All The Social Ladies With Carrie Kerpen

With over 1 billion searches a year informing how over 300,000 content creators populate its stock library, Getty is often the first touchpoint of many that lead to the visuals you see in the media. Today on #ATSL, we chat with VP of Sales Marketing and Brand Communications Paige McCrensky about what Getty is doing to break biases around how we define beauty—including her work with Dove and Girlgaze on the #ShowUs campaign!

Today, Holly Liss Jammet, founder and CEO of Enlisst, tells us the FIVE things your brand needs to do to be successful on social media⁠—regardless of industry. Hear from the social media OG who has established presences for major brands like Helmut Lang, Theory, The Infatuation, and Gwyneth Paltrow’s lifestyle media venture, goop.

She says there’s no manual for how to parent in today’s digital world—but we’re pretty sure this mom could write one. On today’s “all things moms” episode, we have a powerful conversation with Titania Jordan, CMO and Chief Parent Officer of Bark, about digital citizenship: how the tried and true lessons we teach our kids can be extended to the internet, and how honesty and vulnerability can help parents set the right example.

Who’s hungry?! On today’s food-filled episode, we talk with Sierra Tishgart, co-founder of Great Jones, about the origins of the company, the importance of creating content fueled by community, and how the brand is leveraging partnerships with leaders in the food space—including some of our all-time fav chefs and creators.

YouTube is red, Facebook is blue, We’re addicted to wedding videos, And you’re about to be, too. On today’s episode, we contemplate why people have such a strong appetite for love stories, and Rachel Jo Silver, Founder & CEO of Love Stories TV, gives advice on how vendors, venues, and videographers can work together to improve their social media presences.

How can we use social media for social good? This week, we break down that question with Meena Harris, founder & CEO of the Phenomenal Woman Action Campaign, and discuss why social media is such a powerful tool for spreading knowledge, sharing experiences, and uplifting new voices.

This week, we chat with Holly Curtis, VP Product, Global Creative Director at Keds, about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.

Welcome to season five of All the Social Ladies with your NEW co-hosts, Jenn and Michelle. We’re kicking it off by chatting with Carrie Kerpen, CEO and co-founder of Likeable Media and the founder of this podcast, about what her experience has been like as a small business owner during the COVID-19 pandemic: how she’s learning the importance of the pivot, what it’s like to work from home with a full house, and how brands can provide value during these times of uncertainty.

Today, I’m talking to Sasha Abraham, a Marketing Director at the NFL. You’ll hear how the National Football League is growing its fanbase by creating authentic content that truly resonates with younger audiences, including an amazing collaboration with comedian Keegan-Michael Key.

I want to let you in on a little secret of mine, I'm a purger. While some people hoard, anytime we get a build up of anything around the house, I call Junkluggers. The reason I love Junkluggers so much is that I know they are company that is truly based in mission. I know that my stuff is getting recycled, going to good use, and I know that it will eventually go to a good home and will not be in mine! So of course, I had to interview Kristy Ferguson, who is the Chief Marketing Officer of Junkluggers. Pay close attention to her three moments, they really dig down into any piece of advice I've ever given, and I think she lays it out really nicely. Take a listen.

I'm excited to introduce you to Mindy McKnight, who is the founder and CEO of M-Star Media, Inc. You may know her from CuteGirlsHairStyles.com, which of course launched the Cute Girls Hairstyles YouTube channel over 10 years ago. She is currently ranked one of the Top 25 Women on YouTube with over 5.6 million subscribers, generating 10 million monthly views. Her twin daughters won 2017 Peoples Voice Webby Award. They've also just recently launched a mascara line, a book on viral parenting... Their is just lots to hear here about how they built their incredible business on YouTube. 

I am thrilled to present to you Jessica Robinson, the Vice President of Marketing of Emerging Brands at Heineken U.S.A. She come to this interview with so many great examples and tips for marketers today -- things that are current and run across all the different brands in her portfolio. Get your pen out, because there's a lot of insights you'll want to take down. 

You guys are gonna love my next guest! Molly Hayward, the co-founder at Cora, has entered the menstrual management space -- a space that is very trendy now by the way -- and she has done it so effectively with her company Cora. They have been around three years, they haven't spent a dollar on marketing, and yet they've made a heck of a marketing splash. Take a listen. 

I’m really excited about my next guest because she answers a burning question I’ve had for a long time: Is it GIF or JIF? Sadie Novello, the EVP of Content and Media at GIPHY, is here to answer that question for us now, along with other questions I ask her--all about being a working mom and making it all work. Take a listen.

I am super excited to introduce you to Shelley Wise who is the Vice President of Integrated Marketing at Princess Cruises. You're going to hear a lot about Princess Cruises today, in addition to Shelley's career. You'll hear about their return to TV, you'll hear about their approach to influencer marketing, and you'll hear about their integration of data. Take a listen. 

I am really excited to introduce you to my next guest, Kristin Patrick. I first became acquainted with her when she was the Global Chief Marketing Officer of Global Brand Development at PepsiCo, where she played an integral role in delivering the company's long-term global growth strategies. I became obsessed with what she was doing there as a change maker and I really wanted to get her on the show so she can talk to us about what it takes to be a change maker. Because it's not so easy when you're a woman coming into an industry attempting to make change. A lot of it is not just knowing what to do next, but knowing how to communicate it. Take a listen. 

Hey guys! I had a ton of fun chatting with Nancie Ruder, who is the Founder of Noetic Consultants, and also the author of "Jack and Jill Went Up The Hill: How Senior Marketers Scale the Heights Through Art and Science." I love talking about art and science and marketing because it reminds me a lot of how we optimizing our own social media. We use data, we know what works, but also, it takes just a little bit of art. Take a listen.

Get ready you guys because this powerhouse is full of energy and advice, all about the future of sound  marketing. Take a listen to Aimee Lapic, Chief Marketing Officer at Pandora. She has incredible about bringing new energy to a team, and also, looking toward the future of sound & marketing. Take a listen!

I'm so excited this week to introduce you to Allison Lowrie, who is the Chief Marketing Officer of ANGIE Homeservices. One of the things I find so interesting about home service providers is that, unlike travel or food delivery or car service providers -- all these things that we really research and talk about online -- home services are still relegated to conversations between neighbors, friends, and family. It's interesting to see how they are focused as much on off-line communication as they are on on-line communication. Take a listen. 

This is a very special show, because I get to interview Ruth Ann Harnisch, who is the Founder and President of The Harnisch Foundation. She describes herself as an investor, a donor, a producer, a writer, a performer, and formerly poor-now-rich person working to create social change and help others to find their own paths to fulfillment.