B2b Growth: A Daily Podcast For B2b Marketing Leaders

Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum. Discussed in this Episode:The power of a strategic marketing planCrafting your brand story and narrativeB2B Marketing budgetsLink to Post:https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

What if you could instantly connect with individuals interested in your niche, active online, and highly likely to engage if you just reach out?In this episode, Benji and James talk through the art of “stealing” an audience and crafting a Carasol on LinkedIn that works. Link to Post:https://www.linkedin.com/posts/matlehnhoff_how-to-steal-an-audience-on-linkedin-activity-7064253332214673408-aNhU?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Unless your name is Joe Rogan, interview-based shows aren't good enough anymore. The content our buyers consume from creators & consumer media brands is just too good…and it’s (rightfully) raised the bar for B2B content. So how do you make something better?On this episode, James and Benji discuss the evolution of B2B podcasting and the strategies needed for success in 2023 and beyondLink to Post:https://www.linkedin.com/posts/jamescarbary_byebyecommoditycontent-affinityoverawareness-activity-7064928864266792960-JSEy?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Apple has crafted a new category, drumroll please… “Spatial Computing”!On this episode, Benji and James discuss the recent release of the Apple Vision Pro, the impact this will have in the market, and what marketing leaders should be learning from Apples positioning around the new technology.Link to Post:https://www.linkedin.com/posts/aprildunford_heres-my-take-on-the-apple-vision-pro-from-activity-7071944558485409792-bdl0?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website.On this episode, James & Benji are joined by Gaetano DiNardi, Growth advisor and B2B marketing guru to discuss the horror that is blended conversion rates and how to move in a better direction.Link to Post:https://www.linkedin.com/posts/officialg_marketing-activity-7051897994480087040-lWx4?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Gaetano: https://www.linkedin.com/in/officialg/

Adobe just released a game-changing AI update to Photoshop! In this episode, Benji and James discuss the implications and the exciting use cases for B2B marketers.Link to Post: https://www.linkedin.com/posts/juanjosedelgado_aiinadobe-photoshopfirefly-airevolution-activity-7066792598446743552-xxZq?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

In this episode, Benji and James discuss the art of a cold pitch, who do you contact and how? This conversation was triggered by a viral LinkedIn post from Jessica Gilmartin, Chief Marketing Officer at Calendly.The underlying message, the C-suite exec at a Fortune 500 company is probably not the most effective person to reach out to… so then who? Link to Post: https://www.linkedin.com/posts/jessicagilmartin_prospecting-sales-leadership-activity-7066759701056675840-5iqD/?utm_source=share&utm_medium=member_iosConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Are we running our social media strategy based on facts and data or myth and hype? On this episode, Benji sits down with Ian MacRae, author of the book "Myths of Social Media". As a work psychologist, Ian brings a unique perspective to the social media landscape.With a focus on B2B marketers and content creators, Benji seeks Ian's advice on improving CEOs' brands and subject matter experts on social media platforms. The conversation takes an exciting turn as Ian exposes his top four myths of social media, providing valuable insights that challenge common misconceptions. Throughout the episode, listeners gain practical takeaways and are encouraged to explore Ian's books on platforms like Amazon.As the episode draws to a close, Benji expresses his gratitude to Ian for sharing his expertise and thanks the loyal audience for their continued support. He encourages listeners to connect with him personally on LinkedIn and invites them to visit b2bgrowthshow.com for more engaging content.Discussed in this Episode:4

In this episode, Benji and James delve into the misconception surrounding a company's positioning based solely on its website and tagline.April Dunford recently shared her thoughts on LinkedIn, highlighting the complexity and nuance involved in understanding a company's true positioning. Today, the guys breakdown that post and the ways we can easily get it wrong. Link to Post:https://www.linkedin.com/posts/aprildunford_im-often-asked-can-you-look-at-our-website-activity-7057366791588622336-0dgN?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

The playing field has shifted and winning mind share leads to market share. The big question is, how can your organization continue to win mind share? One of the most effective, personal ways in B2B is having your CEO be consistent on LinkedIn. In this episode, James and Benji talk through how to get your CEO consistent on social media, and how to measure that content. Link to Post: https://www.linkedin.com/posts/devinreed_contentstrategy-activity-7057085006141095936--KpA?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5719666/advertisement

