Social Web Cafe Podcast: Social | Media | Community

Eve Dawes is an award winning fitness expert, athlete, and personal trainer.  She is also an expert at finding balance between fitness and fun, and passing those gems on to her community.  Listen and learn... and feel good doing it! http://www.socialwebcafe.tv/swci222 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

In Email Marketing, you want to stand out.  You want to find your voice and you want people to be begging to be a part of your list.  You need to figure out who your audience is and what they are hungry for so that they come to you to be fed.  Charles and Deborah discuss email marketing on this episode. http://www.socialwebcafe.tv/mm115 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

Rebekah Radice is the Manager of Industry Engagement for Better Homes and Gardens Real Estate.  She is much more than that and there is good reason why she was chosen for such a prestigious role.  Ms. Radice understands engagement in a way that is innovative and she helps others to implement engagement through social media for themselves and for their brand.  She teaches the concept of being “relatable and accessible” and how that is key to your engagement efforts in the web arena. http://www.socialwebcafe.tv/swci221 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

What is the difference between making that sale and breaking that sale?  Sometimes it is as simple (and complicated) as your level of confidence.  You want people hungry for what you have to sell.  Like the gentleman in Charles’ story, you want to be the type of person that people search high and low to find so that they can pay your $2000 for your product.  And, we ask, how is your confidence level? http://www.socialwebcafe.tv/mm114 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

How much social media do you really need for your company?  Do you need to spend 3 hours today on Facebook, G Plus, or Pinterest?  The answer will differ from company to company but the same question exists and pondering your answer may help you become more efficient with your marketing efforts and spending time where time needs to be spent. http://www.socialwebcafe.tv/mm113 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

David Faltz, founder of White Rabbit Marketing, has an innovative approach to how he succeeds in getting his clients on the first page of SERPs (Search Engine Results Page).  He keeps the high quality service while delivering results.  He has coined the acronym SEBO, which stands for Search Engine Branding Optimization.  Listen as he shares his innovative approach, as well as quick actionable tips that you can implement. http://www.socialwebcafe.tv/swci219 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

Consistency is an easy enough concept to understand but not necessarily an easy concept to apply.  What is it that encourages you to keep on keepin’ on?  Is it keeping your eyes on the goal?  Brute force determination?  Charles and Deborah talk about different aspects of the perseverance in business. http://www.socialwebcafe.tv/mm112 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

What is it that makes some of your followers click on one article or post and not another?  Wade Harman spends time pondering and analyzing this type of question and shares his findings with his readers.  Listen as Wade introduces himself to our Social Web Cafe audience and decide for yourself what will work for your business. http://www.socialwebcafe.tv/swci218 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

Continuing the discussion from a few weeks ago, Charles and Deborah discuss publicity, how to get it, and, more specifically the consideration of consequences for that publicity. http://www.socialwebcafe.tv/mm111 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

Did you know that you can use story to promote your business?  Devorah Spilman has been telling stories for many years.  She is a master storyteller.  Now, she shares insights and ideas on how to create imagery that draws your audience in and gives them an opportunity to get to know you and your brand and become your engaged customer. http://www.socialwebcafe.tv/swci217 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

Somehow, by some gift, ingenuity, or downright hard work and grit, Charles makes sales.  Listen as he tells stories, shares what worked for him, as well as what did not work.  Charles gives insights from real life, on this episode of Marketing Momentum with Charles and Deborah.http://www.socialwebcafe.tv/mm110Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live. Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

Kavita Chintapalli is an intelligent young lady, both intellectually and intuitively.  Her most recent promotion to Creative Content Manager at the innovative New York startup, Movoli, did not just fall into her lap.  With some hard work, she was able to climb that ladder, even in this tough economy.  Listen as she shares her story and tips for others in career transition. http://www.socialwebcafe.tv/swci216 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

It would appear to be inevitable.  Change.  Google, Facebook, and other social media platforms and networks are no exception to that inevitable change.  Listen as Charles and Deborah chat about perspectives on these changes and suggestions for how you can ride the wave and still succeed in spite of change. “What is the marketing opportunity in keeping with my marketing objective.” -Deborah Anderson http://www.socialwebcafe.tv/mm19 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

Useful tips and ideas from past episodes of Social Web Cafe TV Interviews in this short episode.  A quick review of action steps and ideas that you can use in your branding, social media, and marketing endeavors.  Speakers include Ileane Smith, Patrick Schwerdtfeger, Martha Giffen, Debbie LaChusa, Laura Rubinstein, Dan R. Morris, and Chuck Hester. http://www.socialwebcafe.tv/swci215 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

YouTube is full of great ideas, including their Wirecasting with Telestream.  This has been something available to YouTube partners, like Social Web Cafe TV, for some time, but has now been opened to the general public.  Charles and Deborah breeze through the Wirecasting features and then continue to talk about marketing and potential outcomes for streaming video for your brand. http://www.socialwebcafe.tv/mm18 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

Debbie LaChusa has over 26 years of marketing experience, not to mention the degree and the corporate “real life” experience to back up that claim.  She coaches people on how to brand themselves and reach their success, and now, she offers these same principles in an affordable study-at-your-own-pace udemy course.  Tune in to meet Ms. LaChusa and gather some useful tips to help you to start thinking about your next step on your path to branding yourself. http://www.socialwebcafe.tv/swci214 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

Have you defined your unique selling proposition?  Have you defined your target audience?  Is it a fit for what your audience is looking for in your product or service?  Is it a fit for what you offer?  Charles and Deborah talk it out loud, using Hangout Queen as an example of a reposition of the unique selling proposition. http://www.socialwebcafe.tv/mm17 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

Viral Content Buzz is a buzz platform that not only allows you to have your quality content shared, but also provides access to quality content that your social networks will appreciate.  Each project that is submitted for buzz is moderated and only accepted if it passes quality standards.  That is only the beginning, as there are many unique opportunities and features that Viral Content Buzz offers that may not be offered in other platforms.  One exciting feature is the ability to share images on Pinterest.  Grab your cup of coffee, log into Viral Content Buzz, and pin while having your morning brew.  Then, when you are ready to share your content, you will have those buzz credits ready and waiting. http://www.socialwebcafe.tv/socialcafe15 Tune in, every Tuesday (6p PT / 9p ET), for the #SocialCafe Twitter Chat http://socialwebcafe.com/chat Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well a

Listen as master storyteller and gifted writer, Don Sturgill, shares philosophies on life and his love of the pursuit of wisdom. Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

Join us as Charles explains his program called "Taking Your Talents To Main Street."  It has the heart and science of the apprenticeship programs of the past.  The success is in building career capital for the apprentice while moving the company toward even more success.  Charles and Deborah discuss this success that also benefits the future entrepreneur, on this episode of Marketing Momentum w/Charles & Deborah. Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.