Social Media Pubcast By Jon Loomer

If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!

Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.

We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.

This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.

Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.

In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...

If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."

Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...

It doesn't matter what your budget, industry, or product. This approach will work... Right??

I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagram Reels. Here's what happened...

I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened on my channel up until November. And then I started publishing my short-form videos there, too.

For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why...

You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it without ruining your results -- and Facebook's guidance on this is awful. Here's how you can approach it...

You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would restart the learning phase and impact those results. Maybe we're looking at this backward...

A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for courses and resources to learn more about Facebook ads. The result was that it referred business to me. This marks a shift in how marketers look at ChatGPT and other answer engines powered by AI.

Jon just hit 100 days in a row publishing a video to start 2023, and he can feel this in his bones. This is the best way to make progress -- even if it isn't blatantly obvious from day-to-day or week-to-week.

If you struggle to maintain a productive daily routine, this is for you. I've struggled with this myself, but I've found a solution: Streaks.

If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.