Elevate! Pr And Marketing Tips

The average small business was an unlikely target for hackers. However, increasing financial resources and growing brand awareness is drawing hackers today. PR expert Mike Perini reviews a number of tips from INC. Magazine (Dec-Jan 2014) on what a business owner can do about the growing threat of hackers.www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.comA PR and Marketing Firm with "Attitude at Altitude"

In sports, if one is smart, warming up is the right course of action. A lot of stretching, strides, jumping up and down. Adding pushups and sit ups keeps the routine fresh. All this physical activity with the goal of reducing injury during aerobic activity. Makes sense, right?Warming up is also critical when beginning public relations activities. One should start small and work up to a level where the unity of effort really brings a return on investment.This podcast provides listeners with severl quick PR and marketing activities.www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.comA PR and Marketing Firm with "Attitude at Altitude"

If you are going to advertise (and, really you should when and where it makes sense) then advertising on radio can provide some great results. Based on data from the Radio Advertising Bureau Mike informs us, in part two, about some of the benefits. We suggest you listen to this podcast to find out more about the benefits of radio advertising.www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.comA PR and Marketing Firm with "Attitude at Altitude"

If you are going to advertise (and, really you should when and where it makes sense) then advertising on radio can provide some great results. Based on data from the Radio Advertising Bureau Mike informs us about some of the benefits. So, listen to this podcast to find out more.www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.comA PR and Marketing Firm with "Attitude at Altitude"

“Life: The Great Challenge” by Royce B. McClure is the world’s largest commercially made jigsaw puzzle. There are 24,000 pieces. Once assembled this impressive, detailed work of art of measures more than 14 feet long and 5ft. wide. The only way that you can see and appreciate this creative picture is by looking at the entire puzzle.The results are much the same for public relations strategies. When public relations programs are dissected into separate components, like pieces of a puzzle, the return on investment is extremely limited.Like a puzzle, a systematic and integrated approach to communication that builds to a goal is much more effective, and in the long term, the right approach. Listen to learn more...www.periniassociates.comcustomerservice@periniassociates.com

Clients may have unrealistic expectations when it comes to the amount of time required today for a product or service to gain traction. This session discusses the reasons and solutions.about Mike:Michael B. Perini is owner, perini & associates. Mike has worked in the public relations and marketing field for more than 30 years. He's an award winning writer and a Public Relations Society of America, Silver Anvil recipient. American Public University (APU) and American Military University (AMU) uses the firm’s PR and marketing materials in several of their marketing courses as examples of real world work. Perini holds an "ABC" accreditation from the International Association of Business Communicators (IABC). for more tips:WWW.PERINIASSOCIATES.COMOR ON FACEBOOKWE ALSO ARE ON TWITTER AND YOUTUBE

I am the parrot as I want to “squawk” in this post about what I think is becoming a lost art in today’s techno world with serious public relations implications.Yes, we have smart phones, radar guns, ATM machines, police scanners, electronic billboards and applications that allow one to program a TV from an iphone (yes, I have done that!) – all assisting with quick communications! But, as great as these devices are (Comment if you think otherwise) to our community, what is the long-standing impact on business community relations?ABOUT MIKEMichael B. Perini is owner, perini & associates. Mike has worked in the public relations and marketing field for more than 30 years. He's an award winning writer and a Public Relations Society of America, Silver Anvil recipient. American Public University (APU) and American Military University (AMU) uses the firm’s PR and marketing materials in several of their marketing courses as examples of real world work. Perini holds an "ABC" accreditation from the International

With the invention of the digital camera and smartphones with cameras built in a new era of photography is upon us.The number of photos that you and I take in a year has gone through the roof. In fact, in a recent presentation by Yahoo, it was claimed that as many as 880 BILLION photos will be taken in 2014.

Corporations, businesses and nonprofits spend lots of resources — sometimes into the millions — researching and identifying a name. While others simply hold a contest with the “best” entry being picked. Which method is best?So, my question to you is, will changing a name work?

Why having a professional consultant makes sense in today's crazy world. Perini & Associates is a full-service public relations and marketing firm located in Colorado

This is the initial podcast for perini & associates -- a full-service public relations and marketing firm headquartered in Colorado