Marketing School | Digital Marketing | Online Marketing

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Your Customer Service Is Your Marketing (00:45) Discussion of a negative customer service experience with Ahrefs. (01:59) Neil expresses frustration with being penalized for using a product. (02:59) Comparison of customer reactions to price increases for different services. (03:35) Importance of differentiation and customer loyalty in pricing decision