Delivering Marketing Joy Webshow

In this episode of Better Merch… Better Marketing, we cover a range of topics that can help you think differently about how you approach branded merchandise and marketing strategy. We start by talking about the shift from simply putting logos on products to focusing more on messaging and intentional design. From there, we dive into creative merch ideas that stand out and actually connect with your audience. We also explore ways to elevate events—especially golf outings—by creating memorable, engaging experiences instead of just handing out products. And finally, we discuss the importance of timing and how having the right project timeline can make all the difference in execution. If you’re looking for practical ideas and a fresh perspective on merch and marketing, there’s something here for you.

In this week's episode of Delivering #marketingjoy Colleen Joyce joins the show to talk about going from pop culture to legal tech, building a brand in a traditional industry, the importance of data in business growth, and more!

Opportunities don’t always come around often—and when they do, what you do next matters. In this video, I talk about why it’s so important to follow the process, especially when the stakes are high. It’s easy to get emotional, rush decisions, or try to shortcut steps when an opportunity shows up. But over time, I’ve learned that the people who make the most of those moments are the ones who stay disciplined, trust the process, and execute with intention. This isn’t about slowing down for the sake of it—it’s about making sure you don’t waste something valuable by skipping the fundamentals that got you there in the first place. If you’ve got something in front of you right now, this is your reminder to handle it the right way.

Brand activations, time management hacks, and the case for putting your real face on social media — this week's episode of Better Merch...Better Marketing covers a lot of ground. Kirby Hasseman and Jade Crider break down what brand activations and immersions actually are, how to use them in your business, and share practical time management strategies that help you get more done. They also dig into why authenticity and a human presence on social media can be your biggest brand advantage. Plus the 32 oz HydraPeak Insulated Water Bottle is this week's Product of the Week and Kaylee Andrews of Coshocton Regional Medical Center gets a well-deserved shout out in the Joy Report. Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com

In this week's episode of delivering #marketingjoy Daniel Lewis AKA "Human Caffeine" joins the show to discuss the importance of having energy and being engaged, authenticity and high performance, and rebuilding energy and momentum. Watch now!

AI is changing the way marketing works—but getting started can feel overwhelming. In this video, I walk through a beginner’s guide to using AI in marketing, breaking down what it is, why it matters, and how you can start thinking about it in a practical way. This isn’t about complicated tools or technical jargon. It’s about understanding the role AI can play in helping you create content, improve efficiency, and make better marketing decisions. If you’re new to AI or just trying to figure out how it fits into your marketing strategy, this is a great place to start.

Kim Kardashian said if you are not on social media, you are failing. Kirby and Jade's reaction? Of course she's right — now here's what to do about it. This week on Better Merch...Better Marketing, they break down the physical and digital marketing trend you need to know, share tips for creating social media content that actually builds your brand, and unpack why Alex Hormozi's simple answer about always wearing his logo might be the most underrated marketing move out there. Plus, the Scribbler Go Notebook and Whiteboard is this week's Product of the Week. Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com

In this week's episode of Delivering #marketingjoy Christian Boucousis joins the show to discuss lessons he's learned from the cockpit of fighter jets, leadership insights under stress, frameworks for success, and more!

We all have a soundtrack playing in our heads—but not all of them are helping us. In this video, I talk about the idea of “broken soundtracks,” inspired by Jon Acuff, and how the stories we tell ourselves can either hold us back or push us forward. Over time, I’ve realized how easy it is to believe thoughts that aren’t true, helpful, or productive. The challenge isn’t just recognizing those patterns—it’s learning how to replace them with something better. That’s where real progress starts. This conversation is about becoming more aware of that internal dialogue, questioning the assumptions we’ve been carrying, and making intentional changes that lead to better outcomes. If you’ve ever felt stuck, second-guessed yourself, or battled negative thinking, this is a powerful concept worth exploring.

