race to the bottom. (01:36) Giving away something for free is cheaper than buying traffic (02:08) Example of giving away free payroll software to sell health insurance. (03:11) Free software will be the future of marketing. (04:33) Attention is harder to buy, and marketing channels get oversaturated. (05:16) Prod

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today's fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Create More Engaging Content (00:08) Don't use AI to create content (01:04) AI-generated content leads to low-quality pages (02:25) Create new and fresh content (03:12) SEO is getting harder (04:41) People want novelty and interesting data (05:07) Short, digestible content performs better (06:09) Appeal to the masses with engaging content (07:17) Specific technical and data-rich content is engagin