Legal Marketing Launch With Bentley Tolk

Informações:

Sinopse

Legal Marketing Launch is for lawyers and attorneys (whether at the beginning, intermediate or expert level) who want to launch their law firm marketing and client development to a higher level. It provides strategies, tools, inspiration and motivation that can be listened to during your daily commute, workout or unwind time.

Episódios

  • 130: How to Transition from Associate to Productive Partner - Andrew Sommer

    17/06/2016 Duração: 29min

    Andrew Sommer is a partner in Winston & Strawn’s Washington, D.C. office. In addition to having first-chair trial experience, Mr. Sommer has almost fifteen years of experience with intellectual property matters, with a specific focus on patent litigation in a broad array of forums including district courts, the International Trade Commission (ITC), the Federal Circuit, and in trials before the Patent Trial and Appeal Board (PTAB). Mr. Sommer has handled all phases of patent litigation, from the filing of a complaint through appeal. He has served as lead trial counsel in federal court litigation, has argued dispositive motions, and argued Markman hearings in both district court and the ITC. He is also a recognized authority and strategist when it comes to counseling clients on the interplay between litigation and trial proceedings before the PTAB. He has been involved in more than three dozen PTAB trials and has represented Patent Owners and Petitioners. He has authored, and regularly updated, two chapters

  • 129: Blogging Success for Lawyers - Travis Crabtree

    16/06/2016 Duração: 32min

    Travis Crabtree brings a unique perspective to his litigation, technology, media and marketing practice. Travis graduated from the University of Missouri School of Journalism and spent several years in television news before embarking on a law career. Travis explores the emerging legal issues and trends for the internet, marketing, technology, intellectual property and online media on his blog, eMediaLaw.com. His technology practice focuses on media communications, online defamation, privacy, domain name disputes, policy and governmental compliance, software licensing and audits, copyrights and trademarks, and related transactional documents for start-ups and technology companies. In addition, Travis represents plaintiffs and defendants in complex business matters including cases involving defamation, open records issues, antitrust, RICO, the False Claims Act, shareholder derivatives, minority shareholder oppression, corporate officer/director fiduciary cases, partnership disputes, trade secrets, the DTPA, em

  • 128: Lessons from Leaving Big Law - Alexandra Devendra

    13/06/2016 Duração: 30min

    Alexandra Devendra is a freelance attorney and legal design consultant based in San Francisco. She uses visual communication design to help other attorneys communicate the law more effectively. Alix also works with legal tech startups, who view her as a strategic partner due to her wide range of skills. She has spoken internationally about visualization of the law and she frequently facilitates design-thinking workshops for lawyers. Before launching her consulting business, Alix practiced law at Nixon Peabody LLP, where she focused on employment litigation and social media law.  

  • 127: Transitioning from the Government to Private Practice - Rachel Levy

    10/06/2016 Duração: 28min

    Rachel Leiser Levy is principal at Groom Law Group, Chartered, where she advises clients on a wide range of federal tax issues affecting health and welfare plans and retirement plans. Ms. Levy specializes in all tax aspects of the Affordable Care Act, including the “Cadillac Tax”, employer shared responsibility, the new tax reporting requirements of the Internal Revenue Code sections 6055 and 6056, and premium tax credits and cost-sharing reductions. Ms. Levy also works with cafeteria plans, tax nondiscrimination rules and VEBAs. Ms. Levy’s expertise extends to retirement plans, where she advises clients on executive compensation, qualified plans and pension plan funding issues. Ms. Levy provides advice to employers, service providers and trade associations on legislative and regulatory strategy. Immediately prior to joining Groom Law Group Ms. Levy was Associate Benefits Tax Counsel in the Office of Tax Policy at the US Department of the Treasury. As Associate Benefits Tax Counsel, Ms. Levy helped develop ta

  • 126: It's All about the List - Venroy July

    09/06/2016 Duração: 32min

    Venroy July is a senior associate in the corporate practice. His practice includes a wide range of corporate and finance matters, with a particular focus on mergers and acquisitions, public and private equity offerings, debt offerings and general corporate governance. He has worked on private and public company transactions, including mergers, stock and asset purchases and sales, joint ventures, proxy contests, debt and equity offerings, and business restructurings.

