Informações:
Sinopse
Each of the fifty-seven haikus is approximately sixty words.Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.
Episódios
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![Fifty Seven Brand Haikus Introduction]()
Fifty Seven Brand Haikus Introduction
25/02/2016Benson Brand Strategy is proud to introduce its new book Fifty-Seven Brand Haikus. Each of the fifty-seven haikus is elegantly succinct—approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand. The haikus may be read in any order.
