Under The Influence From Cbc Radio

This week, we profile the remarkable career of, arguably, the most successful woman in advertising - Mary Wells. She was a woman of firsts - the first woman to found and run a major advertising agency, the first female CEO to take a company public and the See acast.com/privacy for privacy and opt-out information.

This week, we explore the use of Nostalgia in Advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm feelings wash over their products. From resurrecting Wayne’s World for Uber Eats commercials to Macaulay See acast.com/privacy for privacy and opt-out information.

This week, we tell crazy stories from the world of advertising. High pressure, big money and impossible deadlines make for some hilarious situations. Like a TV shoot where a hot air balloon towing a new car went missing in the wind and a cat food company See acast.com/privacy for privacy and opt-out information.

This week, we dive into the world of Fan Clubs and how they're huge marketing tools for celebrities. We’ll track some of the earliest fan clubs then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung fro See acast.com/privacy for privacy and opt-out information.

This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that are still best-sellers today. There were also a number of famous advertising campaigns launched that year. See acast.com/privacy for privacy and opt-out information.

This week, we look at televised award shows and how they are very effective marketing for movies, Broadway plays and recording artists. We’ll explore whether Oscar nominations sell more tickets than Oscar wins, how Grammys can make a career and how Tony a See acast.com/privacy for privacy and opt-out information.

This week, we listen to the most Creative Radio advertising from around the world. It’s the toughest medium to write for - but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these c See acast.com/privacy for privacy and opt-out information.

This week, in an encore episode, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anay See acast.com/privacy for privacy and opt-out information.

This week it’s our annual Brand Envy episode. This season, we look at four unique companies. One completely changed a sport forever. One became the best-selling toy of all time. Another has influenced the music business since 1894. And one had a heavenly See acast.com/privacy for privacy and opt-out information.

This week, we look at famous Animals in Advertising. The ad industry has a long history of using animals in commercials. From Spuds MacKenzie the original party animal to the majestic Budweiser Clydesdales to Morris the finicky Cat, they all have fascinat See acast.com/privacy for privacy and opt-out information.

This week, we look at one of the oldest advertising mediums - skywriting. From its beginning back in the early 1920s, skywriting was once the most sensational advertising medium in the country. We’ll look at the most famous skywriting campaigns, the most See acast.com/privacy for privacy and opt-out information.

This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline has started selling airplane food in grocery stores and why lipstick sale See acast.com/privacy for privacy and opt-out information.

This week, we explore Superheroes in Advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Superman promoting Kellogg’s in the 1950s to Batman hawking savings bonds to Batgirl a See acast.com/privacy for privacy and opt-out information.

This week, we look at the most Famous Movie Posters of all time. The movie poster is the beginning of the story - often the first piece of marketing created for a new film. We’ll look at how posters are designed and we’ll analyze how the best posters infl See acast.com/privacy for privacy and opt-out information.

This week, we learn about famous Female Brand Icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are female brand characters that were just as successful - and some even lasted longer. Join us as we draw a direct line See acast.com/privacy for privacy and opt-out information.

This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most Interesting Man in the World” went from Dos Equis to tequila an See acast.com/privacy for privacy and opt-out information.

Welcome to Season 10. It's good to be back. This week, we explore how this new era of racial reckoning is affecting the world of marketing. Several of the leading brands have their roots in racial stereotypes, like Aunt Jemima - which took its imagery fro See acast.com/privacy for privacy and opt-out information.

We’ve got a fun 2021 season planned for you. Here’s a sneak peek at what's in store... See acast.com/privacy for privacy and opt-out information.

This week it’s our final episode of the 2020 season, where we answer listener questions sent to us through social media. Like - why the most popular Super Bowl commercial chose to replace their lead actor, why Gatorade’s famous "Be Like Mike" campaign cal See acast.com/privacy for privacy and opt-out information.

This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That means many of us remember things incorrectly and we all remember them incorrectly the same way. From famous movie lines to song lyrics to details of traumat See acast.com/privacy for privacy and opt-out information.