More Cheese Less Whiskers

Today on the More Cheese Less Whiskers podcast, I'm going to share part 2 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept. If you haven’t listened to the first part of the series, I'd recommend going back to the last episode, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life. You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there. It's a great time of year to contemplate going into 2021 with a real Who

Today on the More Cheese Less Whiskers podcast, I'm going to share part 1 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept. Over the next two weeks, I'll share the other parts of this series, and what I'd recommend is that you listen to all of these, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life. You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there. It's a great time of year to contemplate going i

Today on the More Cheese Less Whiskers podcast, we're talking with Gary Klaben, and Gary is a financial advisor from Chicago. Gary has a really great program of videos and education that employers can offer as a benefit to their employees, giving them access to real financial advice when they need it. He's put a lot into creating an app that provides all of these videos to employees to help them get educational advice on practical things like what to do when they're going to buy a car, or when they're going to buy a house, or how to think about money. Things they wouldn't necessarily have access to otherwise. What he's really doing is helping provide a sense of financial wellbeing for employees of large employers. So, one of the things we talked about was how to get this word out, and towards the end of the call, we really came up with the idea of ideas, which is identifying potential clients for this service, and how do we get the message in front of them. This is a great episode and will really help you thi

Today on the More Cheese Less Whiskers podcast, we're talking with Rene Floyd from Perris, California, and Rene has a wonderful business helping people make their beautiful, curly, wavy hair look even better. Rene's a retired hairstylist who's developed her own products and methods to help people, and I love her single target market focus. She's got great products, and she has a great business, so we talked about overlaying the idea of a before, during, and after unit on to what she's doing, and found that a lot of her business is actually in the after unit. That's really where a business like this is. When you have a business where you solve an ongoing problem or provide an ongoing solution for someone, and you create an experience they love, they have an opportunity to come back again and again and again. That's your great opportunity to build an amazing business. We ended by talking about the before unit, acquiring brand new business and thinking about how much you would cheerfully pay to develop a new cus

Today on the More Cheese Less Whiskers podcast, we're talking with Stu Swineford from Boulder, Colorado, where they have an agency that helps nonprofit and purpose-driven businesses with their marketing. We had a great conversation about selecting and narrowing to a single target market. I love that they're crystal clear on who it is they want to work with, and we talked about how they can get more involved in that community in a way that would start providing engaging content for them. There are so many opportunities, including a nice content marketing strategy involving podcasting, and if you're looking for ideas to connect with your potential customers, this is a great episode. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers Podcast, we're talking with another Canadian, Ginny Campbell. Ginny's a life coach who left a career in television production to pivot to do something that really suits her, and meets what she wanted for her late-career, and she's now able and equipped to help other women going through the same thing. She's built up a nice list of 2300 people who are paying attention to her emails, so in our call today, we talked about how to engage with those people and really get the conversation going. This is universally applicable, So if you're in that kind of a situation, you're going to get a lot out of this episode. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers Podcast, we have a very special episode because I got to talk with my cousin, my second cousin, Lennette Palermo, from Canada. Lennette's a Six Sigma, business process specialist. She's starting a new consulting business to help entrepreneurs and business owners map and process their businesses. I love this kind of thinking because everything fits with what we do with the 8 Profit Activators. So much of creating a great business is creating a great experience, and so much of creating a great experience is in having a process map. We had a great conversation about her experience, how she helps business owners, and what you can do to think about mapping the processes in your business, and we're actually working together right now on a business mapping process for my business, so I can't wait to share how that turns out. This is a great episode to really help you capture what's great about your business. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a gu

Today on the More Cheese Less Whiskers Podcast, we're talking with Geoffrey Fullerton, all the way from Jamaica. Part of his business is as an affiliate for a particular service, and we had a really interesting conversation about his approach to finding people, then building and keeping a dedicated group of users who would benefit from the shrive he's promoting. It's really an 'After Unit' model of building relationships, as opposed to just being a 'Before Unit' of finding people who want to sign up. It's a great jumping-off point because we went on to talk about how to differentiate yourself and the importance of selecting a single target market that responds to this differentiation. If you're an affiliate of any product or service, this is a good model to think about how you can add value to the basic tools that people are using. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy

