Under The Influence From Cbc Radio

From the Digital Box Set: This week, we explore Limited Edition Brands. Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour or colour, or it may be a kooky version of their usual produ See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove that will play music and take pictures, to rentable office desks, to personal clim See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube, hoping it will go See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Millennials have been conditioned by the Great Recession to shed the responsibility See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: The wins and losses at the Academy Awards change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars. The strategies used to influence See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive marketing ideas to sell their albums. From the first 24-hour music video, to hiding lyrics in library books See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: In Part Two of "Selling The Moon," we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon faster than anticipated. But then tragedy strikes and the Apollo project is put See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we present Part One of our "Selling The Moon" episode. Across two episodes, we'll trace the way NASA marketed the expensive moon landing to both the American public, and to Congress. In this first part, we see how the See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: Not all products are beautiful. While it's easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marketing See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It's a risky strate See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we looks at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now licensing its brand out to other manufacturers. Others are the result of unusu See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: Well, this is the final episode of the 2014 season. As as we do every year, we turn this show over to our listeners. I'll answer all the marketing and advertising questions listeners have sent in, and this year, the questions are See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They're hard to find, as not many companies are willing to offer that unlimited return policy. We'll look at one of the co See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have changed our world. Companies that have market values greater than 100 year-old co See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more mainstream. We'll look at the one industry that truly specializes in it - the fu See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while they may be the heart and soul of a company, should they be the face? We'll explor See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending peop See acast.com/privacy for privacy and opt-out information.

From the Digital Box Set: This week, it's Terry's annual episode where he features four brands he admires. It might be because the brand broke new ground, or has managed to stay #1, or just because it has been a part of our lives for so long. With that in See acast.com/privacy for privacy and opt-out information.