Remarkable Results Radio Podcast

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode "Rich is loud. Wealthy is quiet." In this episode, host Carm Capriotto sits down with Jerry Kezhaya and Dr. Laura Shwaluk, owners of The Auto Shop and business coaches with Business Builder Mentor and Mastermind. They share their unconventional journey from healthcare to auto repair, including how Laura stepped in to run the shop while Jerry was hospitalized. With no technical background, she succeeded by focusing on leadership, culture, and relationships—proving that auto repair is ultimately a people business. The couple also discusses the realities of working together as spouses. By clearly defining roles—Jerry managing systems and strategy, Laura leading team and customer relations—they’ve built a respectful, healthy workplace culture. A major focus of the episode is financial freedom. Jerry contrasts “visible wealth” with “quiet freedom,” emphasizing passive income, low debt, and disciplined spending

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, Carm Capriotto reconnects with industry veteran Peter Rudloff to explore his transition from shop owner to consultant, his “stay in your lane” philosophy, and the future of EV repair. Rudloff shares how a 25-year exit plan allowed him to retire from shop ownership at 47 and transition into his home-based “Pete Cave,” where he continues hands-on work without managing employees. He later founded Rhino Collective LLC, helping manufacturers connect engineering with real-world repair. A central theme is specialization. By focusing on domestic and Asian vehicles and avoiding brands like BMW, Rudloff improved efficiency and profitability. He argues that staying within your strengths leads to “profit by default” and long-term stability. Looking ahead, he predicts EVs will dominate, and repair will shift toward modular, aircraft-style maintenance. He encourages new shop owners to consider EV specialization as a growth path

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search. They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners. Key takeaways: Building Trust Through Authenticity: Megan explains why the shop's website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.” The 70% Rule: Studies show that nearly 70% of callers ha

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, Jeff Rudnick of Pit Crew Loyalty explores the powerful shift from transactional business models to relationship-driven customer loyalty in the automotive repair industry. He challenges shop owners to rethink marketing and branding through the lens of real human connection—introducing the idea that “software has to imitate life.” In other words, technology should support the natural, community-minded instincts of great owners by automating “white glove” service at scale. The conversation dives into the behavioral science behind loyalty through Self-Determination Theory, which shows that customers, like employees, stay committed when they feel competent, autonomous, and part of something bigger than themselves. Rudnick backs this up with industry data, noting that the average “one-and-done” rate for first-time customers is 54%, but can be reduced to nearly 30% through intentional, relationship-based loyalty programs

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Reaching 250,000 miles on a vehicle isn’t luck—it’s leadership. In this episode, we explore what long-term vehicle maintenance really looks like and why today’s shops must rethink how they communicate with customers. Too often, maintenance is treated as a series of isolated repairs. This conversation reframes it as a strategic process built on education, transparency, planning, and advocacy. In this episode, you’ll discover how to: Shift your shop culture from reactive repairs to proactive planningPosition service advisors as educators and advocatesUse cost-per-mile analysis to demonstrate real vehicle valueBuild trust through professional language and clear expectationsAlign inspections with long-term ownership goalsImprove maintenance acceptance without fear-based sellingCreate systems that support consistent follow-up Key Discussion Topics Why 250,000-mile vehicles are built through strategy, not chan

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Chris Lawson of TechnicianFind tackles a critical disconnect in the automotive repair industry: shop owners say they want a General Manager to run their business, but are only willing to hire a “babysitter.” The conversation explores what it truly takes to build real management—centered on financial transparency, clearly defined roles, and intentional recruitment. The Transparency Trap At the heart of the issue is a tension between a shop owner’s desire to step away from daily operations and their fear of sharing financial information. Many owners want a manager who will “own the results,” yet refuse to share the “scoreboard” — gross profit, payroll, and compensation data — out of fear the employee will leave to open a competing shop. Lawson challenges this assumption. In reality, when employees see the true costs, risks, and pressures of ownership, many realize they prefer the stability of employment rather than pursuing ownershi

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Saim Raza and Tristen Sweeney, co-founders of Shift Automotive, discuss how their AI-powered software is transforming the vehicle service experience. Their platform automates OEM maintenance recommendations and simplifies shop workflows by integrating manufacturer data into professionally formatted, customer-facing reports. This approach not only improves operational efficiency but also helps service advisors build trust with consumers and increase average repair orders. While the technology is advanced, their core mission is deeply human: to improve communication and support shops as drivers keep their vehicles longer. The conversation ultimately underscores a move toward more consultative relationships and elevated customer service in the independent auto repair industry. Key Topics: The “Blood Test” Approach to Maintenance:How using OEM intervals to identify service gaps allows shops to present data-dr

