Marketing School | Digital Marketing | Online Marketing

In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique spin to marketing strategies, the conversation then shifts to the increasing number of media layoffs in 2023, with major companies like BuzzFeed experiencing significant stock drops. We stress the importance of adapting marketing approaches to stay ahead in a rapidly changing landscape. Tune in for valuable insights and predictions.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing (00:34) Discussion on the limitations of machine learning algorithms in predicting campaign success (01:37) Graph showing the discrepancy between machine learning models and control t

In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a coach who has truly been there and done that. Tune in to learn more about the profitability of Google Ads and the pros and cons of business coaching.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions) (00:40) Average click-through rate, cost per click, and conversion

Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks about the evolving landscape of the creator economy, the need for creators to experiment with new formats, and the importance of building deeper engagement with their audience.   Watch the full interview here: https://youtu.be/xDnO-OtGjvc    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Introducing Eric Wei, Co-founder of Karat – a financial platform for creators. (00:53) Many creators struggle to get business credit cards. (03:40) Karat focuses on organic marketing and trust-building. (08:09) ZHC, a top creator, became one of Karat's first clients. (08:59) Karat built credibility through multiple avenues to reach creators. (09:21) Karat is building a central ecosystem for cre

In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we also caution against overhyping AI and stress the importance of quality control. Our discussion extends to the impact of posting high-quality content on social media platforms and the value of engaging with comments. Additionally, we underscore the significance of maintaining a founder mentality and staying actively involved in the marketing process. In summary, we provide valuable insights and strategies for marketers to consider in the coming year.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Year in Review: Marketing Breakthroughs and Lessons (Experiments) (00:27) AI and programmatic SEO as a breakthrough for lead flow (02:05) Overhyping of AI and the

In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101) (00:07) Supermarkets strategically place products to increase sales (02:10) Upselling and increasing average order value is key to marketing (03:49) Amazon's upselling

In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the potential of LinkedIn influencers. The conversation concludes with an examination of the most active social networks and those that drive the most organic traffic.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends) (00:30) Linking out to external sites decreases reach by 219% (01:27) Content with short form videos has 32.18% more reach (02:2

In episode #2651, we discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. We explore a 19-page document that highlights the potential impact of GEO on search engines and provides insights into optimizing content for generative engines. The discussion emphasizes the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative claims, keyword stuffing, statistics inclusion, and fluency optimization. We also mention the significance of brand mentions and relevancy in gaining recommendations from AI-powered search engines   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner) (02:37) Optimizing for Chat GPT and Bard for better recommendations (05:02) Generative engine op

In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its potential as a media company. Additionally, we discuss the advantages of having operating experience as a writer. We emphasize the importance of experience in creating valuable content and provide insights into current trends in the tech and business industries.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3) (00:26) Uncertainty on whether interest rates will be cut three times (03:00) Debate on whether the economy is already in a recession (03:57) Discussion on the success of the "All In" podcast (05:46) Appreciation for the authenticity and entertainment val

In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for the future, including the continued growth of podcasts and YouTube, the importance of blogging, and the potential blunting of programmatic SEO.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3) (00:43) Importance of updating content for generating more traffic (02:01) Rise in hiring editors and decrease in hiring writers (03:06) Discussion on Iman Godzill's content strategy for social media (04:46) Potential challenges with making money online content (06:00) Effectiveness of Google paid ads and revenue ge

In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok. Furthermore, we explore the declining click-through rates in search results, underscoring the necessity for marketers to embrace unconventional approaches. Additionally, we debunk the notion of "parasite SEO" and stress the significance of adopting long-term strategies. The episode wraps up with a conversation about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3) (01:36)

In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explore experiments conducted on various social media platforms—such as daily Twitter posts and the analysis of engagement metrics. Our findings reveal that incorporating longer hooks in YouTube videos correlates with higher viewer retention. Furthermore, we delve into the emergence of creator operators and emphasize the value embedded in their operating experience within the realm of content creation   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3) (01:13) Low retention rate of podcast listeners (02:01) Experimenting with longer episodes for better retention (03:07) Evolution o

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3) (01:15) Publishers estimate losing 20-40% of Google-generated traffic (02:19) Google's response to traffic impa

In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generated content for big brands. We emphasize the importance of having a human in the loop. Furthermore, we delve into the changing landscape of advertising and the rise of performance Max campaigns. We share insights on the agency model and stress the importance of effectively conveying value to clients. Additionally, we explore the significance of building a brand in SEO and discuss how brand queries contribute to organic search traffic.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2) (00:11) Ross Hudgens' post on AI-generated content and reputation risk for big brands (02:

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2) (01:25) Analysis of article length and backlink generation (03:40) Adaptation to changing content trends and the influence of Tik

In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2) (00:00) Facebook is the best social network for advertising. (00:56) Revenue breakdown from paid social channels. (02:12) LinkedIn has a lo

In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on Twitter engagement. We explain how they use Twitter to determine which content performs well and then share it on other platforms. We talk about the benefits of hiring coaches or experts to improve specific skills within a team. We also discuss the effectiveness of posting text-based content on LinkedIn compared to videos. We introduce the concept of AI-assisted content creation and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: AI-Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2) (00:2

Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Vivian Tu shares her goal of being rich and desired wealth. (06:00) Focus on increasing earning power rather than saving. (07:16) Importance of learning and being selfish in job choices. (09:50) Vivian's mom's reaction to her leaving

In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal  (01:57) Google's search experience will change in the next 3-5 years (03:23) Chat GPT and Google serve different use cases (05:29) Google's monopoly will be challen

In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (00:16) - Long-form text performs better than video on LinkedIn (01:05) - Engaging with comments increases reach and engagement (01:43) - Using a hook in the post increases click-throughs (03:37) - Neil's example of a successful LinkedIn post (04:36) - Repurposing content for LinkedIn  (05:10)

In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: $3.4B Thrasio Goes Bankrupt - What You Can Learn (00:26) Thrasio's strategy of buying and rolling up Amazon businesses (01:25) Factors that led to Thrasio's downfall (02:58) Lesson on not relying on one formula or platform (03:47) Importance of being cautious and responsible in scaling business (04