  • 125: Turning Former Adversaries into Clients - Stephen Stern

    06/06/2016 Duração: 31min

    Stephen Stern is a partner in Hyatt & Weber's employment and commercial litigation practices. In employment law, Stephen regularly advises businesses on strategic matters and issues that arise on a day-to-day basis. When litigation has been necessary, Stephen has defended employers against claims arising under Title VII, ADEA, ADA, FMLA, SOX, FLSA, NDAA, IRCA, and other similar statutes, and he has defended employers against various tort claims. Stephen also regularly advises companies and represents them in litigation on matters related to the protection of trade secrets and enforcing non-compete/non-solicitation agreements. Stephen also frequently represents businesses in commercial/business disputes involving allegations of fraud, breach of contract, violations of fiduciary duties and other tortious conduct, and violations of various federal and state statutes. Recent examples include defending against a civil RICO claim, allegations of discriminatory lending practices under the Fair Housing Act and Eq

  • 124: Referrals, Webinars, and TV Appearances for Lawyers - Joseph Mandarino

    03/06/2016 Duração: 32min

    Joseph C. Mandarino is a Partner with Smith, Gambrell & Russell, LLP, in Atlanta. Mr. Mandarino's practice focuses on tax and finance. He is well versed in a wide variety of businesses and transactions. Mr. Mandarinos practice also includes representation in tax controversy work. Mr. Mandarino writes and speaks extensively on a wide range of business, tax and finance topics. He has published over 100 articles in journals and in-house newsletters, and has participated in over 150 presentations and seminars. His articles have appeared in the National Law Journal, Mergers & Acquisitions magazine, Tax Notes Today, the Journal of Real Estate Taxation, the Journal of S Corporation Taxation, the Journal of Multistate Taxation, Tax & Finance Newsletter, the Journal of Taxation and Regulation of Financial Institutions, the ABA Probate & Property Journal, and the NYU Institute on Federal Taxation. In addition, he has spoken at meetings and seminars organized by numerous organizations, including the Amer

  • 123: Lessons from Marketing an Estate Planning Practice - Mary Akkerman

    01/06/2016 Duração: 31min

    Mary Akkerman guides clients through the all aspects of fiduciary representation, estate planning, and related administrations, including dynasty trusts, domestic asset protection trusts, estate and trust administration, guardianships and conservatorships, business and tax planning, estate and gift tax planning, tax appeals and related litigation. Mary is skilled at establishing public and private trust companies in South Dakota and also has significant experience working with international advisors, attorneys, and clients with respect to cross-border planning, non-resident alien trust formation, and international tax issues. Along with corporate and individual fiduciaries and family offices, Mary represents business owners, professionals, retirees, and individuals interested in establishing a South Dakota trust. She is experienced in trust and estate litigation, prenuptial agreements, cohabitation agreements, special needs trusts.

  • 122: Twitter Secrets for Lawyers - Nancy Myrland

    18/03/2016 Duração: 34min

    Nancy Myrland is a Marketing, Content, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. Nancy helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached at nancy@myrlandmarketing.com | LinkedIn: www.linkedin.com/in/NancyMyrland | Twitter: www.twitter/com/NancyMyrland | Facebook: www.facebook.com/NancyMyrland | Periscope: www.periscope.tv/NancyMyrland | Blab: www.blab.im/NancyMyrland

  • 121: Guest Blogging and Content Marketing - Brad Frazer

    16/03/2016 Duração: 31min

    Brad Frazer was Deputy General Counsel to several high-tech Internet and computer companies during the dot-com boom and subsequent bust. While in-house, his practice areas included Internet law, technology and software licensing, intellectual property law, computer law and related transactional work and litigation. He is currently a partner at Boise, Idaho-based Hawley Troxell LLP, where he is a member of the firm’s Emerging Business and Venture Capital Practice Group. Brad is a 1985 cum laude graduate of Brigham Young University (Provo) and a 1988 graduate of the University of California, Hastings College of the Law, where he earned a position on the College’s law review. After law school, he received his Masters of Business Administration degree from the University of Utah. He is a frequent author and speaker on Internet-law topics, and Brad’s debut novel The Cure: A Thriller was recently published by NYC-based Diversion Books. The sequel, The Cure: Immortal, is a work-in-progress.  