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Krystal Zellmer tackles the capacity crisis facing automotive shop owners, challenging the idea that leadership has to be hard. The conversation centers on self-awareness, highlighting how recognizing automatic behaviors is the first step to becoming a more effective, intentional leader. Using her peanut M&M metaphor, Zellmer explains that while individuals are responsible for their results and emotions, those outer layers do not define their core identity. The discussion also draws a clear line between delegating and dumping, emphasizing that true leadership builds employee “muscle” through training, coaching, and mentorship rather than simply offloading tasks. Ultimately, shop owners are encouraged to see challenges and failures as the necessary “wind” that strengthens their roots and expands both personal and operational capacity. Krystal Zellmer, VP at Klemmer Leadership and Character Development. Krystal’s previous episod

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode This episode explores the critical role of specialized financial management with shop owner Liz Perkins and CPA Hunt Demarest. The discussion focuses on Perkins’ move to a CPA firm dedicated solely to the automotive industry, emphasizing how general accountants often misclassify data and miss key industry nuances. Demarest explains that a strong accounting partnership should extend beyond tax filing to include ongoing tax strategy and clear insights into profitability. Perkins shares how stepping away from a DIY approach to her finances gave her clearer visibility into market performance and greater peace of mind. Together, they make the case for shop owners to prioritize financial literacy and expert partnerships to maintain healthy, sustainable, cash flow positive businesses. Stop Armchair Quarterbacking:Why real time numbers, not last month’s reports, must drive in the moment business decisions.The Rul

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode James Stephenson shares his journey from a struggling technician to the leader of multiple successful businesses, offering a candid look at what truly drives sustainable growth in auto repair. The conversation tackles the technician hiring crisis head-on, reframing recruitment as an ongoing, intentional process and rooted in a positive, proactive mindset. Stephenson credits much of his success to mentorship from Bob Cooper, highlighting how investing in employees as people, not just producers, builds long-term loyalty. By supporting personal goals like homeownership and financial stability, shop owners can create cultures where teams want to stay and grow. The episode also explores the coming “silver tsunami” of retiring shop owners and why many shops fail to become valuable, sellable businesses. Poor financial documentation and outdated systems often erode enterprise value. The takeaway is clear: with professional coaching and st

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode The automotive industry is undergoing one of the most significant transformations in its history. In this episode, Cavan Robinson, VP  of Operations for the Aftermarket at Vehlo, and Tony Mercury, VP of Revenue at Auto Shop Solutions, break down what shop owners need to understand—and act on—right now. The conversation explores the rapid consolidation reshaping the aftermarket, from independent shops being absorbed into MSOs (multi-shop ownership) to major software platforms merging at an unprecedented pace. The discussion then shifts to how marketing is evolving beyond traditional SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), where a shop’s website—especially its FAQ content—becomes the trusted source AI tools use to deliver zero-click search results. On the people side of the business, the episode addresses shop owner burnout, technician ghosting, and a critical real

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Dr. J.J. Peterson, PhD in communications, explains how business owners can elevate their leadership by stepping into the role of the Guide instead of operating as the hero, villain, or victim. Using proven storytelling frameworks, Peterson outlines four core characters, Victim, Villain, Hero, and Guide, and why self-awareness of these roles is critical to effective leadership. Victims lack agency and believe outcomes are beyond their control. Villains respond to pain by inflicting it on others, gaining short-term power but long-term resentment. Heroes work to redeem pain but are often overwhelmed and unstable—especially when leaders try to play that role in business. The most powerful role is the Guide: a steady, confident mentor who combines empathy and authority to help others win. Peterson shows that when leaders stop trying to be the hero and instead guide customers and team members, who are the true heroes of the story, cultu

Thanks to our Partners, Shop Dog Marketing, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Recorded Live at AAPEX 2025, this episode tackles the classic “chicken or the egg” challenge for auto repair shop owners: should the focus be on marketing to generate work or recruiting technicians to handle it? The answer is simple—both. Sustainable growth requires managing two throttles at once: marketing and recruitment. Neither can be set and forgotten. Key takeaways include reframing the role as a high tech career with clear advancement paths, adopting an “always be recruiting” mindset, and not judging candidates by resumes alone. Many capable technicians want to move but are emotionally stuck due to fear, loyalty, or past instability. Long-term retention depends on engagement and making employees feel like part of the business, not just workers in it. Consistency is critical, as marketing and recruiting take time to gain traction and lose momentum quickly when stopped. A shop’s we

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Becca Zanders, Certified Exit Planning Advisor, explains why most auto repair shop owners are unprepared for an exit—and how to change that. Only 20–30% of businesses that go to market actually sell, and nearly half of those sales are forced by the “Five Ds”: Death, Divorce, Disability, Disagreement, or Distress. Becca introduces the Value Acceleration Methodology, which reframes exit planning into three stages: Discover the business’s true value and the owner’s readiness, Prepare the leader, finances, and organization to accelerate value, and Decide whether to grow or sell. A key distinction is the difference between a profitable lifestyle business and a business built for value. The conversation stresses the importance of closing the “wealth gap,” as most owners underestimate retirement needs and have the majority of their net worth trapped in their business. Personal readiness is equally critical, with many sellers regretting t

