B2b Marketing Minute

We are often asked, “How do I know when I need an agency?” or “Do we have the right situation to hire an agency?” An agency can be a critical tool and resource to help your organization generate revenue. Of course, many executives come with their biases either for or against agencies, often based on past experience. Regardless, there are four questions you should ask yourself when trying to decide if you need an agency partner.

This hour-long, special edition of Arketi's B2B Marketing Minute features a recent Technology Executives Roundtable (TER) panel discussion, moderated by Principal Mike Neumeier, APR.

To understand BtoB SEO and execute search campaigns effectively, you need to know two things: the buyer cycle and the buyer.

This hour-long, special edition of BtoB Marketing Minute features a recent Booth 61 interview with Arketi Principal Mike Neumeier, APR. He joins a host of influential members from Georgia's technology community, and together they discuss the state of the tech industry.

In November 2012, Brickstream asked Arketi Group to craft and execute a strategy to re-launch the 12-year-old company at the largest retail show in North America – NRF's Annual Convention & EXPO, otherwise known as "Retail's BIG Show."

We compiled the findings from the sixth annual Technology CMO Roundtable into a must-read white paper for BtoB tech marketers.

Upon reflection of our recent PRSA Georgia Phoenix Award wins, we’ve distilled seven learnings that may be of interest to BtoB marketers.

The new year is here, and now is the perfect time for marketers to make (and start on) a few New Year’s resolutions related to optimizing lead nurturing efforts.

Despite cuts in travel budgets and fewer mega industry conferences, respondents still prefer personal connections over technology touch points.

Earlier this year, Arketi’s B2B Marketing News was named a best B2B blog of 2012 in The Best of BuyerZone series.

The key to bulletproofing a budget is to let metrics drive the conversation, using a return on investment model that demonstrates the dollar value of marketing.

Media relations is key to the overall success of your marketing strategy, but if you’re like most companies, you’d like more success.

Your company’s website is its face to the world. It’s the first place anyone, and most everyone, goes to understand who you are and what you do.

These days, there is a mobile app for everything. While some enhance productivity and advance our professional endeavors, others are enjoyed purely for their entertainment value. Listen to find out the top 10 apps for this summer.

Marketers have long dreamed of having accurate information about customers and prospects. With today’s social media, CRM, ERP and new tools for data collection, what was once a hard-to-find trickle of customer data has become a torrent of information. Companies are asking themselves how they can effectively manage the increasing volume and complexity of the data stream.

Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses. In recent years, the stakes have grown even higher as economic conditions and the growth of social media have given customer opinions more significance. Today, Facebook, Twitter and LinkedIn make it easy for a customer to share a positive or negative brand story with hundreds or thousands of people as quickly as one can hit the submit button. If customer retention is a goal, then customer advocacy – turning buyers into believers – is essential.

It’s time to stop selling and start listening. This is a way of thinking that places buyers at the center of all marketing priorities. Understanding what buyers care about, how they make their decisions, and how they want to receive information, makes marketing about them, not about us. This isn't about doing more – or even about doing less. It's about doing what matters. And since most of us are being asked to stretch our resources ever further, focusing on what’s important is more important than ever.

Arketi’s fifth annual Atlanta High-Tech CMO Roundtable and the first such Roundtable for the Raleigh-Durham area featured marketing and PR executives from leading technology companies throughout the Southeast. The collection of top marketing and PR minds gathered to discuss the current and future state of BtoB marketing, and five common themes emerged.

The holiday season is full of family, friends, fun and food. If you’re like us, that homemade pie was just too tempting to resist a slice… or two. Now, as the new year starts, we notice our waistlines seem a little fuller, our motivation kicks in, and we make resolutions to drop the added weight. Instead of trying to lose your love handles, shed some pounds elsewhere – your writing. No sweating is required (we promise!) and this is a resolution that you can actually see through the end of the year.

News release quotes are often the most underutilized communications tool at a PR professional’s disposal. Quotes in releases have determined company policies, influenced political decisions and inspired strategic vision.