Baby Got Booked The Podcast

My guest today is Nanci Murdock, my manifesting coach. Today’s episode is like no other we’ve ever done before. We’re going to be talking about really and truly getting everything you want from your life, your relationships, your business and of course your media. Nancy has her own course teaching women to invest and save millions in bank and financial advisor fees. She holds the highly respected designation of Chartered Financial Analyst (CFA). She’s also a marketing guru and the former head of marketing for BCA research. She’s also extra special because she has this totally wild tool in her tool kit that helps her make a ton of money in ways that defy logic. Today we’re going to share true life stories that prove manifesting works. This is the story of a beach vacation, some air miles points, a pair of $1400 cowboy boots, a mini cooper that turned into a garden and more. Three steps to manifesting: You have to get over your beliefs. If you’re carrying negative beliefs and think “this isn’t possible” or “it

My guest today is personal security expert and identity theft speaker Robert Siciliano. His 30 years of experience and expertise in all aspects of security have gained him audiences across a wide variety of media. Mr. Siciliano’s credentials include hard-hitting and provocative contributions to TIME, The New York Times, The Washington Post, The Wall Street Journal, USA Today, Forbes, Fortune, Business Week, Huffington Post, Cosmopolitan, Good Housekeeping, Reader’s Digest and Consumers Digest. He is a regular contributor to Entrepreneur and has appeared as a guest commentator on The Anderson Cooper Show, John Stossel, The Steve Harvey Show, The Today Show, CBS Early Show, Good Morning America, CNN, MSNBC, CNBC, Fox News, Inside Edition and Extra among others. His clients include GMAC, The National Association of Realtors, Domino’s Pizza, United Bankers Bank, Exxon Mobile and many more. Siciliano’s goal is simple – to wake up and empower people throughout the world so they can avoid becoming victims.   Persona

Our guest today is here to tell us why journalists are your worst best friends. Tanya Birkbeck is a bilingual multi-media broadcast journalist who works on staff at CBC Montreal. She files daily to national and provincial news casts for radio and television and also creates web and social media content for the Canadian Broadcasting Corporation. She’s a trained video journalist and has worked internationally producing news reports and radio documentaries while also training and mentoring journalists. She will also tell us about how she launched the world’s first feminist cat magazine! Tanya’s Inspiration: Tanya grew up on a grain farm in rural Saskatchewan. She was an only child who lived out in the middle of nowhere. She spent a lot of time reading books and writing about her animals. Because of this upbringing so far away from everything she developed an incredible curiosity for the rest of the world. This was the inspiration for what would later become her career in journalism. Feminist Cat Magazine: As a k

My guest today is someone I met during an appearance on the Washington Business Report. Josh Boak is an economics reporter for the Associated Press. Previously he worked on staff at the Fiscal Times, Politico, The Chicago Tribune and the Toledo Blade. He’s been educated at Princeton and Columbia and is a Livingston Award winner and Pulitzer finalist. Additionally Josh has worked as a researcher and reporter on Bob Woodward’s book Obama’s Wars and spent time freezing in the Afghan desert for the Washington Post. Perhaps the most intriguing thing about Josh is that when you meet him backstage he wears glasses and comes across as quiet and mild mannered like Clark Kent. Then as soon he goes on the air he takes off his glasses and becomes this super animated, opinionated super guest. For today’s broadcast I asked him to take his glasses off. Don’t Deny, Justify: Josh learned this rule back when he did improv comedy and applies it to his journalism career now. Make active rather than passive decisions. Don’t say n

Jen Grisanti is an acclaimed story and career consultant at Jen Grisanti Consultancy Incorporated. She’s also a writing instructor for NBC’s Writers on the Verge, a former studio executive and a blogger for the Huffington Post. Jen is the author of Story Line: Finding Gold in your Life Story, TV Writing Tool Kit: How to Write a Script that Sells and her latest book, Change your Story, Change your Life. She is an absolute power house. We share a lot of similar ideas around the theme of your story is everything and everything is story and how that really colors your reality, your relationships and your business. Three different stories that entrepreneurs need to think about:          1. The story of what led you to open your company (your why). Your personal dilemma is your why. Understanding your why is everything to your success. 2. The story of your company (your company’s why). The why of Jen’s company was looking at her customers and recognizing with her clients what their why was and how her company could

Today’s guest is my friend and former colleague Elysha Krupp, the U.K fine living and lifestyle editor at AskMen.com. As the world’s largest men’s lifestyle website in the world, AskMen.com has more than 14 million monthly readers in the U.S alone. Elysha focuses on travel and food, loves to eat herself silly and compensates with fitness. Today we dig into exactly what it takes to excite the team who speaks to and serves the largest online male audience in the world.About the AskMen.com platform:·      Started about ten years ago with a real focus on SEO (search engine optimization). Today a lot of their traffic comes through search engines like Google.·      Offices in London (which is where Elysha is based) Sydney Australia and Montreal Canada where the headquarters is located.·      Covers everything from fitness, dating, sports, news and anything else under the sun that could possibly spark a man’s interest.·      Incredibly diverse with thousands and thousands of articles on every different type of lifes