Today on the More Cheese Less Whiskers podcast, we're talking with return guest, Jeff Moore from California. He has been a longtime friend. He's been around since the very earliest days of the I Love Marketing podcast and was one of the early guests here on More Cheese Less Whiskers. Jeff had a lifetime of experience in the seafood business. If you ordered any kind of fish in a restaurant, it probably came through him. He built great relationships over the years, and now, after that company sold, he started and quickly grew a new business based largely on those relationships. This was a great conversation looking at all the ways he's developing this new business. We talked a lot about the value of his 'After Unit' business and ways he can maximize that. We went on to talk about his 'Before Unit.' He has a limited number of visible prospects he can work with, and this is the case for many B to B businesses, where you can identify the manageable number of potential clients you need to approach to be successful.

Today on the More Cheese Less Whiskers podcast, we have a very special podcast with John Paul DeJoria. You may recognize John Paul's name as the founder of the Paul Mitchell haircare brand and as a billionaire philanthropist. He's a super nice guy, and Joe Polish and I had a chance to speak with him on our I love marketing podcast. We've got to know him a little over the years. He came to speak at a genius network event, and this podcast was a wonderful conversation talking more about some of the things that are important to him in life and business. He's a very smart guy, very thoughtful, and it was great to hear about his daily routines and a lot of really cool stuff. There is great information here that I think you will find valuable. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese

Today on the Listing Agent Lifestyle podcast, we’re talking with Martin Zvolensky, all the way from Switzerland, and Martin has an incredible story. He moved to Switzerland and, through a series of events, ended up starting an eco-cleaning service, and we talked about the differentiation needed when you’re doing something that provides intangible benefits. We had a great conversation about the kind of things you need to be thinking about if you’re an alternative solution for people, and there are a lot of great ideas you can apply to your business too. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Kenny MacCarthy, all the way from the North Shore & Cape Ann area of Boston, Massachusetts. I've known Kenny for many years, he's a great friend, and we had a really good conversation about essentially becoming a media company. Kenny's a very successful, long-time realtor. He got a great business that's working well. He has an established team. They've been doing Getting Listings programs for oceanfront listings right on Cape Ann, so he has everything working there, but he's looking for more. He always wants to grow. One of the things Kenny loves to do is make videos. He loves shooting video, playing with the technology, and trying all kinds of video ideas, so we had a great conversation about the possibilities to scratch that itch, and really create some bigger opportunities that he could be excited about working on. This is a great way to engage people no matter what type of business you're in, so there are lots of ideas in this show. Sh

Today on the More Cheese Less Whiskers podcast, we're talking with Brandy Hart from Dallas, Texas, where she has a medspa that specializes in helping people with Botox, fillers, facials, and all things beauty. We had a really great conversation. They're a relatively new company, they're growing quickly and are really doing a great job of getting and building an enthusiastic clientele, so we talked about some referral and 'before unit' strategies to bring in new people in an affordable way. A way that treats the leads as a capital investment. You've probably heard me talk about this way of thinking a lot, and this is the perfect example of how it applies, so you're going to really enjoy this episode. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with David Scott from Maryland. David's a personal trainer, he's been helping people for many years, and he has an audience he wants to serve of men in their 40's and 50's who are starting to, as he calls it, fend off father time. We talked a lot about the needs of people in this area. He already has a lead magnet that's gathering leads for around $2, so we talked about how to treat that engagement, nurture the opt in, and try and engage with as many people as he can, to ultimately think through what is it we're ultimately going to be able to help these people with. Once you crack the code of understanding the conversation, then you can scale it. This is a great call to think through this exercise, and about the needs of one particular audience. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA bo

