Rosenfeld Media

Usability testing helps you find bugs in your product. But it can’t tell you if customers love your product. In this episode, UX Team Of One author Leah Buley talks about the insights under your nose that you probably aren’t using. And offers a realistic approach to rapid research and product development. Follow Leah on Twitter: https://twitter.com/leahbuley Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Every company wants to make useful products that people want–but few really do. In today’s episode, Steve Krug, author of Rocket Surgery Made Easy, chats with guest host Laura Klein. Steve shares tips for setting up a successful usability test–and what two questions you should never ask during the test. Ever. Sign up for the User Research for Everyone Conference: http://userresearchforeveryone.com Follow Steve on Twitter: https://twitter.com/skrug Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

You're sitting in front of a mound of user research data. How do you take that mound and make it into valuable bite-sized chunks? How do you make decisionmakers care? Abby Covert, author of How to Make Sense of Any Mess, shares her approach to packaging research in ways that get at what audiences need. Buy Abby’s book: https://www.amazon.com/How-Make-Sense-Any-Mess/dp/1500615994 Follow Abby on Twitter: https://twitter.com/Abby_the_IA Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Cindy Alvarez knows how to go toe to toe with leaders who resist user research and still get it done. The author of Lean Customer Development shares tips from her experience for conducting research–even when you don't have formal authority or budget. Buy Cindy’s book: http://www.leancustomerdevelopment.com/ Follow Cindy on Twitter: https://twitter.com/cindyalvarez Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Erika Hall wants us to get one thing straight: getting research right isn’t about the method you choose. It’s about gathering research to make the right design decisions for your business. Hear Erika’s ideas for how to bake research into the product design process. And why every organization needs a “team philosopher.” Buy Erika’s book: https://www.amazon.com/Just-Enough-Research-Erika-Hall/dp/1937557103 Follow Erika on Twitter: https://twitter.com/mulegirl Follow Rosenfeld Media on Twitter: https://twitter.com/rosenfeldmedia

Nate Bolt knows more about recruiting for user research than the average human. He created the first moderated remote testing software, founded Ethnio, and authored the book Remote Research. In this podcast, Nate sits down with Lou to share ideas for how to get started, and what to look for in an ideal research participant. Buy Nate’s book: http://rfld.me/scboltbk Follow Nate on Twitter: https://twitter.com/boltron Follow Rosenfeld Media on Twitter: https://twitter.com/rosenfeldmedia

As a designer since the early days of Flash, Val Head knows first hand how animation design has evolved to become a powerful tool for creating better user experiences. Hear Val’s insights from her book Designing Interface Animation––for how using motion to enhance your brand, and mobile UX. Buy Val's book: https://rosenfeldmedia.com/books/designing-interface-animation/ Follow Val on Twitter: https://twitter.com/vlh Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Why was the F16's requirements document one tenth as long as the F15's, and yet the F16 took half as much time and money to develop? Dan Ward knows; he spent 20 years innovating within the US Air Force. He has advice you'll want to hear on rapid innovation and how and why to keep projects small and simple.

We grabbed Boon Sheridan—a veritable Swiss Army knife of UX—and asked him that simple question that's not really so simple: what do you know now that you wish you would have known when you started out in UX? Boon's got three things on his wish-he-woulda-known list: how to communicate complex concepts, synthesize disparate types of data, and help different kinds of people communicate. And how to wireframe under water. OK, well not that. Boon also shares his recipe for career success. Its four ingredients—theory, experience, inspiration, and guidance—may sound straightforward, but they're really tough to find.

Longtime friend Marcin Treder of UXPin chats with Lou about the importance of a systematic approach to design and the difficulty that large scale or distributed teams of staying methodical and aligned. Visit UXPin's table at Enterprise UX next week and meet their team.

The Brilliant Tomer Sharon talks to Lou about his approach to research, the value of culture and process over deliverables and the emerging off-screen frontier of UX design.

Lou and Andy Budd discuss the evolution of the UX conference over the years, the importance of an attendee-centered experience and program design, the differences between American and European conference markets and their changing relationship to Karaoke as time goes on. A fascinating look behind the curtain for those of us who live our lives between conference trips.

Rackspace's KC Teis sits down with Lou to share his perspective on leadership: his own story of growth and discovery, people he has seen blossom from unassuming designers into highly effective leaders, and, above all, the need to be an authentic, consistent and humane. 20 minutes of tremendous conversation. KC's organization Rackspace is a founding sponsor of Enterprise UX (www.enterpriseux.net). They will host the event for the second time June 8-10 at their beautiful headquarters in San Antonio.

Enterprise UX (www.enterpriseux.net) braintrust Uday Gajendar and Dave Malouf get together with Lou to talk us through the reasons that UX design needed a conference for enterpise, how they tackled the unique challenges of community building and programming posed by an emerging subset of the profession, and how they plan to keep from being 'one hit wonders.'

Rosenfeld Author and delightful person Donna Lichaw comes on the podcast to talk about the significance of narratives in daily life and how that connects in a very significant way to the design professions.

Enterprise UX (www.enterpriseux.net) theme leader and super-nice Brooklynite Ted Booth talks through the process of designing for the multitudes. After hearing from Ted, you will never see your thermostat the same way again.

Stephanie Gioia of XPLANE comes by to tell Lou about the value of visual thinking in making sure teams are framing the problem in the same way and work with a shared intention. XPLANE will be moderating Challenge Sprints, a new experiment in conference programming making their debut at Enterprise UX this year in San Antonio. (www.enterpriseux.net)

Lou and fellow Michigander/Information Architect Dan Klyn talk about carrying ideas and practices from their originators to a broader community of practice. Wurman, Alexander, and the elusive dream of an ordered, life-affirming digital information landscape.

Lou talks to Mariano Suarez-Battan and Jim Kalbach of Mural.ly to discuss the state of User Experience Design, working solutions for distributed teams, and how design leaders can start putting together optimal solutions one piece at a time. Look for Mural.ly to make an appearance at EnterpriseUX in San Antonio, June 8-10. www.enterpriseux.net

Eminent design mind, USAA VP and Enterprise UX 16 theme leader Richard Dalton stops by to discuss Disney's Magic Bands, the nuts and bolts of building a world-class design capability into an enormous 90-year-old company and the tenuous future of auto insurers in a world without car accidents. Richard will be a theme leader on "The Politcs of Innovation at Enterprise UX, June 8-10 in San Antonio www.enterpriseux.net