21khz: The Art Of Money In Music

“There is a wonderful moment in Spinal Tap where the manager says to the artist, ‘look, it doesn’t matter how much we talk about it, there is no way to promote something that doesn't exist’.  And what occurred to me back in 2006, when I was living on an air mattress in my mom’s spare room, was that the internet has shattered that paradigm, you can sell something that doesn’t exist.”    Benji Rogers has monetized enthusiasm.  As CEO of pledgemusic.com Benji built an entire business around connecting, artists and their most adoring fans.  Want to hear demos and unreleased tracks?  Want to see the creative process? How about a vial of blood?  pledgemusic.com fans have had access to all of this and more.  By offering, these so-called, “superfans,” an inside look at how the musical sausage is made, pledgemusic.com has opened an entirely new revenue stream for artists.    21Khz: The Art Of Money In Music  Jeff Price (Founder TuneCore, spinART Records and Audiam) and Ted Gerstein (Journalist, Former Producer ABC New

“The ones that are in control are very happy with the system.  They are making a disproportionate amount of the collection and the distribution - wrongfully in my opinion, unethically and immorally…..We’re out there everyday standing at the mountaintop saying - Guys! There is another way to do this where Everybody wins!” - Scott Schreer In Part two of his interview, Scott takes a critical look at the music publishing system in the United States. Why are some songs more valuable than others?  What exactly is the mysterious, “weighting formula”? What - if anything - can be done to fix this century old publishing system?   And finally, what Scott is doing today to ensure that artists get paid for the music they publish.    21Khz: The Art Of Money In Music  Jeff Price (Founder TuneCore, spinART Records and Audiam) and Ted Gerstein (Journalist, Former Producer ABC News Nightline) explore the behind the scenes mechanisms of the music industry allowing artists, producers, record labels, songwriters and technology in

In this Episode, meet Scott Schreer. Scott wrote the music for "Have A Coke and A Smile", the NFL theme Song for Fox along with a myriad of jingles and scores for Snickers, Volkswagen, The Cosby Show and many many others. So how does Scott, and the rest of the world's songwriters and composers, make money from the use of their music?  Scott takes us behind the scenes of a rubber band and glue bizzare and unbelievable system that tracks what the world listens to then collects and pays out over $6 billion dollars annually for the right of Public Performance.  It might just be the most valuable music copyright you never heard of.... 21Khz: The Art Of Money In Music  Jeff Price (Founder TuneCore, spinART Records and Audiam) and Ted Gerstein (Former Nightline Producer) explore the behind the scenes mechanisms of the music industry allowing artists, producers, record labels, songwriters and technology innovators to make money off music. Learn why $30 billion dollars is generated off of music and whose pockets it en