Mortgage Marketing Radio

We're continuing our discussion on The One Thing and using the book of the same title as our basis for today's topic that I call The Six Lies of Success. In the book; The ONE Thing, there are six beliefs (or lies) in our heads that are reinforced through history, stories, modern media and well meaning friends and family. Often times myths and mistruths are repeated so often the start sounding like the truth. How often do you find yourself saying " I need balance" or being so busy you multitask your way to overwhelm? Do you find yourself feeling like you need to "get a life?" Do you rely on willpower only to find the well of willpower runs dry fairly quickly? If we're going to maximize our potential and be the best version of use we can be, we need to stop the lies. Buying into The ONE Thing can be difficult because we've bought into so many other things. But how's that working out for ya? More often than not, those "other things" muddle our thinking and sidetrack our success. This episode will help you recogn

As I speak with Loan Officers across the country, I hear a recurring theme that goes something like: "I don't have enough time to get stuff done" "I can't get any real work done with all these fires to put out." "I know I should be ___________ but I just can't seem to find the time." Do any of these sound familiar? On this episode we're getting started with time blocking. It's a critical discipline most of us need to get better at if we want to be more productive. We're starting simple on this episode because time blocking is a learned skill. We want to get some quick wins and this episode will help you get started with some basic time blocking to take control of your day, your focus and your results. The great thing about time blocking is you can see the results quickly. You'll feel good and be eager to keep going. In this interview you’ll learn: • How to Get More Done in Less Time • The Value of Time Blocking • A Simple and Easy Way to Get Started • The Importance of Taking Breaks • Quick Start Tips for Tim

Ep #41: Secrets of a Wall Street Journal Top 250 Agent by Mortgage Marketing Institute

What’s your perception of someone who’s written and published their own book? Does being a published author help position someone as an authority with celebrity and expertise? one in a million bookYou’ve heard it said: “perception is reality.” On today’s episode you’ll hear from top agent Erik Brown who’s leveraging his self-published book to elevate himself in a competitive market, taking control of how he’s perceived as unique and different from other agents. Erik uses his book as a highly valuable business card. People toss away business cards. They don’t toss away books. People take books with them, they share them and they stay top of mind on the desk or coffee table. With a book, you can educate your target market on how to choose an agent or Loan Officer. You can insert various calls to action, driving people to your website or social media. Erik uses his book as part of his marketing funnel and includes a copy of his book with his pre-listing package. It's also a good qualifier when you ask prospects

Nobody arrives at the top of success mountain alone. Everyone who has achieved anything of significance has had help along the way from a mentor, coach, parent, teacher or someone who helps guide us along our path. It's an honor to have executive coach Bill Hart as our special guest for today's show. Bill has spent the past 27 years in the real estate and mortgage industries and has been an executive coach with Building Champions since 2003. He's had literally thousands of coaching sessions and understands what it takes to succeed in any market. In this session, Bill shares his expertise on how to stand out and rise above the noise of a competitive market. Do you want more engagement and response from agents? How about a workable social media plan that attracts your ideal clients? Bill also shares how to adapt your business and marketing plan to align with your unique personality type. You don't have to be anyone else but you. Being you IS your competitive advantage because your authentic self is what people

Our special guest for Mortgage Marketing Radio this week is Loan Officer Jeff Kadlec with Finance of America in Scottsdale, AZ. Jeff is a seasoned mortgage banker in Phoenix Arizona that enjoys consulting with REALTORS® on how to leverage video marketing on a low budget and close 50% more deals every month doing what they love. For more than 25 years, he has exemplified exceptional management and leadership within the mortgage and banking industries. Jeff has worn many hats in his career- Originator, REALTOR®, Branch Manager, Vice President, Private Lender, Entrepreneur and Real Estate Investor. Jeff is a member of Powerful Presentations Master Class. You’ll hear how Jeff is leveraging the done4u Agent classes included in Powerful Presentations to quickly and easily attract and convert agents to referral partners. Listen to this weeks episode and hear how Jeff is no longer chasing agents because agents are now attending his classes which puts him in control. He chooses which agents he considers as part of his

Ep #37 How One Simple Video Ignited this Loan Officers Business Our special guest for Mortgage Marketing Radio this week is Branch Manager at Gateway Mortgage Group in Keller, TX. I saw a video Jeff recently posted on his Facebook page and was blown away by the engagement, views and shares he was getting. Especially considering this was his very first mortgage related video he ever posted! Jeff did what most don’t. He took action! He grabbed his smartphone, pointed it at himself and recorded a short video with the following topic: The 3 Most Common Barriers That Keep People from Buying a Home. What happened next for Jeff is amazing! Within days he exceeded over 1,000 video views, had multiple shares, agents shared his video to their own Facebook pages and he got meetings and referrals! What’s stopping you from doing the same? You! Let Jeff’s story be an inspiration for you to finally get started with video. It could be the one thing that ignites your business like it has for Jeff and others. In this interview

