Linkedinformed Podcast. The Linkedin Show

Welcome to this weeks dose of all things LinkedIn. I've struggled through the heatwave that has hit the UK this week to bring you this episode, I hope you appreciate it! Having missed last week, I have a number of things to cover but no one topic that dominates this edition, hence why I’m calling it a catch-up!

Welcome to a special edition of LinkedInformed where I debate with Michelle J Raymond the merits or otherwise of LinkedIn company pages. Michelle is a big fan of Pages and has built her business by helping her clients to successfully win business through their company pages, I say that her clients would be far more successful if they focus the vast majority of their time on developing their personal content, engagement, and relationships…you can make up your own mind as to who won the argument!

LinkedIn content has changed almost beyond recognition from where it was 10 years ago, even perhaps 5 years ago. We now see pictures and videos of pets, people talking openly about their emotions, and posts designed purely to entertain us so the question I want to ask in this episode is this; Have we gone too far and where is the line of appropriateness?

This week I chat with Kim Arnold, the author of the brilliant new book 'Email Attraction' about how to write better direct messages and InMails.Plus a couple of news items and a brilliant post of the week.

In this episode, I share my views on why taking a more diverse approach to LinkedIn and how it can help us be more successful. I also tackle the tricky issue of profile pronouns!

This week I chat with Greete Eluri from Denmark about how she not only managed to get a new job but also changed careers through the visibility she gained from actively engaging on LinkedIn.

Have you made your cover story video yet? Don’t tell me you haven’t got the feature yet…so what? You can still make your video in preparation for getting it soon. This week I’m going to give you my tips on how to put together a great cover story video with the help of some great examples.

I asked listeners if they would be prepared to have me critically appraise their LinkedIn posts...Funnily enough, I didn't get many volunteers but all credit to Patrick Twitchett for being brave enough to give it a go. In this episode, I take a look at four recent posts, two that did well and two that somewhat bombed!

This week I chat with Craig Brookes who runs a home improvement business in Sheffield, England. Craig has had a huge impact on LinkedIn by being genuine, authentic, and straight-talking.

Need to launch a book or promote an event on LinkedIn? A great way to do this successfully is to collaborate with influencers. This week I chat with Gordon Glenister about his new book "Influencer Marketing Strategy'.

Michael Frackowiak faced a very uncertain future for his tailor-made suit business when the Pandemic hit last year...then he found LinkedIn! Now his business is thriving!  Tune in to hear Michaels amazing story.

This week I chat with Kelsi Cory, A Recruiter who recently found herself banned by LinkedIn.Kelsi was just doing her job - no automation or spam! A warning to us all!

This week I focus on one of the best new features LinkedIn have announced in recent times. Video 'Cover Story' profile introductions.

Can you generate leads and new business successfully without a sales navigator account?

Native LinkedIn video posts have been around for some time but I still find it a challenge to get my clients to post them. With that in mind, I have decided to create a step-by-step guide for starting out with LinkedIn video. 04.30 - LinkedIn news 25.35 - Video posts 01.02.50 - Post of the week

Welcome to your latest dose of LinkedIn news, tips, and discussion. Thus weeks I’m returning to the subject of Followers, in many respects, these people are the key to our success on LinkedIn so I want to look more deeply into how we attract more of them.

Welcome to this weeks LinkedInformed which is primarily going to be a continuation of last weeks chat with Andreas. I would recommend consuming that before continuing as it will provide you with more context for what is about to follow

A special episode this week as I chat with Andreas Jonsson, the CEO of the LinkedIn analytics company Shield. Sit back and enjoy listening as we get into all sorts of details about the LinkedIn algorithms, what types of posts engage, and plenty more.

We know LinkedIn groups aren't what they should be and that LinkedIn have left the functionality woefully short of Facebook groups but that doesn't mean that we can't make them work for us. It's time start taking responsibility ourselves and stop waiting for LinkedIn to pull their socks up. Dylan Jones is doing just that!

Welcome to another LinkedInformed. This week I want to focus on how we communicate on LinkedIn. There are lots of ways to communicate with others on LinkedIn and I will cover them all but the overriding principle of effective communication is that it needs to be a two-way process.