Kirby has feelings about April Fool's Day — and brands that lean into it — and he's not keeping them to himself. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider debate the holiday brands love to misuse, spotlight Ask Echo Golf Bags and Tier Tier as brands doing marketing right, and dig into whether influencers covering up logos is a power move or just plain self-important. Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com

In this week's episode of Delivering #marketingjoy Liz Wimbush joins the show to discuss how sustainability can create a competitive advantage, job responsibilities of a director of sustainability and responsibility, sustainability in promotional products, and more!

Most people don’t have an idea problem—they have an action problem. In this video, I talk about what most people miss when it comes to getting results: taking action consistently and moving faster than you think you should. Over time, I’ve learned that speed is a real advantage. It builds momentum, creates opportunities, and helps you learn faster than waiting for the “perfect” plan ever will. The people who make progress aren’t the ones who know the most—they’re the ones who are willing to move, adjust, and keep going. This isn’t about being reckless. It’s about being intentional, decisive, and understanding that action is what turns ideas into results. If you’ve been stuck thinking, planning, or waiting… this is your reminder to start moving.

In this episode of Better Merch…Better Marketing, Jade and Kirby cover a mix of marketing lessons and real-life moments. They break down a recent Cheez-It PR and merch miss and what brands can learn from it, share insights from planning their Q2 goals after reviewing Q1, and celebrate Jade’s exciting pregnancy announcement. It’s a conversation about wins, misses, and milestones—and what it all means for growing your brand and your business. Also, sign up for our new 5 Day Business Bootcamp at Bootcamp.HassemanMarketing.com

In this week's episode of Delivering #marketingjoy Joshua Gould joins the show to discuss how he managed to scale from $6 million to $100 million, understanding revenue, healthy growth VS illusory growth, and balancing structure with entrepreneurship. Listen now!

Running a 5K might seem simple on the surface—but there’s a lot it can teach us about how we set and pursue goals. In this video, I share what a 5K reveals about preparation, pacing, mindset, and what it really takes to follow through on something you commit to. The lessons go far beyond running—they apply to business, personal growth, and any goal you’re working toward. This isn’t about running faster. It’s about thinking differently about how you approach the process, how you handle discomfort, and how you stay consistent when things get tough. If you’re working toward a goal right now, there’s a lot you can take from this one.

In this episode of Better Merch…Better Marketing, Jade and Kirby dive into a fun and thought-provoking conversation about why banning branded merch is simply bad marketing. They kick things off with McDonald’s selling scented candles inspired by their food and break down why unexpected merch like this actually works. Kirby also shares insights from his recent trip to South Carolina and Georgia, where he spent time speaking and connecting with Jade and John. The conversation then turns to a growing trend of organizations banning branded merchandise and why that approach misses the bigger picture. When done right, merch creates connection, builds culture, and keeps your brand top of mind. Before you go, make sure to grab your spot in our FREE 5 Day Business Bootcamp: https://bootcamp.hassemanmarketing.com/

In this week's episode of Delivering #marketingjoy repeat guest Danny Rosin joins the show to discuss the future of PPAI, which of PPAI's 3 pillars he's most excited for, personal priorities for his term on the board, and more!

Selling isn’t just about closing deals—it’s about understanding the process that leads to them. In this video, we break down three key phases of selling and how each stage plays a critical role in building relationships, creating value, and driving results. Whether you’re new to sales or looking to refine your approach, this conversation is designed to help you think more intentionally about how you connect with prospects and move opportunities forward. If you want to become more effective in sales, it starts with understanding the process.

In this episode of Better Merch…Better Marketing, Jade and Kirby break down why YouTube has become the world’s largest media platform and what that means for your business. They also discuss Jade’s recognition on the PPAI Online 18 and the lessons marketers can take from it, plus a critical reminder to stop selling features and start selling outcomes. If you want to capture attention and drive real results, this episode gives you a practical framework to think differently about your marketing. Also...if you want to get Kirby's book TARGET For Talent, you can get that free here: https://hassemanmarketing.com/target-for-talent/

In this week's episode of Delivering #marketingjoy Christine Blosdale joins the show to talk about feeling like an expert authority, why so many personal brands fail, how to prioritize your next 90 days, and more. listen now!