Nampradio

Informações:

Sinopse

The official podcast of the National Arts Marketing Project, a monthly 45-minute show covering marketing and technology trends.

Episódios

  • NAMPRadio Episode 5: "Online Ticketing Experiences”

    02/03/2010 Duração: 59min

    In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk with Justin Karr about online ticketing successes and headaches, online service fees, panel experiences on ticketing platforms, and details about Fractured Atlas' ATHENA opensource ticketing project. NAMPRadio Recommends Matt recommends: A book -- “The Paradox of Choice” by Barry Schwartz -- we tend to think that choice is a good thing, but there comes a point where too much choice is paralyzing, and the book offers thoughts on human behavior and how to avoid the paradox. Ron recommends: The podsafe music network -- great site full of songwriters who have submitted their music to be used for free in your podcast or other not-charging work. We find all of our musical artists here. Send them some love! Justin recommends: The iPhone app “Ratio” -- a sort of cookbook app that allows you to put in how much you have of one ingridient, and will calculate how much you need of other ingridients. Although cooking isn'

  • NAMPRadio Episode 4: "Content Management Systems for Fun and Nonprofit!"

    25/01/2010 Duração: 52min

    In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith question  David Dombrosky about the advantages and disadvantages running arts and cultural websites using popular Content Management System software, such as Wordpress, Drupal, and Joomla. From the Mailbag This episode's question is from Andrew Girvan from Shakespeare In The Streets in Liverpool, UK: Which would you recommend, Drupal or Wordpress, and Why? Have a question? Please send it to info@artsmarketing.org. NAMPRadio Recommends Matt recommends: Seth Godin mentioned: vintageadbrowser.com -- repository of 100,000+ "classic" advertisements -- it's searchable by keywords and themes. Good source of ideas for artwork/campaigns. Ron recommends: Amazon's Kindle -- it's easy to read books on it, many books are available for instant download, and the ability to search for specific keywords anywhere in your book is phenomenal. Listen to the podcast to hear about Matt's low-tech version of the Kindle. :(

  • NAMPRadio Episode 3: "The Arts Administration Degree”

    16/12/2009 Duração: 57min

    In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk with Andrew Taylor, Director of the Bolz Center for Arts Administration at the University of Wisconisn about the advantages and disadvantages of getting a graduate degree in arts administration. NAMPRadio Recommends Ron recommends: Pidgin Universal Chat Client as a way to connect to multiple instant messaging client, which allows you to talk with your friends or co-workers online, no matter what chat service they use (such as AOL Instant Messenger, MSN, ICQ, etc.). It's an incredibly handy way to communicate with your team in a way that is faster than email and great for sending links around. Matt recommends: Mediapost.com -- an online publishing company that caters to the media, and has “a whole constellation of blogs and e-newsletters that you can subscribe to.” They have a lot of great advice from industry leaders, and drill down into specific areas of marketing that Matt really digs. Maris recommends: Mashable.

  • NAMPRadio Episode 2: "Reflections on NAMP 2009”

    19/11/2009 Duração: 01h03min

    In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith reminisce with Alison Schwartz about the 2009 National Arts Marketing Project Conference that recently took place in Providence, RI. They'll also discuss their thoughts on potential speakers for 2010 National Arts Marketing Project Conference the will be held in San Jose, CA. From the Mailbag We answer a question by Katie Guernsey of Picnet.net on ways the panelists have seen arts organizations collaborate to promote the arts in a region. NAMPRadio Recommends Ron recommends: WhichTestWon.com as a fun site for marketers that allows you to guess on the results of various A/B tests on web user behavior. Matt recommends: Uniflip -- an application that can turn PDF/Word docs into a flash-based brochure that you can embed on your site. Maris recommends: Squarespace.com, which she calls “Myspace for bloggers.” It's a hosted space where you can easily create a website for your group. Various inexpensive prices. Alison recommends: Go

  • NAMPRadio Episode 1: "Marketing Measurement"

    13/10/2009 Duração: 01h10min

    In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith are joined by Steven Roth. The group disucss ways to build measurement into you marketing efforts and share some of their stories in what has worked (and hasn't worked) for them. From the Mailbag We answer a question by Josh Russell of 1stAct.org on trends we're seeing in social media by arts organization. NAMPRadio Recommends Ron recommends: Browsercam.com as a tool with a free 24 hour access pass to check the look of your website in multiple browsers. Matt recommends: The Wallace Foundation report on “Engaging Audiences.” Maris recommends: A free tool for the Firefox browser that will show you if Google Analytics has been installed on a page. Steven recommends: Arts Journal a daily email of stories published by bloggers and major newspapers related to the arts. Outro music provided by Justin Gordon "Winter in Ohio" provided by the Podsafe Music Network. For more information about Justin Gordon, please visit his

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