Massage Business Blueprint

Many massage therapists are using online scheduling to make things easier for clients and save time. But what are the best practices to consider when using online scheduling? Do I have to schedule everything online or can I still take calls? What about blocking my time in a way that doesn't burn me out? And [...]

Whether you're starting a new practice or taking your current practice to the next level, it can really help to get objective feedback on how you present yourself and your business. Are there customer service issues you need to address? Are there ways you can improve the client experience? Are there obstacles in the way [...]

Sharing space with other massage therapists has its advantages. However, if you don't think through all the details and "what if" scenarios that can occur, you may encounter conflict. In this episode, we discuss some ways to create a more harmonious environment with your fellows massage therapists.

Most massage therapists want to be seen as providers of health and wellness. However, in our profession we sometimes encounter prospective clients who are seeking sexual services and may not understand that this is not what we provide. How do we present ourselves online in a way that discourages these individuals? Let's find out in [...]

Our guest today is Annie LaCroix, owner and head instructor at Columbia River Institute of Massage Therapy. Our conversation starts with her statement: "The first 1-2 years of my business I was the worst human I could have ever been." We talk about overcoming the "fights" that we invent, how to treat clients, and how [...]

Protecting client information is important. As massage therapists we need to be aware of how HIPAA (The Health Insurance Portability and Accountability Act) affects us. But HIPAA sounds scary and confusing. What do we need to know? Luckily our special guest, Kelli Wise, has the answers for us. And here are the links we promised [...]

Working in a quiet office with no human interaction besides our clients can be lonely sometimes. It can help to connect with other massage therapists and health care practitioners in your area. But how do we build a community… especially when reaching out to new people can feel scary? Learn more in this episode.

We discussed some methods for engaging with potential clients using Facebook groups a few episodes ago and one of our listeners asked us about some additional ways to engage using local groups. Listen in as we cover part 2 of this great discussion!

One listener asked us how to go about transitioning out of her massage practice after 14 years. This question may come up for other listeners so we discussed it on this episode! Listen in as we review things like client communication, processes and gift certificate logistics during a practice exit.

We hear this question all the time: should I be friends with my massage clients on Facebook? You've probably heard the hard-liners preach against it and treat the topic as a black and white issue. However, we don't think it's quite that simple. Listen in as we discuss some of the nuances of being Facebook [...]

Facebook groups are gaining popularity and can be great ways to engage with potential massage clients. All kind of groups exist for interest such as running, sports and parents. So how do you engage in these groups without coming off as spammy? Let's discuss this topic in today's podcast episode.

One listener writes: I stumble with a routine and protocol for first time clients. I feel like I'll forget a form, forget to tell them about my cancellation policy and lose money, or drop the ball on follow up and lose a potential regular client. How can I get myself more organized, and what are [...]

Do you ever encounter negative people in your massage practice? Do you feel like it's hard to maintain your energy and positive attitude while working with negative clients? Let's dig into this unique question in today's episode.

It's often hard to determine what the right level of conversation is for each client. What if we talk too much or not enough? Should we talk at all during a massage? Let's discuss in this episode.

We often feel the need to offer discounts and specials during the holidays. But does this de-value our services? Should we feel obligated to do so? Let's discuss it in this episode.

With everything that's on your To Do list as a massage therapist, it can feel almost impossible to find the time to focus on marketing and business tasks to grow your business. How do you find the time and more importantly, the discipline, to get it all done? Find out in this episode.

"Networking" can be a scary word to some of us, but it doesn't have to be intimidating. Is it worth it to join networking groups to market your massage practice? Do groups like BNI and your local chamber make sense? And how do we attend these events without feeling awkward… help! That's exactly what we [...]

Testimonials can add credibility to your profile as a massage therapist. But how do you encourage your clients to give you reviews and testimonials without feeling intrusive? Let's find out in this episode. Premium Members: Dig deeper with scripts, resources and notes in the accompanying article: What to Say: How Do I Ask For Testimonials?

"[Groan]… you want me to work for free???" Is this how you respond when you're asked to do chair massage for community events for free? When does it makes sense to accept or decline? Let's discuss it in this episode. Premium Members: Dig deeper with scripts, resources and notes in the accompanying article: How To [...]

Pressure! We always want to make sure our clients are happy with their massage and that includes using the right about of pressure. But how to we strike that balance between under-communicating and being annoying? We dig into that very question in this episode, plus some additional bonus nuggets related to the client experience. Premium [...]