More Cheese Less Whiskers

Today on the More Cheese, Less Whiskers Podcast we're talking with Tom Casey. Tom owns a home services organization, three separate companies in Connecticut, South Carolina, and Florida, all revolving around home services, HVAC, and all the things that go into making a home comfortable. One of the things this conversation really took on was how do you get into a relationship with people, to be 'their guy' before you've ever had an opportunity to do business with them? Especially in an industry where it's an emergency that brings them to you. Nobody's excited about taking preemptive action to get a new air conditioner or a heating system in advance of needing it, and everyone else is going around screaming, trying to be the one they call right now. We talked about taking a longer term approach and filling your 'before unit' by adopting people as if they were in your 'after unit'. It's a great way to think about digging a well before you need it and establishing yourself as 'their guy' before they need you.    

Today on the More Cheese Less Whiskers podcast we're talking with Ben Byrne from Halifax, Nova Scotia. A fellow Canadian. He's got some really great ideas. He's an enthusiastic copywriter who's looking to break into the market of helping financial advisors with their marketing. We talked a lot about 'scale-ready algorithms', syndication, and the baby-steps in the process of helping and finding those people who want to, need to or are looking for help with their finances. We talked a lot about some of the different strategies he could apply to crack that code which is where the real opportunity come from. Being able to solve the problem once, and duplicate those results breaks you away from reinventing the wheel each time. There is a lot here and you're going to enjoy this episode.   Links: Show Notes: MoreCheeseLessWhiskers.com/085Create Your Book: 90MinuteBooks.com Scorecard: ProfitActivatorScore.com Email Mastery: Email dean@deanjackson.com with Email Mastery in the subject and I'll get you all the details

Today on the show we're talking with Dave DePula. Dave is a second-time guest on More Cheese, Less Whiskers. You may remember we spoke back on episode 26 about the golf training method he had developed. On that show, and in our Email Mastery program, we figured out a really great way to get people to come to his website and leave their name and email address by asking for his 21 Days to Golfing Freedom book. We then created an engaging dialog method to engage those people and offer the program he created to help them improve their golf game. Well, fast forward over a year now, and he has a new method that's even better than the previous one, so now he’s wondering… how does he make that transition? This is a great conversation talking about the results he had, and about how and what exactly we need to change about the approach he's taking now. I think you might be surprised.   Links: Show Notes: MoreCheeseLessWhiskers.com/084 Scorecard: ProfitActivatorScore.com Create Your Book: 90MinuteBooks.com Email Mastery

Today, we’re talking with Monsieur Henri Cousineau, from Montreal. Henri’s a real estate broker focused on leasing office space in the Montreal market. He's been a realtor for a very long time and online since 2000! We talked about some of the evolution during that time, and focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is in getting people, once they come to his site, to leave their name and their email address. We focused on that because from there, he's really got a great business dialed in and has been very successful in helping people once he’s able to be in contact with them. This is a really good episode with a lot of transferable takeaways. You're going to enjoy it.   Links: Show Notes: MoreCheeseLessWhiskers.com/083 Scorecard: ProfitActivatorScore.com Realtor Tools: GoGoAgent.com Create Your Book: 90MinuteBooks.com Email

On today’s show, we're talking with Jesse Ibanez. I've known Jesse for, probably 20 years now. He owns a real estate and mortgage company in San Diego called the Greenhouse Group, and they really get behind this whole idea of the green lifestyle, and sustainability, and you know, they're in the right area for that. A lot of people, especially in Southern California, and around the country, resonate with that message, and he's opening up a brand new office to server these people in an area he'd like to do more business. We had a great conversation about how to integrate or marry the resonating purpose they have with their business and the economics of it. How do you make sure this is something that's going to fit with the sustainability of your business rather than be something that's just going to entertain you? We worked through some really great questions to ask yourself and hatched some really viable evil schemes to attract more business that stay true to their real passion.   Links: Show Notes: MoreCheese

Welcome to the More Cheese, Less Whiskers podcast. Today we're talking with Kirsten Fox from the Culinary Wine Institute in Utah. The wine capital of America! I've known Kirsten for a while now. She's been part of our Email Mastery program, so we've had chance to work with her on some email case studies she’s been creating. She has a really great business that trains the staff of resorts and hotels, helping their servers become more knowledgeable about wine, so they can pass that knowledge on to diners and ultimately impact the amount of wine sold. We had a really great conversation and I think you're going to like where it went, because we ended up talking about something that could have a really great impact when we started talking about creating custom metrics. A metric, a proprietary metric that’s unique to your program, that you can wrap your training around, becomes a proof element of both their need for you, and the impact of working with you. I am excited for you to hear this episode. This is somethin

