More Cheese Less Whiskers

Today on the More Cheese Less Whiskers podcast I've got something I'd love for you to hear. Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article. I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address. I used a very simple sequence to engage with people who requested a copy of the Email Mastery book. After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject lines. We

Today on the More Cheese Less Whiskers podcast we have another special treat. I’ve been on a whirlwind tour over the last few weeks in Toronto, Chicago, Phoenix and recently, St Petersburg back here in Florida where I was speaking at an event with my good friend James Schramko. You’ll remember James from our periodic podcasts. Normally I go to Australia each year in August and we record a special episode catching up on the previous year in Marketing. James is an amazing entrepreneur. He has a wonderful business. He lives in a beach community just outside Sydney where he surfs every day, and his lifestyle business allows him to do what he wants, when he wants. We have a lot in common and we have a lot of great conversations when we're together. We decided to go ahead and record our podcasts now, before I go to Australia in a few weeks, and in this conversation we talk a lot about lifestyle elements of your business. I think you’re going to enjoy this episode. Show Links:Show TranscriptProfitActivatorScore.com

Today on the More Cheese Less Whiskers podcast, we're talking with Kevin Kula from San Diego, where he has a great business as the self-described, Runners Repairman. We got to talk about naming and the idea that the 'runners repairman' says all the right things, and describes exactly what you are about, just when you hear the name. Kevin actually has an incredible depth of knowledge and information that can be helpful to anybody who is a competitive runner, so we also talked about this idea of gathering what is largely an invisible audience and building a community of people who are your ideal prospects. Lots of points you can apply to your business in this one. You're going to enjoy this episode.   Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Darren Kirby all the way from the UK. Darren does something pretty neat. He works with dads as his target audience, but dads who want to be fit, energetic, and have the extra energy they want to really enjoy their life, play with their kids and be there for their family. We talked a lot about the idea of gathering that very specific target audience and creating the tools that allow them to identify themselves as the person he's trying to reach. We talked about the idea of creating some activators or a manifesto that will help dads identify where they are, and what they need to work on to really live this energetic life. This was a great conversation. I really enjoy it when people are crystal clear on who their target audience is because it unlocks the conversation about building that audience, communicating with that audience, and leading that audience to the next steps. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest

Today on the More Cheese Less Whiskers podcast, we're talking with Gorana Angert from here in Florida. I've known Gorana for a few years now. She's been to a Breakthrough Blueprint event. She's in our Email Mastery program, so I had some context with her, and when she asked to be on the podcast to talk about an exciting new venture she's doing, I was game. I think this is going to be a very important conversation because as we're moving into the 2020s now, it's a chance to reevaluate where we are. I always love to think about it like this; we're coming into our first proper decade of the new millennium. As we're moving into the 20s, so much has changed. We literally have the ability to create our own television network, our own radio network, our own printing press. We've had the chance to do all of these things for some time, but I think we're coming to a time now where we can really take it that seriously. Just like a 'real' television network or a 'real' radio network. We had a really great discussion abou

Today on the More Cheese Less Whiskers podcast we're talking with Mark Evans from Wisconsin, and Mark has a really great business helping entrepreneurs, with companies around $1-5 billion, build and deploy sales teams to grow their businesses. We had a really great discussion about the impact of what he does, the result, versus the mechanism that he uses to do it. A lot of the time, people who help people 'do things' focus on the mechanism, the track they follow, the product, how much they actually do for people, instead of focusing on the outcome, the results of what is being produced. So that's what we talked about today. Focusing on what it would mean to focus exclusively on the result you're able to create. There are a lot of great ideas here to help you focus more on what people really want — the results.   Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough

Today on the More Cheese Less Whiskers podcast we're talking with Jose Camacho, who has a really great business helping people remodel their bathrooms from their 5,000 square foot showroom in Miami. We talked about a lot of the potential he has in the before unit for different target audiences, and it's going to be a good exercise for you to hear how we go through the process of selecting one. The big opportunities though maybe in the during unit and after unit and the conversation developed as we talked about each of these. I think you'll find this one very thought-provoking for your own business.   Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast we have a great show for you. It's September, a new school year here in Florida. I always love to think of my time as an academic year, and before I get started, it's great to look back over the summer. This year I again got to go to London, Amsterdam, and Toronto, and while in Amsterdam for our 4th annual Breakthrough Blueprint event with my good friend Elko de Boer, one of the things that we do is record our Periodic Podcast. It's a kind of 'year in marketing' review for both of us. We talked about a lot of the things that we've done over the last 12 months, compare notes, reflect on our successes, and talk about what we see for the future. It's a delightful episode to listen to, and it's a nice thing to set the scene on my marketing world view as I look forward to November this year when I go to Australia and do the same thing with James Schramko. I always love talking with Eelco, and this is a great episode with lots of ideas for the year ahead.   Show Links:

