Marketing School | Digital Marketing | Online Marketing

In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (00:16) - Long-form text performs better than video on LinkedIn (01:05) - Engaging with comments increases reach and engagement (01:43) - Using a hook in the post increases click-throughs (03:37) - Neil's example of a successful LinkedIn post (04:36) - Repurposing content for LinkedIn  (05:10)