Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

What if the next million-dollar app doesn’t require code, a big team, or a computer science degree?In this episode, we break down the exact strategy indie founders are using to launch money-making apps with no code tools.These "single-player utility apps" solve niche problems and scale like crazy.From one-time utility apps to AI-powered tools and hyper-niche meditation apps, Alim and Steve unpacked how today’s smartest builders are skipping the complexity and going straight for conversions.You’ll discover:✅ Why app ideas don’t need to be complex to make money✅ How simple 15-screen apps are hitting $40K MRR✅ The viral strategy behind Cal.ai, Umax, Quitter & more✅ Why TikTok + Subscriptions = mobile app goldmine✅ How to niche down for emotional impact (the "Seizure Relief" insight

Ever wonder how smaller apps can go head-to-head with giants like Headway and Hip? In this live coaching session, Steve P. Young works with Sebastian Belachur, CEO of Kibit, and Gabriel Bahash, CEO of Giftology, two of App Masters’ clients, to reveal the exact strategies used to carve out market share, boost downloads, and build loyal audiences without million-dollar budgets.You’ll see real challenges, real solutions, and actionable steps you can immediately apply to your own app. This isn’t theory—it’s a front-row seat to the tactics that actually work when you’re competing against the big players.Here’s what you’ll learn:

Want to go viral without having to create content?In this case study, we'll show you what we did to drive 100K downloads TWICE in 3 months. And how we took an indie app from zero traction to $4,000 in sales in just 2 months?

In this episode, we’re joined by Offer Yehudai, CEO at Arya - a subscription platform helping couples around the world reignite passion and intimacy through curated products, educational videos, and expert guidance.With 15+ years of experience building marketplaces and keeping apps free, Offer co-founded Inneractive, scaled it to an acquisition, then led at Fyber and Digital Turbine before switching gears to tackle one of the most universal human needs: connection.Offer will share real-world insights on go-to-market strategy, paywall experiments, monetization tactics, retention strategies (like hitting 87% usage retention by month-12), and how to apply a product-driven mindset across both apps and subscription businesses.Whether you’re an indie founder or a scaling studio, this session is packed with actionable strategies for launching, growing, and sustaining a successful product in today’s competitive landscape.You will discover:✅ How to design paywall experiments that actually move the needle✅ Go-to-market

Struggling to get app store reviews? Or maybe you’ve hit a wall with your average rating stuck at 4.2 or 4.3?

In this episode, we’re joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has decades of experience building strategies that fuel growth for games and apps worldwide. He’ll reveal why off-platform monetization is the next big revenue driver for developers and web shops are unlocking higher margins & growth potential for apps and games. Whether you’re an indie app developer or part of a top gaming studio, this session will give you the proven playbook for building scalable revenue streams outside the App Store and Google Play.If you want to maximize app revenue, reduce transaction fees, boost user retention, and future-proof your app business model, you won’t want to miss this.You will discover:✅ Why off-platform payments are the future of game and app monetization✅ The rise of web shops - and how to set them up for success✅ Proven ways to boost retention, cut acquisition costs & g

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.You’ll learn step by step how to:✅ Research competitor ads and find proven winning scripts✅ Remix and adapt scripts for your own app or business✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots✅ Test variations (actors, pacing, gestures, B-roll) to maximize click-throughs✅ Build ad creatives that boost installs, engagement, and revenueThis is the same UGC ad strategy that’s delivered incredible results for our clients. Whether you’re in the app space, e-commerce, or SaaS, this process works to scale your marketing quickly and affordably.

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.You’ll learn step by step how to:✅ Research competitor ads and find proven winning scripts✅ Remix and adapt scripts for your own app or business✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots✅ Test variations (actors, pacing, gestures, B-roll) to maximize click-throughs✅ Build ad creatives that boost installs, engagement, and revenueThis is the same UGC ad strategy that’s delivered incredible results for our clients. Whether you’re in the app space, e-commerce, or SaaS, this process works to scale your marketing quickly and affordably.

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide.He’s going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3. You will discover:✅ Journey of building and scaling MeWe in a Big Tech world✅ How indie founders can use

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide.He’s going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3. You will discover:✅ Journey of building and scaling MeWe in a Big Tech world✅ How indie founders can use

Want to instantly double your app retention?

Want to instantly double your app retention?

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.You will discover:✅ How to spot and fix a broken onboarding flow✅ AB test ideas that actually move the needle✅ Psychology tactics to persuade and retain usersLearn More:

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.You will discover:✅ How to spot and fix a broken onboarding flow✅ AB test ideas that actually move the needle✅ Psychology tactics to persuade and retain usersLearn More:

Want to grow your app without burning cash?

Want to grow your app without burning cash?

We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young!

We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young!

Everyone says ASO is dead. They're wrong.In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

Everyone says ASO is dead. They're wrong.In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.