Crowdfunding: Kickstarter, Indiegogo, And Ecommerce With Crowdcrux

If you want to do a crowdfunding campaign, you need to be willing to take feedback early on. This works like magic and today’s story proves it! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Ian Esplin and Jacob Sheffield, the team that raised two 6-figure crowdfunding campaigns for a game-changing solar charger.  You’ll get a sneak peek into their pre-launch strategy, including: How they managed to build credibility with the community How long the development phase took them And why they decided not to rely on organic traffic only Hope you enjoy the episode! Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. Resources and Tools Mentioned on the Show Book a coaching call The Kickstarter Launch Formula Audiobook The FREE Kickstarter Email Course  Sego Charger on Indiegogo InDemand Sego Innovations

Crowdfunding is also still the best way for a startup to capitalise on the traction they have managed to build with their community.  And today’s story is no exception.  In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to entrepreneur Marcel Benson about the mindset and strategies that went into raising a 6-figure campaign on Republic! Marcel shares what led him to quit his job and start a brand from scratch, as well as: How he built a product that really stands out  How he sustained the success of the brand over time His top tips for crafting a compelling brand story that will resonate with people We hope you enjoy the episode and that it will inspire you to take a small step towards your goals this week! Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.   Resources and Tools Mentioned on the Show Book a coaching call The Kickstarter Launch Formul

When you do crowdfunding, you can’t speak to every single person individually and answer all of their questions. Today’s guest found a way though. And guess what? They have raised over $5.8 million from 868 investors on equity crowdfunding platform WeFunder! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to David Monson, VP of Marketing for ZenniHome, about the marketing tactics they used to achieve this success. You’ll learn: How they used webinars to level up their marketing game What goes into creating a bestselling pitch deck What they would do better if they could go back in time. It’s a whopper of an episode, we hope you enjoy it! Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. Resources and Tools Mentioned on the Show Book a coaching call Free Equity Crowdfunding Course Equity Crowdfunding Explained ZenniHome on WeFunder ZenniHome

With so many new projects launching on Kickstarter daily, it’s getting harder to break through the noise.  So, in this episode of the Crowdfunding Demystified podcast, Salvador Briggman and the creator of 7 Kickstarter campaigns, Michael Shenkerman, delve into the tried-and-true methods of launching a campaign that truly stands out! You’ll discover how to create project images that wow the audience, as well as:  How to take your Kickstarter idea to Amazon The lessons Michael learned from launching 7 successful Kickstarter campaigns How to incorporate backers’ feedback to make outstanding campaigns … and more! Hope you enjoy the listen! Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.   Resources and Tools Mentioned on the Show Book a coaching call The Kickstarter Launch Formula Audiobook The FREE Kickstarter Email Course  Foldylock Forever on Kickstarter Seatylock

Let’s face it, it's easy to crush an idea, even if it falls into the category of ‘groundbreaking’.  It is much harder to stick to it and bring it to life.  There’s no better proof than today’s story! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the CEO of Spinn, Roderick de Rode, about the ins and outs of a $3.9 equity crowdfunding campaign! They get down to the nitty-gritty of preparing for a community round, including: What percentage of backers you should bring to the campaign  Why having the right partners is key to unlocking different audiences How they built traction  We hope you enjoy the listen! Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. Resources and Tools Mentioned on the Show Book a Coaching Call with Sal Free Equity Crowdfunding Course Equity Crowdfunding Explained Spinn on WeFunder

One perk of doing a crowdfunding campaign is that backers not only purchase your product but also help you improve it. Today’s story about a team that launched a 6-figure campaign from Ukraine is an incredible example of this.  In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the team behind VILNO, Nazar Ozhho and Danylo Ozhho, about the secrets to a $168,978 Kickstarter campaign! You’ll discover how they leveraged customer feedback to improve their product, as well as: How they established trust with their backers The entire process from idea to prototype Their take on the crowdfunding ecosystem in Ukraine And it doesn’t stop there.  Hope you enjoy the episode! Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. Resources and Tools Mentioned on the Show The FREE Crowdfunding PR Course  The Kickstarter Launch Formula Audiobook VILNO FootRester on