Thanks to our Partners, Shop Dog Marketing, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Recorded live at AAPEX 2025, this episode features Tara Topel, the new president of Vehicle Service Experts (VSE), and Missy Stephens, Community Engagement Manager for the Auto Care Association. The discussion highlights the rebranding of the Auto Care Association’s Car Care Professionals Network (CCPN) to VSE, reflecting the broader industry that includes heavy-duty vehicles.  Key initiatives include: Resource Hub:An online center covering topics from shop coaching to ADAS best practices.Industry Relevance:Translating Auto Care market data into actionable insights for shop planning.Best Practices:The VSE council, currently 10–12 members, aims to grow to 15–20, compiling guidance on apprenticeships, ADAS, and more. The episode also covers the Right to Repair movement. The association needs real-world examples where shops lacked access to data or support, to counter Congress's claims. S

Thanks to our Partners, Shop Dog Marketing, NAPA Auto Care, and NAPA TRACS Watch Full Video Episode Recorded live at AAPEX 2025, this episode features Dan Vance, CEO of Shop Dog Marketing, sharing how Artificial Intelligence is reshaping marketing, business strategy, and the auto repair industry. The conversation explores how AI is changing consumer behavior—from lightning fast website visits focused on trust signals to customers using AI for vehicle self-diagnosis and shop recommendations, with AI often presenting only a few options, strong branding and clear communication matter more than ever. In the marketing sphere, Vance explains that attention spans are incredibly short. Website visitors typically spend just 20 seconds looking for clear trust indicators such as professionalism, strong reviews, warranties, online scheduling, and financing options. Visual cues communicate faster than text, while warm colors and photos of the team help build familiarity and trust. Online scheduling continues to grow in i

Thanks to our Partners, Shop Dog Marketing, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Recorded live at AAPEX 2025, this episode brings together leaders from Australia’s Jax Tyres and Auto to show just how closely the Australian automotive aftermarket mirrors the U.S. market. Featuring CEO Steve Grossreider, franchise owner Dan Spiteri, future franchisee Will Attard, and Autoflow’s Chris Cloutier and Craig O’Neill, the conversation underscores shared global challenges—most notably the technician shortage—and the reassurance that the industry is moving along a parallel path worldwide. Rather than chasing quick fixes, the discussion centers on culture-driven solutions: expanding diversity, building clear career paths and succession plans, and advocating for the industry at the grassroots level. Jax's customer-first mindset is a recurring theme, with every team member accountable for the client experience and a strong emphasis on clear communication to help customers underst

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Eric Svedberg breaks down a smarter, more profitable way to price diagnostic work—what he calls the Level Testing Sales Amplifier. At its core, the system tackles a problem most repair shops quietly accept: testing is often a loss leader. When technicians are tied up diagnosing complex issues, shops miss out on parts sales. A-level technicians can earn less than their B-level counterparts doing routine work, and the rising cost of software and tools goes unpaid. Svedberg reframes the conversation by using the word “testing” instead of “diagnostics,” a term he believes is clearer and more intuitive for customers. Testing implies a process, not a guarantee—setting expectations from the start. The Level Testing system uses a tiered structure tied to the shop’s base labor rate: Level One – Basic Testing:Single, constant, duplicable issues (like a check engine light that’s always on).Level Two – Intermediate Testing:Multiple concerns

Thanks to our Partners, Shop Dog Marketing, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Recorded live at AAPEX 2025, ASE President Dave Johnson and AAPEX Shop of the Year winner Tom Palermo discuss the value, impact, and future of ASE certification. A major highlight: the U.S. Secret Service joined ASE on the AAPEX show floor, promoting technician careers and showcasing armored vehicles. Johnson notes that the Secret Service requires ASE certification for maintenance roles—proof that if it’s “good enough for the president’s car,” it matters for the whole industry. Key topics include ASE’s updated test content based on real shop feedback, powerful data showing certification improves productivity and reduces comebacks and attrition, and the ongoing challenge of boosting consumer awareness. They also discuss increasing industry requirements for ASE, new certification efforts for Vehicle Security Specialists, and the continued push for professionalism in today’s high-tech auto

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded Live at ASTA 2025, we explore the rise of the automotive specialist and why the industry needs a language shift—calling instructors “educators” instead of “trainers” to reflect the complex, continuing education modern technicians require. We also dive into the mobile diagnostics and repair market, discussing strategies for growth, high-complexity work, and the investments needed to compete. Looking ahead, the industry faces a technological turning point by 2030, with new vehicle architectures and ADAS calibration requirements threatening shops that fail to keep up. The episode closes by emphasizing the power of networking, connecting with peers, and staying ahead in a rapidly evolving industry. https://astausa.org/pages/asta-expo Rich Falco, Diag on Demand, Instructor at Carquest Technical Institute. Listen to Rich’s previous episodes HERE Keith Perkins, L1 Automotive Training, Listen to Keith’s previous episode HERE. Thanks to our Partners, NA