Welcome to the More Cheese Less Whiskers Podcast. Today I'm excited because we’re talking to my good friend, James Schramko. We talked about many things including the book he’s just written called Work Less, Make More. It’s a title I love. It does what it says on the tin and you know exactly what it’s going to be about. I go to Australia for a Breakthrough Blueprint event every year, so we get to spend a couple of weeks together just having breakfast and having great discussions both about philosophical approaches to business and practical approaches. James is just one of my favorite conversational partners, and I think you're really going to enjoy this episode.   Links: Show Notes: MoreCheeseLessWhiskers.com/079 Scorecard: ProfitActivatorScore.com 90-Minute Books Work Less, Make More   Want to be a guest on the show? Simply follow the 'Be a Guest' link. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the MoreCheeseLessWhiskers.com podcast. My name is Dean Jackson and today we're talking with Joey Atlas. Joey’s name has the perfect sound for what Joey does. He’s a wonderful fitness professional who’s figured out a really great way to get people results in a way that is fun and proprietary. He's developed a machine that he calls the Sculptabod system and it's really pretty fascinating. We'll hear a lot of the story behind how it all came about. We started out thinking about what's the best way to amplify his message, and we ended up with a really nice way for him to focus and scale in a very highly impactful way, working on creating the scale ready algorithm.     Links: Show Notes: MoreCheeseLessWhiskers.com/079 Scorecard: ProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Oh boy. This is Dean Jackson, reporting live after a very special call with Ari Meisel. We recorded a More Cheese, Less Whiskers episode that’s going to blow your doors off. We hatched a real wonderful scheme for our year. You may know Ari Meisel as the author of The Art of Less Doing. He's been a good friend and I completely resonate with everything he talks about. We had a great chance to have a conversation about the number one thing he could do to grow his business in the next year. I think you're really going to enjoy this one.   Links: Show Notes: MoreCheeseLessWhiskers.com/078 90MinuteBooks.com GoGoClients.com Scorecard: ProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the MoreCheeseLessWhiskers.com podcast. My name’s Dean Jackson and if you've ever thought you’d like to take the lessons and experience you've learned in growing your successful business and helping other people grow theirs, then you're going to enjoy this podcast. We're talking today with Randy Redinger from South Dakota, and Randy has a desire to help plumbing contractors build a successful business by helping them avoid the pitfalls that he knows how to help them avoid by setting up the operational systems as well as the marketing systems that we’re talking about today. This all fits into a category that’s one of my favorite things… syndication. Essentially what you're doing is taking a proven model, when you've figured something out for a business and then shortcutting the process for them. It’s almost like a franchise prototype, by creating an operating manual for them to follow, a roadmap to get a result. Randy's at the very, very early stages of setting this up, so we had a conversation abou

Welcome to the MoreCheeseLessWhiskers.com podcast. My name is Dean Jackson, and today we're talking with Kelly Krueger. Kelly has a really cool new website she's created called IngeniousBaby.com where she has a really great idea of helping parents of newborn to three year olds really maximize the development of their child in that critical period. We talked a lot about the outcomes that someone would get if they went down the right path with their baby, and what's the worst outcome that could happen, to establish where we want to help parents go, and what are the opportunity and pitfalls. As a new business, she was very curious to how monetize this new community and what model to use, so we explored some of the different options, how to build a great foundation, and who might be interested in sponsoring or having access to this community. It’s a great episode for anyone starting to think about this challenge.   Links: Show Notes: MoreCheeseLessWhiskers.com/076 Book: MoreCheeseLessWhiskers.com ProfitActivatorS

Welcome to the More Cheese Less Whiskers Podcast. My name is Dean Jackson and today, we’ve got a great episode I’m excited to share with you. Today I’m talking with Dino Dondiego, from New Jersey. Dino has created, invented a process that can help millions of people with thinning hair. It’s a unique, nonsurgical process and the most effective way to get thicker hair that’s completely natural. It’s called InvisaBlend. He’s at the point now where he’s starting to spread this idea through a network of people who are affiliates of his program and do the actual installation of his process. We talked a lot about the different options he has to scale this, and you’ll be surprised at the direction it ends up taking. This is a little bit longer episode, but I found it really fascinating. Plus, somewhere in the middle here, you get to hear about my movie idea, the world premiere of my movie Idea that I've never shared with anyone publicly. That’s a little Easter egg within the episode for you! Listen in. You're going t

Welcome to the More Cheese, Less Whiskers podcast. My name is Dean Jackson and today we're speaking with Henry Reith who’s with Simply Headsets in Australia. They're the number one headset provider in Australia and have a great business. They've been in business for almost 12 years and as we started talking about it, we uncovered all the things they're doing really well. They've got a great e-commerce site, they convert a lot of their visitors, they've got a lot of customers. So we talked about the opportunities of converting more leads and some before unit strategies to increase the number of people they can engage with who come to their site. We also looked at the big opportunity of what to do with their after unit. They've got thousands and thousands of customers and we talked about some predictive ways to generate more business from previous customers. We had a really great conversation you're going to enjoy.   Links: Show Notes: MoreCheeseLessWhiskers.com/074 Book: MoreCheeseLessWhiskers.com ProfitActiva