Market readiness is what makes or breaks a crowdfunding campaign.  Today’s story proves it! We are lucky to speak to a creator who raised $204,499 from 78 backers for the world’s first fully flexible red light therapy panel! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to John Graham who raised $204,499 for the world’s first fully flexible red light therapy panel, LUMAFLEX. They get down to the nitty-gritty of launching a successful new product, including: How to ensure your product is market-ready How to create a buzz around it and keep the momentum How much time it takes from idea to launch Hope you enjoy the listen, learn tons of new information from it and put it into practice! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. Resources and Tools Mentioned on the Show The FREE Crowdfunding PR Course  The Kicks

One question that I get from students time and again, is: How do I set a good product price point while not selling myself short? If that’s something you’ve been struggling with yourself, you’re gonna learn lots from today’s story! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Sean Luangrath about the pricing strategy, marketing and mindset that went into a $451,968 campaign on StartEngine. Having worked for Fortune 100 companies like Apple and Cisco, Sean shares some of the lessons he learned along the way as well as: How they managed to connect with customers on StartEngine The two things that really helped them with the equity crowdfunding campaign What they discovered about setting a price point for a crowdfunding campaign Hope you enjoy the podcast episode, and make sure to take some notes! Book a Coaching Call with Sal Sponsor:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shippin

When it comes to crowdfunding, there’s one thing we can all agree on:  If you’re starting a brand from scratch, doing a crowdfunding campaign is going to be hugely validating. Today’s story is an incredible example of that! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and the co-creator or Chorda, Adam McHeffey, give you a step-by-step guide on preparing for a successful first week, including: How they get unusually high customer engagement  Their secret to keeping the momentum after day 1 How to generate hype with the press and social media …and much more! Hope you enjoy the episode! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

When the lows are low and, for whatever reason, you run out of funding, how do you make it through? Today’s guest has been through it all. Their first Indiegogo campaign didn’t go as planned and at some point, they were left with only $200 in their bank account. And yet, they persevered and have just raised  $2,229,648 on StartEngine for their life-changing product, a bionic hand by PSYONIC. In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and entrepreneur Dr. Aadeel Akhtar dive into all the factors that contributed to a $2.2 million equity crowdfunding campaign.  Here’s some of the things you’ll discover: What they did differently the second time around How to showcase the functionality of your products in creative new ways How to make your content go viral on social media and even on places like WhatsApp Hope you find the story as fun, enlightening, and inspirational as we did! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfi

The crowdfunding landscape is changing by the day, and so are the tactics needed to navigate it. So, what are the strategies that work today? In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Stan Deng about the tactics that went into a recent $1.8 million Kickstarter campaign! They talk you through some of the steps you need to take to set yourself up for success like: How to get your product recommended by professionals in your niche Finding the right partners for your campaign What to expect in the first months after the campaign launch We hope that you take some good lessons and a fresh dose of inspiration out of today’s podcast episode.  Also, please join our crowdfunding community on KickstarterForum.org or our lively Facebook group to share and discuss all things related to crowdfunding! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping a

