Hit The Mic With The Stacey Harris

I often recommend that entrepreneurial podcasters do case study episodes. What better way to showcase your work to potential clients than through a client who’s already experienced it, right? (It’s also a great way to have featured guests on your show). I this episode, I talk about how to do case study episodes for your podcast. 3:10 - When you should ask your clients for a case study 4:39 - How to help your listener see themselves and identify their next steps with a case study 7:00 - Why you should carefully consider which clients you ask for case studies 9:07 - The first type of question to ask that helps set the stage 10:20 - The second question and why I like to say “we” when talking with clients about it 12:27 - The questions that highlight the good stuff that comes with working with you Mentioned In How to Structure Case Study Episodes for Your Podcast Sign up for the Your Profitable Podcast Workshop EP572: “3 Ways to Use Feature Guests on Your Podcast”  EP570: “Why I’m Committed to Being Annoying” EP

“Nobody’s going to listen to my podcast! It’ll just get lost in the sea of shows out there!” I’m guessing that thought has probably run through your head a time or two. But is it actually true? Are you really competing against the millions of podcasts you see on, say, Spotify? In this episode, I do a little podcast myth-busting with metrics. 1:50 - The crazy truth about the vast majority of podcasts (as of July 2022) 4:07 - Why it’s totally worth having your own podcast 5:30 - The first thing you need to have a successful podcast 8:09 - An example of how the trajectory of support for your show can look like 9:39 - Something new podcast show hosts should be aware of (and where a cautionary tale comes in) 11:45 - What you need to continuously reconnect to the purpose of your show Mentioned In How Many Podcasts Are There... REALLY? Amplifi Media: “A surprisingly small number of podcasts are still in production.”  EP557: “How Sarah Cottrell Helps Lawyers Leave the Law with The Former Lawyer Podcast”  Sign up for

Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas. In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients. 3:39 - My #1 favorite way to get content ideas 6:31 - Another way this benefits you as a long-time service provider 10:14 - My second favorite way to get content ideas 12:23 - The very specific kind of podcast Uncommonly More produces 14:55 - Examples of how I’ve applied this second technique to this podcast Mentioned In The Two Most Effective Ways to Generate Content Ideas The Podcast Newsroom EP 578: “The Power of an Audio Sales Page” Podcast Housekeeping Series: “How to Cr

You know how people can get anxious at the idea of building a sales page? I’m weird in that I LOVE creating audio sales pages for podcasts! In fact, I’ve been recommending clients record them for their podcast for almost two years now. In this episode, I want to give examples of audio sales pages I’ve created in hopes of normalizing this process so that you (if you’re skittish about it) can stop feeling that anxiety, too. 1:07 - The valuable real estate you have available to you as a podcaster with an offer 5:46 - What the structure of an audio sales page looks like (and the difference between it and a written sales page) 8:17 - Why you shouldn’t worry about sounding too salesy, douchy, or uninteresting in your audio sales page 12:02 - The common narrative I hear from clients about creating this asset 14:23 - Why it’s fine to keep recording audio sales pages even if your offer never really changes   Mentioned In How to Create an Audio Sales Page for Each of Your Offers The Podcast Newsroom “Private Podcast F

You feel like your podcast clicks on all cylinders. It has a great intro and outro, fascinating topic discussions or great guests, crystal clear audio, and a smooth production process. But there’s a problem: it’s not really converting listeners into paying clients. Why? In this episode, I talk about the actual reason behind your show not converting into sales. 1:19 - How I know why your podcast doesn’t convert into sales (without even having to listen to a single episode) 4:16 - The biggest benefit that comes with using your podcast content (or any content) as an educational tool for clients 8:42 - An example of how I educate my clients on converting sales during podcast strategy intensives and quarterly meetings 12:26 - The problem with just teaching all the time on your podcast Mentioned In The Real Reason You’re Not Getting Sales From Your Podcast Learn more about Podcast Production Services or Podcast Strategy Intensives at Uncommonly More Rate and Review the PodcastSend us a textTired of your podcast

Welcome, welcome to part four of our podcast housekeeping, how to craft the perfect podcast episode. I am most excited for this episode because I think this is a place that is most impactful to how you feel about your podcast. Everything else has been very public-facing, it's been very much so about the listener on the other end, and absolutely this is too, because we're obviously crafting episodes for listeners, for people, but this one's a little more process. This one's a little more inside you, what you want, and how you go about putting things together. Let's kick off by starting at, you guessed it, the beginning. Book Your Podcast Strategy Intensive at https://uncommonlymore.com/intensive Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom  Send us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a c

Welcome to week three of our podcast housekeeping series. We're going to talk about your podcast description and cover art today. Don't skip this bit, because there are a couple of things here that you might be surprised about. Book Your Podcast Strategy Intensive at https://uncommonlymore.com/intensive Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroomSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

Let’s kick off week two of our podcast housekeeping series. Last week we talked about your podcast introduction and today we're talking about your podcast outro. I want you to think about these two episodes together. A lot of what we talked about last week is going to apply to this week, and a lot of what we're going to talk about this week, you'll actually be able to reverse and apply to that as well. Book your Podcast Strategy Intensive at uncommonlymore.com/intensive.Send us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