Welcome to the More Cheese, Less Whiskers podcast. Today we have a great conversation with Greg Harrington. Greg is an app developer who has unlimited opportunities and wonderful capabilities. We started the conversation by talking about where his business developing custom apps for people that maybe take three or four months to complete, has come from, and the capacity he has for that type of project. We then really got to the conversation about what the big opportunity is for Greg, and to think about the highest possible outcome for the skills, abilities and asset he has (his time and knowledge). We talked about my freedom matrix for evaluating opportunities, and we spent the whole conversation really honing in on how to evaluate and figure out what are the best opportunities. I think if you're in a situation like this where you have lots of capabilities and opportunities coming your way, then this will be valuable to help you put some sharp thinking around what would be the very best use of those capabilit

Welcome to the More Cheese, Less Whiskers podcast and today we're talking with Victor Thomas. Victor owns a web development firm in San Francisco. They have lots of great capabilities and have built a nice business helping other businesses with their online presence. If you're providing a service that’s project based, where you're doing work one time and getting paid one time, there's always the opportunity to think about how can you deploy those opportunities, those resources in a way that will yield recurring revenue. We had a really great conversation about leveraging his effort, about selecting target markets that you can scale and which direction Victor could potentially go in.   Links: Show Notes: MoreCheeseLessWhiskers.com/072 Book: MoreCheeseLessWhiskers.com ProfitActivatorScore.com   Want to be a guest on the show? Simply follow the 'Be a Guest' link. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers podcast. Today we're talking with Shane Melanson, a commercial real estate agent from Calgary, Albert, Canada. Shane and I went through a little process here today to hone in on his specific target audience and outlined a whole plan to position him as the ‘mayor’ of that category in Calgary. You're really going to enjoy this episode. I always love to talk about real estate, and there are so many parallels between the commercial side of real estate and all the residential things we have going on. You’ll see that happen here as we make those comparisons and end up with a really good action plan that Shane will be able to put into place.   Links: Show Notes: MoreCheeseLessWhiskers.com/071 ProfitActivatorScore.com GoGoAgent.com GoGoClients.com   Want to be a guest on the show? Simply follow the 'Be a Guest' link. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese, Less Whiskers Podcast and boy, have we got a podcast for you today! I'm talking with Noah Rosenfarb and Aaron Lee who run a company that helps franchisors and franchisees with their local digital marketing. These guys are phenomenal. I love the approach they have in putting so much thought into the things they're doing, and of course, my favorite things too, hatching evil schemes and franchising. You know, the ultimate level of syndication, is a franchise. This conversation went by so fast, but there are so many great lessons in this, episode especially if you're in a business that helps other businesses succeed.   Links: If you want to join me in December to hatch some evil schemes for your business, just email me dean@deanjackson.com and put 'Orlando' in the subject and I'll get you all the details.  Show Notes: MoreCheeseLessWhiskers.com/070 ProfitActivatorScore.com   Want to be a guest on the show? Simply follow the 'Be a Guest' link. Download a free copy of the Breakthrough DN

Welcome to the More Cheese Less Whiskers podcast. Today we have an exciting episode with Justin Brooke. Justin is a monster in the online media and ad buying world. He has a wonderful training program at AdSkills.com where he trains people in not just Facebook ads, but buying all kinds of media ads. Everything from getting leads, to making initial sales, he's the guy. We had a really great conversation about, what does he do with that now? Where does it go? What's the biggest opportunity? We focused on the wonderful opportunity of not just sharing the skills of how to do something, or teaching people how to do something, but really leveling up and talking about the result. How can we package a result rather than just the knowledge to getting that result? We had a really great discussion, and it's interesting that Justin shared in the conversation, he was thinking along that same line that very day. We had a lot of fun hatching some evil schemes here, and you're going to enjoy this episode.   Links: Show Notes

Welcome to another episode of the More Cheese Less Whiskers podcast where today we're talking with Ken Ingram. I just spent three days with Ken in Orlando at the Breakthrough Blueprint event in Celebration where we talked about his Spanish immersion program that works for, well, all kinds of different people. You're going to hear as we talk, how we narrowed down to a specific target audience and then hatch an ‘evil scheme’ to get in front of that group in just the right way. There's a lot in this episode as we go deep through the process of narrowing your focus to a single target market and really thinking about how you can dominate that market. When we do the math on this, it all becomes really exciting. Then, we talked about the mechanism of how we're going to make this happen, how to really focus on this target audience so that we can get in front of as many of the right people as we can and by the end, we’ve hatched a fully thought out ‘evil scheme’. I think you're going to enjoy this episode.   Links: Sh

Today, we're talking with Yassin Shaar. Yassin is a real estate mogul. A real estate impresario who's taking over the rent-to-own world with a very focused market and we spent a lot of our time talking about how to position Yassin as a market maker. We talked about a concept where the mechanics are that we’re looking at being a market maker and the specifics are that he's looking for people who have homes they would like to sell. We know there are people who want to buy homes, rent to own but they can't afford a down payment or whatever reason right now. Then we have investors who would like to buy homes with a presale that people would like to ultimately own. That triangulation as a market-making is where the opportunity lies. Listen in, and you'll see how the idea unfolds, and keep in mind, this concept can apply to so many things where there's an opportunity for you to be a market maker.   Links: Show Notes: MoreCheeseLessWhiskers.com/067 ProfitActivatorScore.com   Want to be a guest on the show? Simply fo