Informações:
Sinopse
PharmaVOICE interviews movers and shakers from the life sciences. We'll bring you interviews with executives from pharma and biotech as well as service providers to give you interesting stories from across the life sciences spectrum. It's all part of our mission to deliver a glimpse into the people who are forging the present and future of our industry.
Episódios
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The Benefits and Challenges of Creating Personalized Brand Dialogue Between Physicians and Patients
05/12/2008Date:11/19/2008Length: 00:17:28Size: 8.00MBThought Leaders: Paul LeVine, VP Analytical Services, InfoMedics and Dr. Stanley Wulf, Chief Medical Officer, InfoMedicsIn this episode, Mr. LeVine and Dr. Wulf discuss ways to improve the dialog between physicians and patients using personalized data and communication tools in an effort to increase patient retention and health outcomes.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
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Procuring and Managing Clinical Staffing Resources
05/12/2008Date:11/19/2008Length: 00:15:03Size: 6.89MBThought Leader: Stephen Cottrell, Executive V.P. of Operations and Business Development, inVentiv Clinical SolutionsIn this episode, Mr. Cottrell outlines many of the challenges in procuring and managing clinical staffing resources, and offers advice on how to overcome them.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
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Fresh Approaches to Launch Success
05/12/2008Thought Leader: Robert Harold, Senior Principal, IMSPlay PodcastLink to Related VideocastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
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Ensuring Launch Success: Payer and Prescriber Considerations in
05/12/2008Thought Leader: Sarah Rickwood, Senior Principal, IMSPlay PodcastLink to Related VideocastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
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The Dynamic Market: Why It's the Most Important Area of Focus for Your Brand
05/12/2008Thought Leader: Robert Harold, Senior Principal, IMSPlay PodcastLink to Related VideocastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
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Winning in the Dynamic Market: Novel Approaches
05/12/2008Thought Leader: Lisa Morris, Global APLD Services, IMSPlay PodcastLink to Related VideocastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
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Changing the Game: New Opportunities in the Dynamic Market
05/12/2008Thought Leader: Lisa Morris, Global APLD Services, IMSPlay PodcastLink to Related VideocastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
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A Dual-Degree MSPharm/MBA Online Program Update
05/12/2008Date:10/17/2008Length: 00:07:52Size: 3.60MBProgram Representative: David B. Brushwood, R.Ph., J.D., Professor of Pharmaceutical Outcomes and Policy, University of FloridaIn this episode, Professor Brushwood provides an update on a new online dual-degree program: a Master of Science in Pharmacy degree from the University of Florida and a Master of Business Administration from Stetson University. He discusses the benefits of the dynamic dual-degree, the program structure, the advantages of an online program, and admission requirements. Current registration period ends after November 1, 2008.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
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Fighting Back: Technology Solutions to the Counterfeit Drug Problem
29/09/2008Date: 9/22/2008Length: 00:15:56Size: 7.29MBThought Leader: MaryAnn Hegedus, Business Development Manager, ColorconIn this episode, Ms. Hegedus discusses the implications of the counterfeit drug market, and offers insights on how companies can use authentication technologies to protect their revenue, enable security throughout the entire supply chain at the dosage level, and improve consumer confidence.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
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eClinical Moves into the Mainstream
29/09/2008Date:9/11/2008Length: 00:13:28Size: 6.17MBThought Leader: Stacey Arrambide, VP, Statistics and Data Management, inVentiv Clinical SolutionsIn this episode, Stacey Arrambide shares her insights about the eClinical arena -- how it has evolved and what the benefits are, particularly regarding cost savings.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
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The Pharma-Physician-Patient Connection: Working Together to Improve Treatment Outcomes
29/09/2008Date: 9/8/2008Length: 00:14.49Size: 6.78MBThought Leaders:Dr. Stanley Wulf, Chief Medical Officer, InfoMedicsRay Bullman, Executive VP of NCPIE (National Council on Patient Information and Education)In this episode, our thought leaders share insights on improving treatment outcomes through patient adherence programs, including best practices and a look into the future of adherence programs.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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The Future of Pharma CRM