  • 120: Lessons from Building a Tax Controversy Practice - Julian T. Lee

    14/03/2016 Duração: 28min

    Julian T. Lee is an associate in Rosenberg Martin Greenberg’s nationally-recognized tax controversy department. He joined the firm in 2009, and his practice focuses on representation of individuals and businesses throughout all stages of federal and state tax controversies. Julian is Vice Chair of the National Bar Association (NBA) Tax Section and has frequently spoken on panels about income and employment tax compliance at NBA conferences. He is an active member of the American Bar Association’s Section of Taxation and a member of the Maryland State Bar Association. Julian has served as an instructor in the Military Volunteer Income Tax Assistance (VITA) Program at Fort George G. Meade since 2012, teaching preparers who provide free tax preparation services to military personnel and their families. He also volunteers as a Maryland Volunteer Legal Services Associate Advocate and was recognized as a Maryland Super Lawyers Rising Star for 2014 and 2015. He received a Young Lawyer/Future History Maker award from

  • 119: Internal Legal Marketing, Pricing, and Profitability - Russ Haskin

    11/03/2016 Duração: 31min

    As the Director of Business of Law Consulting at Wilson Legal Solutions, Russ is a trusted advisor to hundreds of law firms across the globe ranging from small boutiques to those within the AmLaw 10. He has over 15 years’ experience in consultative work and research achieving recognition as an expert in profitability, matter management, alternative fee arrangements, and partner compensation. He is a featured presenter, panelist, and moderator addressing these topics at industry events. In addition his research on legal management topics has been published by multiple journals. He has been quoted in the Wall St. Journal, Washington Times, ALM, Law Technology, Corporate Counsel, and other publications. His work has also been cited in several business of law and legal economic books. In his former post as Director of Consulting and Services at LexisNexis’ Redwood Analytics, Russ led a team that consulted with firm leadership on business analysis, process improvement, and LexisNexis tools and methodology. He also

  • 118: Strategic Pricing & Project Management for Law Firms - Peter Secor

    09/03/2016 Duração: 31min

    Peter Lane Secor is the director of strategic pricing and project management with Pepper Hamilton LLP. He concentrates on legal project management with a focus on improving efficiencies through shared management responsibilities, strengthening communication and making value transparent. His expertise includes client/matter profit analysis and providing partners with performance evaluations from a financial perspective.  

  • 117: 20 New Clients from a Legal Podcast - Josh F. Brown

    07/03/2016 Duração: 31min

    Josh F. Brown is a franchise attorney and founder of The Law Office of Josh F. Brown. While based in Indiana, he has built a thriving national practice helping people make smart franchise decisions, identify good franchise systems, work through franchise legal challenges, and grow through the franchise model. He speaks, blogs, writes articles and white papers, and is the proud creator and host of his very own podcast entitled, Franchise Euphoria, a top-rated podcast on iTunes. Josh also has been recognized as a Rising Star in the Indiana legal community and by The Franchise Times on a national level as a Franchise Legal Eagle. Before becoming an attorney, Josh worked in business management, sales, marketing and operations for several businesses including two separate franchise systems. He combines his business background, entrepreneurial skills and legal experience to help entrepreneurs in all aspects of their business growth, with a focus on franchising. Additionally, Josh is the proud Chairman of the Board

  • 116: Lawyer Wellness as the Foundation for Business Development - Jeena Cho

    04/03/2016 Duração: 31min

    Jeena Cho is a partner at JC Law Group PC, a bankruptcy law firm in San Francisco, CA. She practices with her husband, Jeff Curl, working with individuals and small businesses to find the best solutions for their financial troubles. In addition to her law practice, she teaches mindfulness and meditation to lawyers. She regularly speaks and writes about wellness, self-care and mindfulness. She also works with lawyers and law firms on stress management, work-life balance, career transition, increasing productivity and overall wellness. Her second book, The Anxious Lawyer (ABA), is scheduled to be published in early 2016.

