Better Than Success Podcast

In episode 23 of the Better Than Success Podcast, your host Nikki Purvy talks about how to tell if your business is a multimillion dollar business in the making.  Is it scalable? We talk about the 1 simple trivial thing that will determine how scalable your business is.  We also give you specific steps to improve this single thing. We move into exploring why your "why" or your motivation will determine if your business is scalable or not.  Specific answers to the question "what is your why" will determine if your business is scalable or not.  We go through these answers and you can rate your response. We then move into operating leverage. What is operating leverage and how it fits into the equation of scaling your business? Nikki gives an example of what operating leverage is so that anyone can understand it.  We also talk about scaling your processes using checklists.  Learn what "Qualitative variable products or services" vs "Homogenous products or services" are.  What type of product or service do you have

In episode #22 of the Better Than Success Podcast, your host Nikki Purvy talks with photographer Jasen Hudson about how to get into the 'Scale' Mindset.  Jasen is a professional photographer who has worked with top clients such as Ralph Lauren, Bloomingdales, Live Nation, TD Bank, iHeart Radio, TNT, Red Bull, Anthropology, and The Discovery Channel.  He has also photographed top stars such as Nicki Minaj, Justin Beiber, and Jill Scott to name a few. Jasen has successfully scaled his photography business where he doesn't have to always physically work to make money. His for-hire studio, talents, and systems have allowed him to grow his business to a point where he is scaled for success. Listen now and learn what amazing tip Jasen offered our host that left her speechless. Learn More about Jasen Hudson at http://www.jasenhudson.com/  and http://www.10two5.com/

In episode 21 of the Better Than Success Podcast, host Nikki Purvy talks "Why you need to understand the importance of scaling your business: Success Code Minicourse Overview" A lot of entrepreneurs come to us for business advice or digital media help and I find that a very common theme that small business owners and new entrepreneurs struggle with is They don’t have a complete vision for their business... They don’t focus on the right aspects of the business that will lead them to success... They think too small Scale - In financial markets, scalability refers to financial institutions' ability to handle increased demands; in the corporate environment, a scalable company is one that can maintain or improve profit margins while sales volume increases.  Always Start with the end in mind. Over the next couple of months, I’m going to put you through a mini course called Success Code that will help will help you. It will feature a closed Facebook group and downloads. Who this MiniCourse is for... New entrepren

In episode #20 of the Better Than Success Podcast, your host Nikki Purvy talks about the best money principles that will help your business. Understanding these financial principles will determine if your business succeeds or fails.  These values represent 50% of the factors that determine the success of you and your business. In this episode, we cover things such as profit margin, ROI, proper banking, cost of goods sold, budgeting, business, credit, and the priority of your personal salary.  We break each term down so that anyone can understand them.  You don't need to be a financial professional to comprehend the content here but you do need to understand the importance of the content to succeed. Visit betterthansuccess.com/19 to get the full show notes. 

In this episode of the Better Than Success Podcast, we sit down with Lidyr Creative's and Better Than Success' VP of Business Development Kiarra Solomon to talk email marketing techniques. With extensive experience in non-profit and government planning and funding, Kiarra helps Lidyr clients identify and obtain access to streams of capital, resources, and relationships necessary for successful business growth. Some of the topics we cover include. Email Marketing Mindset "From Name" A/b Split Testing Subject Lines Image Usage Body Copy Call To Cation Rules

In this episode of the Better Than Success Podcast, Nikki Purvy talks about quick tips for copywriting for social media CTAs, ads, landing pages and email marketing.  We talk about the most persuasive word in the English language and how to use it. Learn the formula for writing effective sales copy that convert.  Get the foundational mindset that every business owner needs to write ads the get people to buy.  Listen now and become a better salesperson. 

In this episode of the Better Than Success Podcast, Nikki Purvy talks about Why a Strong Email List Is the 2nd Most Valuable Form of Capital in Your Business. We will discuss why email marketing is essential for your business what tools you will need to grow your list what tools you will need to manage your list 2 simple email marketing strategies to help jump start your email marketing campaign The 2 main tools your will need are Aweber and Leadpages... sign up for aweber at betterthansuccess.com/aweber sign up for Leadpages at betterthansuccess.com/leadpages Check out our show notes at betterthansuccess.com/17

Nina Keyes is the Founder and CEO of The Philly Cheesesteak Tour. The Philly Cheesesteak Tour is a sightseeing food tour that highlights Philly Culture, Philly History and most importantly, the world famous Philly Cheesesteak. Nina is a full-time teacher and mother by day and tourism and hospitality specialist by night.   In this episode of the Better Than Success Podcast, Nina Keyes shares how she successfully launched a sightseeing food tour while excelling at her 9-5 and being a full-time single mother.  She shares what research she did to launch a large-scale business and what it took to get the business off the ground.  She also settles the long time debate over who has the best cheesesteak in Philly.  She shares her secret to success and she also gives tips on being a good mother while following her dreams. We talk what "job security" really means and how it affects all entrepreneurs and employees. Nina explains what experience prepared her for running her first startup.  Listen now to learn how a singl