Kirill Vdov, recently took to LinkedIn to share 30 things he’s learned after spending 5000 hours running LinkedIn Ads. In this episode, Benji and James break down their favorite learnings from this post and give you practical takeaways for your next LinkedIn ad campaign. Link to Post: https://www.linkedin.com/posts/kirillvdov_b2bmarketing-performancemarketing-ppc-activity-7056870224213544961-R-FW?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5719666/advertisement

“Michael Jordan played 15 years, won 6 championships. The other 9 years was a failure?”- Giannis Antetokounmpo On this episode, James and Benji discuss the recent, viral clip from NBA all-star Giannis Antetokounmpo on the topic of failure. Do the guys agree? Disagree? Could this be a mentality to bring into business and marketing?LinkedIn Post from Vin Matano: https://www.linkedin.com/posts/vinmatano_you-might-think-failure-happens-all-too-activity-7057382065746374656-M0uj?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5719666/advertisement

“The outcome of good internal marketing is cross-company alignment. And as you scale, alignment becomes your multiplier.” - Andrew DaviesOn this episode, Benji and James discuss the power of internal marketing and where it can be easy to go off track as you scale. This episode topic was sparked by a post from friend of the podcast Andrew Davies, you can find his post here: https://www.linkedin.com/posts/andjdavies_internal-marketing-needs-a-makeover-when-activity-7038877477036814336-89YR/?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5719666/advertisement

Productivity and creativity don’t always play nice together. How do you re-energize your creative muscle? What if it’s in walking away from the project that you find renewed passion, vision, and inspiration?Today, James and Benji are joined again by Mark Jung to discuss a recent post from Eddie Shleyner, about the power of being less productive.Link to Post:https://www.linkedin.com/feed/update/urn:li:activity:7047180432748003328/?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7047180432748003328%29Connect with us: Mark: https://www.linkedin.com/in/markpjung/James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

On this episode, James and Benji are joined by Mark Jung, VP of Marketing at Nextiva to discuss a brilliant brand and newsletter campaign from Oatly.Link to Post:https://www.linkedin.com/posts/markpjung_how-to-build-a-media-company-well-played-activity-7043954983142129664-Amxz/?utm_source=share&utm_medium=member_desktopConnect with us: Mark: https://www.linkedin.com/in/markpjung/James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

If you’ve been in B2B Marketing longer than 5 minutes you’ve heard about the need for sales and marketing alignment. What if one 90-minute meeting each quarter could foster that comradery and sky rocket your productivity? Today, James and Benji breakdown the quarterly meeting MJ Smith is executing and how you integrate something similar with your sales dev team. Link to Post: https://www.linkedin.com/posts/mjpsmith_b2bmarketing-activity-7049113560811008000-2R4N/?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

On this episode, James and Benji welcome back Dan Sanchez to discuss the latest Google Analytics update, why people are up in arms and the ultimate ramifications.Link to Post:https://www.linkedin.com/posts/steffenhedebrandt_googleanalytics-b2bmarketing-webanalytics-activity-7051832783605784576-RJNz?utm_source=share&utm_medium=member_iosConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Dan: https://www.linkedin.com/in/digitalmarketingdan/

In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. This post BLEW UP on LinkedIn, the tips are practical and you can apply them right away. Link to Post:https://www.linkedin.com/posts/alicjasmin_7-ways-to-make-your-writing-cooler-ugcPost-7051501711516983296-u_xt?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

On this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “Bullseye Marketing” and why many B2B companies lack robust marketing programs.Discussed in this Episode:The 3 phases of Bullseye MarketingLeveraging your website to see the greatest ROI Social media vs Email marketingBuy the book now: https://www.amazon.com/dp/B0BXQNGH6K?&linkCode=sl1&tag=artillerymark-20&linkId=2bbbe7c143b07666d3c71643630897ca&language=en_US&ref_=as_li_ss_tlConnect with us: Louis Gudema - https://www.linkedin.com/in/louisgudema/Benji - https://www.linkedin.com/in/benji-block/

In terms of marketing, Apple reigns supreme. In B2B, what can we take and use? What can we learn from Apple's best ads? Using a LinkedIn post from Josue Valles, James & Benji talk about their favorite Apple ads through the decades. Link to Post:https://www.linkedin.com/posts/josue-valles_55-classic-apple-ads-every-marketer-should-activity-7044284080141598720-UCYu/?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/