  • 115: Business Development Strategy from an Advertising Lawyer - Jeffrey Greenbaum

    02/03/2016 Duração: 30min

    Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, production companies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him “Advertising Lawyer of the Year” in the New York metro area for 2015. Mr. Greenbaum is also recognized as a leading advertising lawyer in Best Lawyers, Chambers USA America’s Leading Lawyers for Business, The Legal 500, and New York Super Lawyers. Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance. He has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. He is also a member of the Board of Advisors of the Brand Activation Association.  

  • 114: The Role of Internal Law Firm Marketing - Jennifer Barry

    29/02/2016 Duração: 31min

    Jennifer Barry is a partner in the San Diego office of Latham & Watkins and a member of the firm's Litigation & Trial Department. She represents clients in all aspects of general commercial litigation with a particular focus on intellectual property, including: Trademark and trade dress infringement litigation, counseling, prosecution and worldwide trademark portfolio management Trademark licensing counseling and litigation False advertising and unfair competition counseling and litigation Copyright counseling and litigation Trade secrets counseling and litigation Defamation and right of publicity counseling and litigation Ms. Barry offers clients extensive expertise in both procedural and substantive law, as she has successfully litigated before numerous federal and state courts as well as the Patent and Trademark Office's Trademark Trial and Appeal Board. Ms. Barry has specialized expertise in internet law and has successfully handled domain name portfolio management and recovery of domain names b

  • 113: A 5-Step System for Rapid Growth - Matthew Pollard

    26/02/2016 Duração: 29min

    Matthew Pollard is the Rapid Growth Guy! As a serial entrepreneur, published author, international speaker, coach and consultant, Matthew Pollard is revolutionizing the world of business. Matthew has been characterized as a true differentiation, niche marketing, and sales systemization powerhouse. He now offers online sales, niche marketing and business seminars through MatthewPollard.guru and real world business coach training through his top ranked podcast, Better Business Coach.

  • 112: A Unique Twitter Success Story - Ian Turvill

    24/02/2016 Duração: 32min

    Ian is the Chief Marketing Officer of Freeborn & Peters LLP, a full-service law firm. Ian oversees the firm's marketing and business development functions, including marketing strategy, marketing communications, digital media, public relations, and client events and outreach. Ian and the marketing team at Freeborn & Peters have been recognized six times by the LMA's Your Honor Awards program, including for their work in business development, brand identity, digital communications, and contributions to the firm's recruiting efforts. Ian is currently the Chair of the LMA Midwest at Chicago City Group, working with several teams responsible for a broad slate of educational and keynote programs, as well as an array of communications initiatives supporting the LMA's local efforts. Ian served previously as the Co-Chair of the LMA's Think Tank, which is charged with helping legal marketing professionals understand and respond to emerging trends and issues within the legal profession, with particular regard t

  • 111: How to Establish an International and Domestic Practice - Daniel Glazer

    22/02/2016 Duração: 32min

    Daniel Glazer co-leads Fried Frank's Tech Group and is resident in the firm’s London and New York offices. Dan focuses on technology transactions, including complex licensing, outsourcing, and services arrangements. He also advises UK, Irish and other non-US companies on US expansion and US fundraising. Dan works closely with investors and governmental agencies, as well as accelerators such as Techstars, Barclays, Seedcamp, Microsoft Ventures, Wayra, MassChallengeUK, Startupbootcamp FinTech, Dassault, CyLon and Ignite. The American Lawyer honored Dan as its 2015 Transatlantic Innovator of the Year. London's Tech City News named Dan a top "Community Connector" and The New York Law Journal selected him as one of its inaugural under-40 "Rising Stars." Chambers USA, Legal 500, and similar publications regularly recognize Dan as a leading transactional lawyer. Dan is a member of Tech London Advocates and was appointed by the Scottish Government to the GlobalScot network of Scottish business advocates. He is also a

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