Even if you come up with a game-changing product idea, chances are it's a good fit for every single person out there. And that’s perfectly alright! So how can you leverage crowdfunding to reach that sweet spot of product-market fit? In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to Titus Chang about the tools they used to launch multiple successful crowdfunding campaigns in several different markets! Titus shares some invaluable tips and advice, including: What secret he learned about fulfilment How their core values shaped the business and set it up for success  What tools they used to bring backers to the campaign Hope you enjoy the episode! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Doing an equity crowdfunding campaign is a more straightforward process than you might think. Don’t take my word for it though, just listen to today’s story! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the CEO of Blackbird Foods, Emanuel Storch, about the step-by-step process to raising a $2 million campaign on WeFunder! You’ll discover: What goes behind the scenes of a Reg D raise How to schedule meetings with potential investors How to find the right investors for your particular niche …and much more! Enjoy the listen! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Showing your community who you are can be just as important as showcasing your product.  Yes, even those awkward first videos can be key to establishing trust with your potential backers.  And today’s story proves it! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator, entrepreneur, and designer Hannan Hakim who invented a new product in the cleaning category called Skadu M1. You’ll hear how he and his team raised $147,010 on Kickstarter for it, including: Their formula for making a winning project video  How to strike the right balance between personal and professional in your updates How to leverage your email newsletters to reach backers  … and more! It’s an incredible episode, hope you enjoy it! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

If you’re planning to launch a Kickstarter, you’ll already know that the first 24 hours of your campaign are critical.  So what are the actual steps you need to take in order to ensure a successful first day? In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Min Jia about the pre-launch strategy that helped her team raise 126,632 on Kickstarter! You’ll hear Min share her two biggest recommendations for a killer launch day, and more information like: The key lessons she learned from designing bestseller products Their strategy for making products stand out from the crowd Tips for launching a campaign in the AI and robotics niche Hope you enjoy today’s dose of inspiration and advice! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

You’ll often hear that crowdfunding is about outperforming your competitors. But, there’s much more to it than that. And today’s story proves it! In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Hong Kong-based crowdfunding expert Hunter Ma about everything that happened behind the scenes of a $139,870 Kickstarter campaign.  You’ll learn: How to create a winning pre-launch campaign plan  Which marketing channel they used the most Why he went to Kickstarter after several successful campaigns on Indiegogo Hope you learn tons from today’s podcast episode! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

If launching a regular crowdfunding campaign allows some room for trial and error, with Reg CF you need to know what to do every step of the way. So, in this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Caroline Strzalka about all that goes into creating a million dollar equity crowdfunding campaign! Caroline shares great insider tips such as: How did they use LinkedIn in a targeted way to reach investors? How did they build a compelling landing page and how often do they update it? What strategic partnerships did they make to make their product really stand out? It’s such a great interview, we hope you enjoy it as much as we did! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

One of the best-kept secrets in the crowdfunding space is the practice of testing. You’ll be surprised how underrated testing is…and the impact it can have on your next crowdfunding campaign! In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Robert Haddad who invested a lot of time and effort into product testing, and guess what? They doubled their funding goal already on the launch day! Robert shares how some incredible tips for new founders like: How the product got media mentions in publications like TIME magazine Why you should consider creating a VIP group for your product idea How we used crowdfunding to connect with early adopters and get his product into people’s hands. Enjoy the listen! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

If you communicate with your community ahead of time, they will help you create an epic crowdfunding campaign.  And today you’ll learn precisely why! In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the founder of GOAT Tools, Michael O'Donnell, about communicating your product idea with your crowdfunding community and smashing your funding goal. Michael shares incredible insight tips such as:  how he involved backers in the product development process from day 1 what are some of the hidden costs when running a campaign and his take on getting the product to the next step after the campaign’s over If you’ve someone who has never created a product before, you’re gonna get a heck of a lot of inspiration from this episode.  Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Alright, I’ll say it: crowdfunding is not what it used to be ten years ago.  So, today we take a deep dive into the crowdfunding strategies that work today and the ones that don’t work anymore. In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the co-founder of Color+Light, Aaron Oppenheimer, about all the tiny steps that went into a mega successful 6-figure Indiegogo campaign! Aaron shares some great insider information such as: In what ways you can build credibility into your campaign Why they decided not to rely on organic backers on the launch day What social media channels they used to reach customers It’s a really honest interview packed with practical tips and advice so prick your ears and make sure to take some notes! Book a Coaching Call with Sal Sponsors:  Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.