Today on the More Cheese Less Whiskers podcast we're talking with Justiss Boyer from North Carolina She's right in the middle of the research triangle area, an emerging area where she's opened up a new hairstyling salon doing cuts and colors for professional women. This was a really great conversation about understanding who your clients are, what they really want, and knowing that who it is you're trying to attract. Then we talked about a strategy for attracting and keeping those people.  She does a really great job of keeping people once they come in, with around an 85% conversion rate into ongoing clients. When we did the math we found out they're worth a lot of money over the lifetime of a client, and we talked about a very useful strategy I've used in a lot of different situations to kickstart and bring in new clients in her before unit. You're going to really enjoy this episode.   Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link o

Today on the More Cheese Less Whiskers podcast, we have a special treat, one of my oldest friends. Joe Stumpf. I'm sure you've heard me talk about Joe in the past. We spent many years together delivering our Main Event to realtors all over the country, and any time we get to chat great things happen! This call is no different. We cover it all... So, no need to say anymore except, go listen now ;)   Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

As you know, every week we spend an hour hatching evil schemes with a business owner from somewhere in the world with an interesting business. It's usually someone I don't know, but today on the More Cheese Less Whiskers podcast we're going to spend an hour hatching said evil schemes with someone I know very well! Richard Miller. I've spent a lot of time with Richard. When we first met, he was taking over the role of running all the audio visual requirements for the big real estate seminars I did with Joe Stump and Eben Pagan. He has a long, long history of putting on high stakes events for entrepreneurial businesses. We would do 600-800 person events every month for many, many years, and Richard was responsible for making them go off flawlessly. He's done events for people like Dean Graziosi, Jeff Walker, Eben Pagan and many of the names you would recognize. He's a bonafide audio visual expert, and this is a really great conversation, hatching some evil schemes around the future of the audio visual business.

Today on the More Cheese Less Whiskers podcast we're talking with Steve Nelson from Foster, Australia. Steve's a building contractor who works with remodels, new construction, and all kinds of building projects, and one of the things we talked about, which turned out to be one of the big opportunities for him, is his After Unit. It turns out that a lot of his business is by referral. He's been in business for over 30 years and he knows a lot of the people in his town and his reputation is great. He does a good job, so of course he's going to get referral business and luckily most of it just happens without him really doing anything to orchestrate it. We looked at that as a big opportunity and had a great conversation about a strategy for him to orchestrate referrals. A low cost way that will have a big ROI for him. Then we talked about targeting specific people on the high end of what he likes to do, full house remodels. We talked about a really great strategy to attract just those people and I think you're r

Today on the More Cheese Less Whiskers podcast we're going to talk about one of the most important elements of your business… The feeling of abundant time, and we want more than just the feeling of abundant time, we want the actuality of abundant time! The number one way you're going to achieve what you want to achieve is by wrangling your time. People often tell me, the thing that stands in their way is that they just don't have time. They're too busy, so I want to help you get control of your time and use it in a proactive way, and the way to start is to eliminate all the reactive activators that are stopping you from implementing the things you want to implement. I've got a really great strategy for you that I call it the 50 Minute Focus Finder, and what you're going to listen to right now, is a complete training, elegantly 50 minutes long, that’s going to give you a tool you can use for a lifetime to get anything you want to get done, done.   Show Links:Show TranscriptProfitActivatorScore.com     Want to

Today on the More Cheese Less Whiskers podcast, we have a real treat. We're going to be talking with Shaqir Hussyin from London, and Shaqir has a really great business helping people build online businesses. I first met him at a Breakthrough Blueprint event I did in London, maybe four years ago now, and we had a really great conversation about who he wants to be a hero to. This is a conversation I've been having with Dan Sullivan recently, and the subject of his new book also called Who Do You Want To Be a Hero To? It's one of the most profound books I've ever read, and we're going to have a lot of discussions about it on future episodes here. In the meantime, Shaqir's situation is a really good jumping-off point to talk about it. I think you're going to enjoy this episode.   Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activ

