Massage Business Blueprint

Allissa & Michael talk with attendees of the Massage Business Blueprint Mastermind Summit about their epiphanies and takeaways from the event! Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag; [...]

We follow up with Allissa's marketing plan efforts and she how she failed, succeeded, and why! Catch up here with E186: That Time Allissa Needed a Marketing Plan Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by ABMP. ABMP goes above and beyond great liability insurance to make it easier for you [...]

Well, of all the unanswerable questions in all the world, you had to ask this one? You did, and we love it. Michael and Allissa talk through the factors that define success and how to parse through what matters to you. Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by The Jojoba [...]

Cancelling a day of clients is so hard. Allissa and Michael discuss how and when you need to cancel clients for your own health reasons. Resources: How to handle your schedule when you are sick How long are you contagious? WebMD, HealthLine, MedicineNet Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by [...]

There's a limit to some kinds of retirement accounts…but what if you want to save even more? Michael walks us through the options for maximum retirement potential. Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest [...]

Michael and Allissa share their annual 3 Words tradition to start off 2019 right. Sponsored by The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products, because our clients deserve it, and our own bodies deserve it. I've [...]

What's the best time to advertise gift certificates sales? What do I do if a colleague steals my website copy? Allissa and Michael answer these questions and more in this Lightning Round Episode! Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your [...]

Ever feel like your decision-making is digging you into a hole? Deeper and deeper and deeper… In this episode Michael and Allissa discuss recognizing and stopping the sunk-cost pattern and making better choices in your business (and life). Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of [...]

What is your exit plan? Can you envision a day when you want to step away from your massage practice? Or perhaps you are moving and looking for a better option than just shutting down your business. Is selling a viable option? Go deep into the intricacies of selling your massage practice with expert business [...]

No, you don't have to complete a vision board and overhaul your whole business. In this episode Allissa gives 3 easy ideas to get you thinking about a successful 2019. Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using [...]

What happens when a potential client googles your name or your business name? Does it matter? Michael and Allissa talk through the aspects of a Virtual First Impression. Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to [...]

Allissa shares a TON of ways to generate blog posts for your massage practice website. This will get you ready to finally start that blog you promised yourself you'd start next year. You're welcome! Sponsored by Center for Barefoot Massage and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by the Center for [...]

There are lots of moving parts in a massage business, and that becomes more apparent when you think about moving to another city. We think through the steps of closing and re-opening in a new area. Sponsored by The Jojoba Company & The Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by The Jojoba Company. [...]

Crystal Williams joins the podcast to talk us through her structured process for effective (and less stressful) networking. Crystal is a massage therapist with a busy practice in Minneapolis, Minnesota specializing in therapeutic massage for shoulder issues including rotator cuff tears, impingement, bursitis and frozen shoulder. Crystal believes that each of us have a unique purpose [...]

Think you need to be a vivacious social butterfly to be a great massage business owner? Nopey nope nope! We share a few great thoughts on introverts as massage therapists and marketers. Resource we mention: Author Susan Cain Sponsored by The Jojoba Company & The Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by the [...]

Ruth Werner and Whitney Lowe join the podcast to tell us how they conquer productivity issues and obstacles in their work. Ruth Werner is an author, educator, and artist. She writes a regular column in Massage & Bodywork Magazine, is working on the 7th edition of A Massage Therapist s Guide to Pathology, and just launched [...]

Sure, you run a massage business. But…why? Being clear on your mission, about what your business does for others as well as what it does for you, can make decisions so much easier. Sponsored by The Jojoba Company & The Center for Barefoot Massage Halloween costumes as promised: Transcript: Sponsor message This episode is sponsored by [...]

Have you noticed your numbers falling? Or maybe you just need a solid kick in the pants to actively recruit new clients? Marketing plans to the rescue! Here's a quick primer on what a marketing plan is and how it can help you (with an example from Allissa's practice!) Sponsored by The Jojoba Company & [...]

Most discussions we see about Liability insurance focus on the annual price. But that is the WORST metric for choosing insurance. It's time to learn the difference between Occurrence and Claims-Made policies, darn it. I promise, you'll thank us later. Resources: Choosing Liability Insurance for your Massage Business E68: Common Questions About Massage Liability Insurance [...]

What's the difference between all the money people? And which do you need? We lay out the details. Resources we used here and here. Sponsored by: Acuity and GiftUp! Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. [...]