12/09/2008Date: 4/22/2008Length: 00:15:43Size: 7.19MBThought Leader: Matt Wallach, VP Sales and Marketing, Verticals onDemand, Inc.This podcast covers the changing pharmaceutical sales and marketing model and the tools and solutions that are needed to shape the future of salesforces.Play PodcastFree Whitepaper Download: "Getting SaaSy In Pharma: How SaaS CRM Technology Today's Beleaguered Pharmaceutical Companies."Download Related White PaperFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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Silo Busting – New Approaches to Brand Development
12/09/2008Date: 4/2/2008Length: 00:09:13Size: 4.21MBEvent Representative: Camille DeSantis, BS, MT (ASCP), Copresident & Managing Partner, Brand Strategy & Client Services, Guard Dog Brand Development LLCThis Podcast covers how brand development agencies and life-sciences companies can partner to achieve optimal results, including breaking down the silos between disciplines. We also cover market research and brand identity ROI, and how to handle soft measurables. And, finally, Ms. DeSantis provides three best practices that can be employed to improve brand value through communications.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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Enhancing Global Market Access Strategies with Named Patient Programs
12/09/2008Date: 4/23/2008Length: 00:12:14Size: 5.60MBThought Leaders: John Lagus, VP of Business and Corporate Development, IDISThis final installment in a three-part series covers how named patient programs can be used for market development, assist with regulatory challenges, address reimbursement issues, and develop key opinion leaders, and more.Play PodcastFree Whitepaper Download: "Enhancing Global Market Access Strategies with Named Patient Programs"Download RelatedWhite PaperFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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Late-Phase Research Success: Leveraging Secondary Data
12/09/2008Date: 4/28/2008Length: 00:16:02Size: 7.34MBThought Leader: Cyndi Verst, Pharm.D., M.S., Senior VP, Global Late Phase, i3 InnovusThis Podcast covers the benefits of blending scientific and commercial objectives in late-phase research — saving time and money — the use of specialized data assets, the challenges of leveraging secondary data assets, and what is in store for late-phase research in the near future.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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Making it Stick – How Can Patient Education Really Make a Difference
12/09/2008Date: 4/30/2008Length: 00:11:50Size: 5.42MBThought Leaders: Dr. Stanley Wulf, Chief Medical Officer, InfoMedics, and Ray Bullman, Executive VP of NCPIE (National Council on Patient Information and Education)This Podcast covers several key issues related to patient education and patient adherence, including who the key players are, what they can do to improve patient education, and what the pharmaceutical companies can do to raise the effectiveness of patient education.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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Precommercial Marketing and Planning: Securing Future Success through Meaningful Differentiation
12/09/2008Date: 4/30/2008Length: 00:10:58Size: 5.02MBThought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing LLCThis Podcast covers several issues related to starting the marketing sequence earlier in the development cycle, including the differences between precommercial marketing and traditional product marketing, who the stakeholders are, what the necessary activities are, and some best practices for these activities.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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Counter-Launch Planning: Pre-empting and Protecting Against Competitive Product Launches
12/09/2008Date: 5/6/2008Length: 00:10:33Size: 4.83MBThought Leader: Stan Bernard, M.D., MBA, President, Bernard Associates LLCDr. Bernard discusses the underutilized concept of Counter Launch Planning (CLP) for protecting an established brand, including what it is, why it's important, who participates in the process, how it differs from traditional marketing and war games, and finally, important execution considerations.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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Redefining the CRO
12/09/2008Date: 5/7/2008Length: 00:13:29Size: 6.17MBThought Leader: Bob Burford Ph.D., Managing Director, Aptuit ConsultingIn this episode, we discuss the relationship between drug developers and CROs, including current market conditions, the changing needs of drug developers, how to choose an outsourcing provider, expectations of a CRO, and the future of this important relationship.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
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Making Pharmacovigilance Work: Key steps for implementing a proactive, business-critical safety model
12/09/2008Date: 6/5/2008Length: 00:06:39Size: 3.04MBThought Leader: Uwe Maennl, M.D., Ph.D., VP and Worldwide Head of Pharmacovigilance, PAREXEL International and Gadi Saarony, Corporate VP and Worldwide Head, PAREXEL ConsultingIn this episode, Dr. Maennl and Mr. Saarony discuss a new safety model for pharmacovigilance, including risk management, key stakeholders, and performance benchmarks to this new approach.Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.