Today on the More Cheese Less Whiskers podcast, we're talking with Adam Curran, a financial advisor who owns a nice financial advisory firm in Charleston, South Carolina. They have a really unique way of generating business using a radio show. He's syndicated on a lot of different radio stations, and we ran through all of the numbers about how the economics of something like that work. We dissected the roles each part of this strategy is playing; using books as a lead generator, and the purpose of a podcast or a radio show as a distribution channel and lead conversion tool. We had a really great conversation, and there's a lot of potential in this idea, and a lot of opportunity for Adam to really capitalize on the tremendous and profitable foundation he's built.   Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we tal

Today on the More Cheese Less Whiskers podcast, I've just arrived in London, I'm at the Shangri La hotel at The Shard, the view is spectacular by the way, and we're talking with Mark Schreiber. Mark has a company that provides market data about higher education institutions, so people looking for this information, people who are creating things like higher education software and need program and contact details for the leaders of these institutions, can find the right schools, and people to talk to. We had a great conversation about the transition from being a legacy directory where, years ago, it was a big, physical directory, a kind of Who's Who, to what it needs to be today as times change. When you think about it in terms of the 8-Profit Activators, what they're really doing is providing the 'Target Market' research for people. They have the market data about the institutions that can help people select their target market, and pick the right people to be in front of. There is so much opportunity here, an

Today on the More Cheese Less Whiskers podcast we're talking with Louis Sauer about his really neat golf practice facility. Now what I want you to notice about this conversation is what I'm always looking for when we're doing episodes... and that's what is the underlying business model? When you look at today's show, what Louis has is a situation similar to a hotel business. If you think about it, he has available spots in the practice bays at his facility, and if they're not taken, they perish. Just like a hotel room, or a seat on an airplane, or a table in a restaurant… any of those things where you've got an opportunity to have full capacity. In all these cases, you start to think about how high is high. If I was full all the time, what are we faced with here? What is the potential? The challenges and opportunities become, how do we maximize this? How do we get as many people as possible to experience it at least once, so we can keep the people who really like what they experienced?   Show Links:Show Trans

Today we have a very special simulcast episode of the Listing Agent Lifestyle, and More Cheese Less Whiskers podcasts. Now, if you've been listening for any time, you know my two favorite things in life are marketing and real estate, and I love it when those paths cross. Today is one of those days because we've got a special guest, Michelle Garcia, from Coeur d'Alene, Idaho, and Michelle is a realtor looking to build systems around cracking into the luxury market in Coeur d'Alene. She's had some success. She listened to the I Love Marketing podcast and learn some strategies that she started applying in her business. She put together a relocation guide and started finding all these buyers who are looking for homes in Coeur d'Alene. She realized the reason she's getting all these buyers was because that's who she was attracting with her guide, so start thinking about how to apply marketing to get what she really wants… listings… and maybe she could do the same thing. So that's where we started our conversation,

Today on the More Cheese Less Whiskers podcast we're talking with Brian Diaz from Long Island, and Brian is a mortgage broker with a great target audience of working with first-time buyers, who are Spanish speaking, and who live in Long Island or the areas right around there. Brian's building relationships with real estate agents he can collaborate with to help these clients get homes using grant programs, and it's a really great, well thought out system, and you're not going to believe some of the numbers, the lead costs he's getting because it's such an on-target campaign. This is what happens when you are really specific and compelling in your messaging with your audience, and we talked about the longevity of this approach and the real value of being in it for the long term. We had a great conversation, and you're really going to enjoy it.   Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download

Today on the More Cheese Less Whiskers podcast we're talking with Dillon Hill & Clay Stevens from Sacramento, California, and they have a really great story. They started out doing something to support a friend who was diagnosed with cancer. They helped him complete as many ‘bucket list’ items as they could, they documented their journey, and that really got a lot of traction out in the world. Now they are trying to help other people with cancer, knock things off their bucket lists. We were trying to figure out how to model their first success, how to set something so that they can do it full time, and during the call we actually texted my friend Nick Nanton, who's an 11 times Emmy winning movie documentary producer, director, who jumped on the call with us to do some brainstorming. So this is a little longer episode than we normally have, but I think that you'll get a lot out of the conversation that will guide how to really think about setting up something new, so that you get a context and a structure