Today on the More Cheese Less Whiskers podcast, we're talking with Carlos Valdes from Portland Oregon, where he's a therapeutic therapist. We had a great conversation about the results he's able to get with people faced with recovering from an injury or some mobility issue, and they want to get fit and back out into the world. You can tell Carlos is very invested in the process and the outcomes his clients get when you hear him describe their big dreams of wanting to climb a mountain, get back to hiking or do the thing they love. It's a very fulfilling way of running a business. It's a lifestyle business for him. He wants to continue doing what he loves with no plans to retire, so we brainstormed a great after unit strategy for orchestrating lifelong referrals. You are really going to enjoy this episode, and you can join in as we talk about the psychology of why people refer by heading over to GettingReferrals.com and downloading a free report called 'The secret psychology of why people refer real estate agen

Today on the More Cheese Less Whiskers podcast, we're talking with Giovanni Marsico, founder of Archangel, and second-time More Cheese Less Whiskers guest! Now, if you're reading this & listening to the episode in the week the show drops, before midnight on Sunday, July 27th, you can go and watch Giovanni's new movie, Dreamer, for free during the premiere week. I want to make sure that, even if you don't get a chance to listen to the episode all the way through, you at least know you can do that by going to dreamer.movie or dreamerdocumentary.com. So, go watch the movie, come back, and all the things we're talking about in this episode will make more sense, because we're talking about how do you turn this fascinating movie, and everything that's happening along with it, into a movement. You're going to really enjoy this episode and the movie. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Downlo

Today on the More Cheese Less Whiskers podcast, we're talking Martin Planken, all the way from The Netherlands. This was a fun podcast. I first met Martin virtually when I was speaking at a conference in Amsterdam via zoom. We had a Q&A session, and Martin was one of the people who got up and asked a question. He has a really neat model where he holds local photo contests in various Dutch cities, getting the Mayors and local leaders involved… It was such an interesting conversation, I told him it would be great to talk more on a More Cheese, Less Whiskers podcast. So we arranged it, and here we are. I think you're going to really enjoy this episode. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the More Cheese Less Whiskers podcast, we're talking with Chris Davis, and if you are a copywriter, web designer, any freelance practitioner, I think you're really going to enjoy this episode because it speaks directly to the situation you might find yourself in. If you're a great freelancer, a great copywriter, a great web designer, and you're doing your work with clients, but every time you get a new client, you're creating original work and building a reputation with them, and there's no equity in that. There's not a sense that you're building assets that deliver recurring revenue for you. Whenever I have a conversation with a freelancer, with someone who's doing client work of any kind on a freelance, or agency or a consulting basis, the conversation inevitably turns to how can we create equity for you? So this is one of those conversations, and if you are a skilled practitioner that can put words or images on a screen or on paper, or do something that creates revenue, creates value for other peo

Today on the More Cheese Less Whiskers podcast, we're talking with Jeremy Salem from right here in Florida, up in Jacksonville. Jeremy owns an agency that helps business owners with eCommerce and improves both their capabilities and the marketing of their businesses. We had a great conversation about the distinction between the two ways of approaching the business. Between being a service provider to someone, improving their capability by doing work for them, and the possibility of thinking about delivering a result for people, which is always the next level of what you could provide for people. It was a really fun conversation. The time went fast & there are a lot of ideas you can take to think about the way you see your business. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese,

Today on the More Cheese Less Whiskers podcast, we're going all the way across the pond to talk to Jonathan Slobom, and Jonathan has a unique situation in that he's a marketing consultant, working with what they call a business center in the UK. The set up is similar to what we would call a coworking space or an office where lots of different businesses gathered together, and they provide supportive services to those organizations. So we had a great conversation about the opportunities to really create something within their space, serving that business community. We talked about the Profit Activators, and how to be of service to the people they already have, and then, to create a unique opportunity by looking at what they have in terms of excess capacity they can redeploy. There are some great ideas here, especially now, when people have capacity that can be used differently. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left