In episode #15 of the Better Than Success Podcast your host, Nikki Purvy talks with a Branding Specialist.  Our Guest is an "Expert Professional Unemployee".  He specializes in digital branding and creative development for lifestyle, fashion, food, and entertainment.  He's had a successful career in nightlife as well as business consultancy. Justin is currently the creative director for TAA PR who works with clients such as Neiman Marcus, Shake Shack, Ritz-Carlton, Cirque Du Soleil, and STK to name a few. He works directly with BET Special Events Team, developing content for Black Girls Rock, BET Experience, BET Honors, and Leading Women Defined.  He explains how branding can determine in a business is successful or a failure.  He talks about one element that can ensure your success.  Listen to this episode to learn how the pros brand.

In this episode of the Better Than Success, your host Nikki Purvy talks with Forrsmith Logistics founder Darnell Smith about why every new business owner and new entrepreneur should focus on running one new business at a time.  There is a free download with this episode at betterthansuccess.com/whatsmybusiness Darnell Smith is the Founder and President of Forrsmith Logistics. Forrmsith Logistics is a northeast corridor asset based logistics provider specializing in refrigerated, dryvan, and intermodal logistics. They haul for large and small businesses such as Poland Spring and Nestle Water, Target, Maersk, Penske logistics, and A. Duie Pyle to name a few. In you live in NE then chances are they’ve shipped fruit, produce, and Shrimp to your local supermarket and grocery store. Last year Forrsmith generated $5 million in revenue. The discussion around this episode was based on the response that we got from an article written on the website titled "3 Reasons Why Every New Entrepreneur Should Focus on Running ON

On this episode of the Better Than Success Podcast we Interview radio and television personality, Quincy Harris. Quincy Harris is a force to be reckoned with and has been in the entertainment business for over 15 years. His quick wit and honesty has made him a fan favorite in the radio industry. However, now you can catch Quincy on Philadelphia’s Fox 29 News as an entrainment correspondent bringing you the latest in national headlines, lifestyle trends, and community involvement. In this episode, we will learn how Quincy Harris’ mindset of resiliance got him to where he is today. Since he was a child he always knew that he wanted to be on television and he knew he would do anything to get there. While attending Temple University in 1997, he came up with a plan to sneak into Powerhouse, an annual concert produced by Philadelphia’s Power 99 radio station, where he met radio personality Colby Colb. Quincy knew that getting on the radio would ultimately lead to him being on television. Sneaking into Powerhouse an

In this episode of the Better Than Success Podcast, your host Nikki Purvy talks with personal and professional development life coach Lucinda Cross. Lucinda Cross is a best-selling author, Award winning and internationally known speaker, spokesperson and energetic teacher of personal and professional development. In 2006, she started the brand Activate Your Life Today! and is the President of Activate WorldWide Inc. a leadership services firm that specializes in the delivery of personal and professional development enrichment programs. She has been featured a guest on shows from The Today Show to Dr. Oz and seen in publications such as Essence Magazine and Ebony Magazine. In our interview with Lucinda Cross she drops some amazing jewels on how to Activate Your Life Now and how she helps amazing entrepreneurs such as yourself get started. She gets down to the nitty-gritty on how procrastination can be your ultimate downfall unless you learn how to master your mindset, so that your not just allowing life to hap

In this episode of the Better Than Success Podcast, host Nikki Purvy talks with fashion mogul Tiffany Williams. Tiffany Williams is the creator and owner of the luxury streetwear brand Bellargo Piarge which means “fashion is life”. In March 2004 beginning with just a t-shirt line Bellargo Piarge was launched in Philadelphia , Pa from the trunk of her vehicle. Today, Bellargo Piarge has taken over the fashion & entertainment industry. Spotted on influencers from Meek Mill, Karen Civil to Nicki Minaj, just to name a few; as well as placed in the motion picture “Brotherly Love” and various indie films and music videos. Tiffany Williams has overseen every aspect of her business. She has hosted countless pop up eventsat her boutique, spoke on numerous panels and gives back to the community. And now she has her very own “Bellargo University” which allows her to educate individuals about owning or starting a business. In our interview, Tiffany tells the story of how she taught herself the ins and outs of the fas

In this episode of the Better Than Succes Podcast, Your host Nikki Purvy talks with successful entrepreneur Isaiah Nathaniel about how he runs two successful businesses simultaneously.  Isaiah reveals his time management strategy and talks about how to focus.  According to Isaiah, both focusing and prioritizing are essential for success. Listen now to learn the secrets to becoming a great leader according to Isaiah. Isaiah Nathaniel is a successful entrepreneur, film producer and director who is the owner and CEO of Calcom Technologies a premier Informational Technology company based out of Philadelphia, Pa. He is also the owner of MadOptics Productions, a film production company that focuses on films, sports, and photography. Recently noted Isaiah received national press as the executive producer, writer, and director of 16th and Philly, a documentary film released February 2014.