Our special guest for Mortgage Marketing Radio this week is CEO @ leadPops | Business Coach | Author Mortgage, Real Estate, & Insurance Marketing Expert Andrew Pawlak. LeadPops develops lead generation technology and marketing solutions for mortgage brokers, loan officers, Realtors, and insurance agents that are sick and tired of spending money on marketing that doesn’t work like it should. While most other companies build websites and landing pages that serve as “online brochures” with little or no thought as to how to convert your traffic into leads, leadPops focuses on creating digital experiences and lead conversion tools that entice potential customers to take action. Getting a bunch traffic without converting leads is like running the A/C and leaving all your windows down, but a LOT more costly. As the only Conversion as a Service (CaaS) platform serving the mortgage, real estate, and insurance industries, LeadPops helps clients increase sales by converting their anonymous web visitors and into tangible

Ep #35: Branding Lessons from a Top Agent Selling 120 Homes per Year Today we’re doing something a little unique. Our special guest this week is Mike Bjorkman. He’s a top producing Real Estate Agent, selling an average of 10 home every month. Mike is a stud. He’s completed over 4,500 real estate transactions and currently manages over 350 residential properties. Mike is also a well known author, national speaker and trainer for some of the top agents across the country. He has been awarded a seat on the Top 5 Advisory Board and has made his biggest priority protecting, serving and educating his clients. What you’ll hear is some ideas on how you can position yourself in your local area as a mortgage loan originator and begin to build your brand and your presence so you attract top agents and consumer business to you. If you like today’s episode and want us to feature more top agents and talk about how we as loan officers can be more effective in attracting and converting real estate agents to referral partners

Episode #34 How to Build Your Brand and Boost Your Business With Video Today we’re unpacking this whole concept of video marketing. You’ll hear the best practices on how to incorporate video into your business even if you don’t like to be in front of the camera and do not know what content to produce. If you’re not doing video yet, hopefully after listening to this podcast you will. Our special guests for Mortgage Marketing Radio this week are Ryan Christensen and Ryan Hills of The REsource.tv Here is what they say about themselves: “We at the Resource.tv are committed to keeping you on your feet in the real estate industry. We'll make you laugh, think twice about what you're doing with your business, help you step up your personal expectations, laugh again & get an insider scoop into what's soon to come in the real estate industry without being boring and stuffy.” In this interview, you’ll learn: ● Type of videos that get watched the most ● History behind “The REsourse TV” ● The reasons of the “Loan Officer

Episode #33 The World’s #1 Small Business Guru Our special guest for Mortgage Marketing Radio this week is Michael E. Gerber. Inc. Magazine
 calls Michael E. Gerber “the World’s #1 Small Business Guru.” He’s an entrepreneurial and small business thought leader who has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years. As Michael states during our interview, what we do in our in our job activities is not about the day-to-day stuff. The opening and closing loans, meeting with real estate agents and it’s not about just making money. Michaels conviction is that our work needs to be about something more, something bigger. Without purpose and meaning, the routine activities eventually burn us out and it never becomes enough. We don’t want to spend a lifetime doing something that doesn’t give our life meaning. Michael is the author of the mega-bestseller “The E-Myth Revisited” and five other E-Myth books concerning small business and entrepreneurship. Mi

Ep #32: How to Automate Your Social Media Marketing When it comes to being active with Social Media marketing, I find Loan Officers are usually in one of three categories. 1) I’m on Social but not getting much ROI 2) I don’t have time for social and not sure what to post 3) My company prohibits me from using social media for business If you fall into any one of those categories, today’s episode is just for you! Our special guest for Mortgage Marketing Radio this week is Jason Lutz. As COO of Derivian Group, Jason is responsible for developing technology to help grow Loan Officers’ digital footprint, driving more business to Loan Officers while improving the consumer’s experience. In essence, Jason’s job is to help you leverage Social Media to stand out, rise above the noise and get clients by working smarter with Social Media and digital tools. So whether you’ve been tinkering with Social Media without much return, you’re a seasoned pro getting monthly referrals or you’ve shyed away from Social Media because

Episode #31 The One Word that Can Change Your Life Can one word really change your life? When it comes to New Year’s resolutions and goal setting most people give up on their resolutions and loose focus on their goals. What if there was an easier way to achieve your goals and become the best version of you possible? Instead of creating endless goals and resolutions, what if you could choose just one word that would become your driving force for the year? No goals. No wish lists. Just one word. Best of all… anyone, anytime can discover their word for the year. Our special guest for Mortgage Marketing Radio this week is Jimmy Page. Jimmy serves as a Vice President of Field Ministry and the National Director of the Health & Fitness ministry for the Fellowship of Christian Athletes. Growing up in the snow-country of Rochester, New York, he became a three-sport athlete in high school and went on to graduate with two degrees from Virginia Tech. For nearly twenty years, he has been a leader in the health and fitness