My guest today is a true media ninja. Jess Todtfeld is going to share with us the techniques he used to break the Guinness World Record for doing the most radio interviews in a 24 hour period. In addition to being an amazing public speaker Jess Todtfeld brings with him 13 years of experience as a TV producer for NBC, ABC and FOX. He’s booked and produced over 5,000 segments. His producing credits include being part of the team that launched the O’Reilly factor and Fox and Friends. Reach out to the boss: In radio the boss is the program director so Jess made a list of program directors for talk radio around the U.S and just worked that list. He would send out emails with different angles, or hooks, on the story. You have to be smart about this though. The most important part of an email pitch: Writing the subject line is the most important thing you can do in the process of pitching. It has to be a headline that grabs people, lets them know it’s not junk, and compels them to open the email. One extra layer: 

Today's guest is will be helping us with a topic that a lot of my students struggle with: how to write good content. Whether you want to write a pitch, an article, a blog post, or a book, John Peragine has answers on how to get it done--and how to make it your best work yet. John Peragine is a freelance journalist and writer. He is the author of 12 books, has ghostwritten hundreds of others, and writes for the New York Times, Reuters, and Bloomberg News. When you get the call...answer. When John got his big shot at Bloomberg, it was because he took initiative when he had an opportunity! John had basic confidence in his abilities, but he saw a gap between that and what he needed. So he then did everything humanly possible close that gap. This kind of initiative PAYS! John's number one tip for getting booked: just ask! If you know a journalist, let them know what you do! You never know when they will take you up on it. A good story: is authentic. Often people edit themselves before the story comes out of their

Ray Hennessey is editorial director of Entrepreneur.com, and has worked as director of business news at the FOX Business Network, where he managed day-to-day editorial operations for the channel. Ray spent a decade at Dow Jones in a variety of positons, notably editor of SmartMoney.com and news editor for Dow Jones Newswires. He's been a columnist for The Wall Street Journal and appeared daily on CNBC television. He was also a regular on-air contributor to CBS News. And, he's a really cool guy! In this week's podcast, we get everything from fixing toilets (Ray is a former plumber!) to whether you can make a sales pitch in your Entrepreneur.com column. Entrepreneur magazine: is the leading title for stories on entrepreneurship and the entrepreneurial experience. They like to hear about people who are doing new things and innovating. The website has more than 15-16 million unique visitors each month. The definition of "entrepreneur" has evolved! It used to describe anyone who started their own business. Now, an

Gerard Braud is a professional speaker and media trainer and is the author of Don't Talk to the Media Until..., which I have read cover-to-cover and is a PHENOMENAL resource for anybody serious about getting media attention. Gerard is know as the guy to call when the **** hits the fan, and is an expert in crisis communications. In this episode, Gerard explains why you should NEVER answer a journalist's question directly. Show notes: Gerard defines a crisis: as anything that could harm the reputation or revenue of a business. Social media is amping up the risk of communications crises--you never know when a disgruntled customer will take to a Twitter rant. The best time to get crisis communications training? Before the crisis happens!  To prepare: sit yourself down on a sunny day, and think about possible crises your business might face, and how to address them. Look at sudden (e.g. a fire or tornado) and smouldering (e.g. inappropriate employee conduct; sexual harassment; embezzlement) risks to the reputatio

Tracey Madigan is the executive producer of the Washington Business Report on ABC7, Washington DC's go-to show about who in the business world is winning, and how are they doing it. Tracey trained as a journalist in Winnipeg and has worked as a producer and journalist for a number of media outlets over her career. A true media veteran, Tracey has an almost instant sense of what will make a good story (and what won't) when reviewing a pitch.    The Washington Business Report has three main parts: One-on-ones with global CEOs: CEOs from Donald Trump to Diane von Furstenberg share their passion, past failures, and tips for successful business Small business spotlight: tips and takeaways from experts, profiles and first hand lessons, how they overcame hurdles, and who's winning Weekly round table: what's new in the business world and why it matters to people According to Tracey, a great story involves: A journey! Want to make the journalist root for you, so share your challenges and failures along with your

Episode 1.1: John Lee Dumas of Entrepreneur on FireIn this first installment of Baby Got Booked The Podcast, we are SO LUCKY to welcome entrepreneurship and podcasting mogul John Lee Dumas! John is the founder and host of the Entrepreneur on Fire, a podcast showcasing today's most inspiring entrepreneurs. Entrepreneur on Fire was voted the Best Business Podcast on iTunes in 2013, has more than 1 million downloads per month, and also happened to be one of the major tools that kept me going when I was first launching Baby Got Booked. You can probably imagine what getting in front of 1 million people could do for your business. In this episode, John Lee Dumas shares EXACTLY what he and his team look for in a successful pitch, so that you that you can have that kind of exposure for your business. Plus: John explains what to do if you swear on a podcast (phew).So...are you ready to ignite?What happens behind the scenes when you pitch EOF:EOF receives 100+ pitches per month, plus about 5-10 recommendations per mont