In this episode of the Better Than Success Podcast, your host Nikki Purvy interviews attorney Sam Anyan.  Samuel A. Anyan, Jr. represents clients injured due to slip and fall accidents, construction site accidents, medical malpractice, defective products, police brutality, and car accidents. Mr. Anyan is known for his superior preparation and courtroom skills, obtaining stellar results for his clients. Mr. Anyan has been featured on MSNBC as well as a number of nationally circulated publications. He was also named ‘A Lawyer on the Fast Track 2011’ by the Legal Intelligencer publication, an honor bestowed to Pennsylvania’s Top Lawyers under 40 each year. Mr. Anyan strives to give his clients the compassionate, caring, personal service and attention they deserve. In 2005, Mr. Anyan received his Juris Doctorate from Howard University School of Law. Mr. Anyan earned his LL.M. degree in trial advocacy from Temple University School of Law in 2008, graduating with honors. In this interview we discuss how to turn fai

When new businesses get a new website a lot of times they want a blog page. When clients come to us and they want a blog on their new website, deep down in side I want to say “Are you going to really blog? Do you understand the commitment? Do you even know why you want a blog? And as much as you want to believe they will, no one will come to your blog at first? And are you ok with that? If not I can give you another really cool page.” Lol... I want you all to know that a blog is really important and every business needs one but if you are not going to commit or have someone in your business designated to commit, then I don’t want you to do it, because no blog is better than a poorly managed blog, but a well-managed blog is the best of the best! And I’m going to give you the ins and outs of a well managed blog. Blog vs blog post Blog – Entire web log Blog Post – One entry in a web log How a blog will help your biz Inside of 9 months A blog will help close you sales a little faster for large ticket items or ser

In the episode of the 'Better Than Success Podcast", Nikki Purvy talks about the Three Things Every Entrepreneur Needs to Understand about Money.  She uses her experience with working with hundreds of small businesses and startups to hone in on the three most invaluable lessons that most new businesses need to grasp to help their business flourish. The lessons as recorded in this podcast episode are as follows: 1) Money is a tool Nothing more. Nothing less. Money is not real. It has no real value. Its a tool. Its not a thing to love because its not lovable. Its not a thing to praise, its not even a thing to rap about in songs. Once you understand that its a tool just like a wrench or a hammer then you will make better money decisions for your business  Here are some uses for this tool. Use it to make time and freedom Use it to buy cash flows (and wealth) 2) Know the Difference between speculating and investing In Benjamin Gram’s book “intelligent investor”, the author differentiates the difference between s

In this episode of the Better Than Success Podcast, your host Nikki Purvy reveals step-by-step her time management technique that allows her to complete more in a day than others complete in a week.  We all know that time management is key to success and business development. This 9-step process is easy to follow and start with laying a solid foundation that starts with mindset.  There is also a free download that will help listeners to adopt this technique.   Last week on episode 4 of the “Better than Success” Podcast we talked about the 3 Phases of work/life balance for new entrepreneurs. We talked about the ‘Tantrum Phase’, ‘The Superman Phase’ and the ‘Work Smarter not Harder Phase’. In the ‘Work Smarter not Harder Phase’, we learn that time is the most valuable resource. This is why it is important for us to learn to maximix our time if we must work smarter Here I will lay out my 9 step process to maximize my time and get 75% more done in a day. Steps 1-3 are foundational and very important. Step 1. Deve

In this episode, Nikki Purvy talks about the three phases that all new entrepreneurs go through.  Learn what the Tantrum Phase, Superman Phase, and the 'Work Smarter not Harder' Phase are.  Learn how long each phase lasts and most importantly learn how you can get to the next phase. 

In episode 3 of the Better Than Success Podcast, your host Nikki Purvy talks the top 3 books that will help you jump start or get your business out of a rut. She digs deep in each of these books, reveals the major theories within the pages and explains how each of the ideas can help you with your business. We learn what "trust" really means and why you need it, seven principles to attain spiritual, mental and physical freedom, and what single key skill the current generation lacks that holds them back from success.