In today’s episode our special guest is CEO and founder of Mortgage Coach. Mortgage Coach is a powerful platform that helps position you as a trusted adviser among your clients and referral partners and provides a way for you to deliver information in a concise and understandable way that helps you convert more clients and referral partners. What is a modern mortgage professional? Today people living and breathing on mobile. The days of traditional fee sheets and confusing printouts are quickly waning. Today, consumers demand user friendly graphs, charts and video that make it easy to consume, digest and share mortgage information. Dave Savage calls it a “Total cost analysis.” Dave Savage, founder of Mortgage Coach, has over twenty-seven years of experience as a mortgage executive, business leader, and mobile technology pioneer. By launching Mortgage Coach, Dave has helped tens of thousands of loan officers and millions of homeowners make confident, informed mortgage decisions. Dave is passionate about levera

EP #29: How to Achieve What Really Matters in 2017 by Mortgage Marketing Institute

If you are at the point in your career when you need a boost of motivation, drive to continue with the success you’ve had this past year, or maybe you want to go to that next level in a new year in your business. If you’re looking for somebody to help you believe that it’s possible to double your mortgage loan volume; today’s podcast is really for you. Our special guest for Mortgage Marketing Radio this week is Robert Deiorio (“Bobby D”). American entrepreneur, author and motivational speaker Jim Rohn once said, “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” For mortgage originator Robert Deiorio, the quote describes perfectly his approach to the business he’s built over the last 18+ years – and the success he’s experienced along the way. “I find that philosophy keeps me focused on what’s most important,” Robert says. “As my family’s primary breadwinner, I’m constantly juggling my family’s well-being with my clients’ happiness. If I want to really make a differen

Ep #27: How Velma CRM Helps You Close More Loans In this episode I’d like to talk about Velma CRM and Marketing Automation. Whether you’re an individual loan officer, you’re in management or you’re senior executive, you probably have some level of the CRM. If you don’t - you definitely need to consider Velma. Our special guest for Mortgage Marketing Radio this week is Brent Emler, Director of Sales & Marketing at Velma.com. Velma.com is a leading CRM in the mortgage industry that should be on everybody’s shortlist. It’s designed and built specifically for the mortgage industry so they understand and get your business: Velma does a lot of different things - Email Marketing, Print and Gift Marketing, Marketing Automation, Search Engine Marketing, Web Design. It offers Enterprise and Individual Accounts based on the needs of the client. Research shows 80% of internet browsing is done on mobile devices. Velma was built using responsive design, meaning its designed with mobile in mind. In this interview, you’ll le

What if you could help agents stay top of mind with clients - even after they've sold a home? Do you WhoHub? WhoHub app is the brain child of 28 year veteran of the real estate business, Gordon Wood. As a top agent at McEnearney Associates in Alexandria Virginia, Gordon was continually inundated with questions from clients, sphere of influence, and other agents in his office…“hey, do you know a plumber, painter, home inspector, lender, carpet cleaner, etc.” Gordon thought, there has to be an easier way to store vendors into a master list where his clients and past clients can have 24/7 access through technology, while keeping him “top of mind.” WhoHub leverages the real estate agent’s local knowledge and relationships and keeps them top of mind long after the transaction is closed. The concept of WhoHub is a simple and easy to use app that shines light on its featured players…the REALTOR® and Lender. WhoHub combines the ease of sharing your trusted vendor network with the popularity of in-app messaging. It al

Are you falling short of your production and income goals? Do you want more referrals from REALTORS®? I’ve spoken to a lot of Loan Officers and many of them say that they want to make more money. However, a lot of them keep seem to have difficulty in achieving long-term, consistent success with agents. They tell me "it's like pushing a rock up a hill." Not fun. I know because I’ve been there. In this episode of Mortgage Marketing Radio, I’m bringing you a solo show that I recorded all about having a predictable sales system in your business - the one thing all successful businesses have. The fact is, unless you have a predictable system, you’re likely to fall short of your production and income goals. With a predictable sales system, as well as consistent actions, you’re not getting off the rollercoaster of swings in loan production and having to figure out where your next deal is coming from. In this interview, you’ll learn: * The 3 ways to grow your business in the Mortgage industry * Why you need predictab

Do you know how to get mortgage customers from Google? The truth is, digital marketing today encompasses a lot more than Google and is always changing. As frustrating as this may be, digital platforms are simply too important to ignore if you want to stay relevant and profitable. Our special guest for Mortgage Marketing Radio this week is Chris Johnstone. Chris is someone I’ve admired for a long time because of his authenticity and truth in Mortgage Marketing. For years, Chris has been helping mortgage companies and professionals make sense of the ever-changing world of digital marketing like Google, Facebook and more. Whether you want more customers from your social marketing, search or paid traffic, or you want to get better at referral targeting and marketing online, Chris has the answers. Chris helps you make sense of where you should put your focus and money. He helps you understand which digital marketing strategy is right for you and your budget. Chris was also kind enough to offer a free website analy