Let's talk about housekeeping. This episode is the start of a four-part series on podcasting housekeeping you maybe haven't done in a while. If you don't have a show yet and you're looking to launch your show, these are really good episodes to start with because these are foundational pieces. If you're currently running a show, these are probably things that you “set it and forget it” with. Today we're going to revisit them and make sure they're still doing what they're supposed to do for our shows.  Book your Podcast Strategy Intensive at uncommonlymore.com/intensive.Send us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support th

If you're using guests on your podcasts, we're going to talk about three ways to feature guests in your show. They're still going to help you connect with your audience, you're going to still help them make the decisions they need to be making in the space they're in with you, instead of using guests as a distraction from what we normally talk about and what we normally share with our audience. These are three strategic ways to be using guests on your podcast. Get access to The Podcast Newsroom at podcastnewsroom.com Book your Podcast Strategy Intensive at uncommonlymore.com/intensiveSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support t

When we sit down for quarterly calls and we sit down on onboarding calls, when I sit down for strategy calls, and when I talk to podcasters ever, there are three questions that I always want to know the answer to. These are the KEY to seeing leads and sales from your podcast, they're non-negotiable. Today we're going to dig into those questions and why you should be able to answer them for every single episode you release of your show. Plain and simple. Learn more about the Podcast Strategy Intensive Learn more about Podcast Production with Uncommonly More Get access to The Podcast Newsroom - podcastnewsroom.comSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you

I could not be more excited to share a brand new way to work with Uncommonly More today.   All the details are on the site at uncommonlymore.com/intensive, but here are the basics.   You and I come together for a two-hour call, you walk away with ALL of your podcast prep done for the next full quarter. Not just a list of ideas from your mastermind peers, or your Instagram followers. Instead, it's a 12-episode list of optimized titles with outlines of sales assets.   Turn your podcast from a nurture machine to a sales team member, book your Podcast Strategy Intensive today! Send us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

What if you just committed to being really, truly, deeply annoying? What if your goal for 2023 was just to find anyone who will send you an email and tell you, “You're annoying. Shut up”? That was actually my goal in 2014. Today we're going to talk about why and the impact it had on me, then and now, many, many, many moons later. Get access to The Podcast Newsroom today at https://podcastnewsroom.comSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

Today's episode is all about Dynamic Ad Content, if you've ever wished you could go back into a popular episode and add a fresh promo, this is how it's done.  We're defining what dynamic ad content is, some tools to use to do it, and the nuances you need to watch out for when doing this kind of ad roll.  Get access to The Podcast Newsroom today at podcastnewsroom.comSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

This conversation is going to help you build out the questions you’re going to ask me when we sit down because these three pieces are not just what you need to be considering going into it but whoever you work with should be able to answer these same questions. If as we move through today’s conversation, you hear me mention something and you’re like, “Yes, I want to know more about that,” make sure you check out What Working With Uncommonly More Looks Like. That actually walks you through exactly what working with our team looks like, so you can get an understanding of if that feels good for you, if that sounds like what you are looking for, if it is, let’s have a conversation.  Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroomSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that

If you’ve ever thought about running a challenge right on your podcast, you’re going to want to listen to this episode, sit down with Uncommonly More production client, Racheal Cook, to talk about exactly how she uses two challenges every single year in her podcast. Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroomSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

We're going to talk about sound quality today, and I'm going to work really hard in not being nerdy. Wish me luck. I want to talk about this because so, so, so often I can on calls with clients or I get questions in my DMs or in my inbox around sound quality and microphone, meaning my quality needs to improve, what mic should I buy? The question should instead be how can podcasters improve sound quality WITHOUT buying a new mic (even if it's what we'd rather do)? Even the best quality mic can leave a little bit to be desired if we're not taking some extra steps. And I think that oftentimes what impacts our sound quality the most has very little to do with the actual microphone. None of the ways I'm sharing today are editing techniques. These 3 ways of improving sound quality are things you will do in the recording process. The bad sound quality in is bad sound quality out. There's only so much you can do in editing to improve the sound. You have to, have to, have to, ha

Since we launched the Podcast Newsroom last August, I have been getting questions about how a private podcast feed works. One of the biggest questions has actually been around how I could use it. Today we're sharing three ways you could be using a private podcast feed in your business right now. We're starting right here and we're going to talk about three ways you can be using this tool in your business. But we're going to actually follow this up over on the Podcast Newsroom. Make sure you're subscribed there if you're not yet because I'm actually going to have a training happening over there so you will be able to go right after you're done with this episode and grab that training and it's going to talk about the tools I use, it's going to talk about editing and production of those shows. Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroomSend us a textTired of your podcast feeling like just another thing on your to-do list? We c

If you’re struggling with your podcast or your podcast team, this is the episode for you. We’re digging in on TWO ways you can start to see better results from your podcast team (and by extension your podcast, and your podcast experience). Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroomSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show

In addition to launching our own private podcast about a year ago, we've launched several private podcasts for clients over the last year. And today, I want to talk about the strategic difference between a private podcast and a public podcast. We launched The Podcast Newsroom just short of a year ago, August, but in addition to that, we've launched a lot of private podcasts in the last year for clients, some as marketing pieces, some as content delivery pieces, we talked about some of the ways you can use private podcasts and I sat down with the incredible Lindsay Padilla, who is a co-founder of Hello audio, which is a tool we use for our private podcast and we use most frequently. We've talked a lot about private podcasts on this show, but one thing we've never really dug into is the strategic differences between a private podcast and a public podcast. I want to talk about three today. Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroomSend us a textTired of y