B2b Growth: A Daily Podcast For B2b Marketing Leaders

Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM?On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign created by Liquid Death and April Dunfords “grumpy” response. Link to the posts discussed:https://www.linkedin.com/posts/phoenikhs_advertising-storytelling-copywriting-activity-7090631979267731456-1rxU?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/feed/update/urn:li:activity:7097644842536640512?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7097644842536640512%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29Connect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still matters? What can we let go and move on from? Link to Post:https://www.tiktok.com/t/ZT8NLwXct/Connect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals.On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to discuss the need for a focused strategy for your B2B brand, and why trends will only get you so far. Link to Posts:https://www.linkedin.com/posts/katewinick_socialmedia-socialemediamarketing-brandsocial-activity-7094307629186826241-jlvn?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/posts/alli-tunell_if-youre-a-new-content-marketer-and-your-activity-7047203904698138624-d8qy?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.li

As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to break this down. Discussed in this Episode:Why it’s vital to listen to consumers and not try to craft artificial hypeHow “negative” PR can still be turned positiveThe need for content marketers to remember the importance of the top of the funnelConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, James and Benji are joined by Brent Barkey and Alli Tunell to discuss the recent announcement from Zoom that employees are headed back to the office. What does this mean for the future of remote work?Link to Post:https://www.msn.com/en-us/money/technology/even-remote-work-icon-zoom-is-ordering-workers-back-to-the-office/ar-AA1eVgvmConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/Alli: https://www.linkedin.com/in/alli-tunell/

On this episode, Benji and James dive into a thought-provoking LinkedIn post by Emil Kristensen, where he shares his top 10 non-marketing books that every marketing leader should read. The guys dissect some of the book's unique insights, exploring how they can reshape the way marketing leaders approach their roles.Link to Post:https://www.linkedin.com/posts/emilgkristensen_10-non-marketing-books-every-marketing-leader-ugcPost-7082002656298180608-ymFg?utm_source=share&utm_medium=member_iosConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Don’t make the BIG mistake… Trying to tie results to individual tactics.On this episode, James and Benji discuss a recent post from Mary Keough about reframing results of our marketing efforts. It’s time to shift your thinking and answer the question: Are you targeting the right people with the right message in the right places?Link to Post:https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-saasmarketing-attribution-activity-7084528087035490304-9DTA?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

How do you build a content powerhouse from scratch?On this episode, Benji and James discuss the 7 step process Devin Reed has used leading content teams at two $1B+ companies. Discussed in this Episode:How to set strategic goals for your contentThe importance of focus and what channel you should aim to dominateWhen is the right time to scale your content efforts?Link to Post:https://www.linkedin.com/posts/devinreed_ive-led-content-teams-at-two-1b-companies-activity-7080561207341977600-DAQB?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

On this episode, James and Benji discuss the recent announcements from Lavendar and HockeyStack – they both launched media brands! What does this mean for the future of content marketing? How is the term media brand being used by different organizations? And what should you do to begin creating a media brand for your organization? Link to Posts:Obaid:https://www.linkedin.com/posts/obaid-khan-durrani_the-time-has-come-today-we-launch-the-flow-activity-7087489951063252992-3p0H?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/posts/obaid-khan-durrani_build-a-media-company-create-demand-for-activity-7079899666972041216-SZMW?utm_source=share&utm_medium=member_desktopTodd:https://www.linkedin.com/posts/toddclouser_im-happy-to-share-that-im-starting-a-new-activity-7086697065019252736-e-Jz?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/posts/toddclouser_building-a-media-brand-isnt-just-about-brand-activity-7087804468947247104-nUja?utm_source=share&utm_medium=membe

Ben Meer is currently a viral machine on LinkedIn. In this episode, Benji and James break down how Ben is utilizing systems and copywriting techniques to make a notable splash on social media, and how you could do the same.Link to Ben’s Profile: https://www.linkedin.com/in/benmeer/Connect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

You get about 2 seconds to make an impression.In this episode, Benji and James talk through a recent post from Nigel Thomas giving away 17 unique hooks for you to try in your next ad campaign. Link to Post:https://www.linkedin.com/posts/nigelthomas-ai_17-viral-tiktok-hooks-for-ads-activity-7069439986256793600-S5ph?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

We’re in the middle of a massive shift. 15 years ago it was the rise of social media, today the business world is grappling with the implications of the creator economy. "Content Marketing" is changing. We see a future with creators at the center of B2B marketing teams. Creators for companies. Not influencer marketing(Influencer marketing is great, but this is different).Creators inside your company, that grow the media brand of your organization, and by proxy the company brand... helping your company develop an owned audience and building the creators' personal brand in the process.In this episode, James talks to Benji about his recent post on this subject and all the exciting implications! Link to Post: https://www.linkedin.com/posts/benji-block_creators-for-companies-this-is-the-way-activity-7084521694094077952-uIWw?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

In this episode, James and Benji break down LinkedIn’s new feature: thought leadership ads. With a focus on providing valuable insights and industry expertise, these ads have the potential to transform the way businesses connect with their target audience on the professional networking platform. Link to Post:https://www.linkedin.com/posts/canberkbeker_linkedinads-demandgeneration-b2bmarketing-activity-7071417883469258752-yERM?utm_source=share&utm_medium=member_desktopPost from Justin Rowe:https://www.linkedin.com/posts/justin-rowe-4043339b_linkedinads-linkedin-entrepreneurship-activity-7079423854485381121-o7Jm?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Life has boundaries we perceive, but they’re often more flexible than we think.On this episode, Benji and James discuss 17 questions that have dramatically changed the life of Tim Ferris and how they may just impact yours as well. Discussed in this Episode:Stepping away to get aheadEntrusting your team with more responsibilityHow to find contentment even as you strive to achieve big goalsLink to Post: https://tim.blog/wp-content/uploads/2020/01/17-Questions-That-Changed-My-Life.pdfConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

“Anyone can always do/give 10% more.”In this episode, James and Benji discuss the easiest way to continue to advance your career and become invaluable to your organization. Discussed in this Episode:How habits compound over timeThe necessity of honing your craftThe ability to be content yet always work to improveLink to Post: https://www.linkedin.com/posts/alice-de-courcy-5205516a_b2bmarketing-demandgeneration-activity-6973185564585967616-09J-?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Should B2B companies continue running lead gen campaigns on LinkedIn and Facebook? Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Walker is saying. On this episode, Benji and James discuss the recent B2B advertising benchmark report from Metadata and Chris Walker’s response to the findings.Discussed in this Episode:How to start building an owned audienceWhy Lead gen is not the optimal strategy to use on paid socialLink to Post: https://www.linkedin.com/posts/chriswalker171_marketing-advertising-linkedin-activity-7084881983880790017-uTpV/?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts.Discussed in this episode:The pros & cons of the three motionsHow to start a media brand from scratchThe value of launching a media brand in this economic climate

In this episode, James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping-off point.Discussed in this episode:Making content work harder for your organizationSEO as the Zombie of MarketingEnsuring your SMEs avoid creating commodity content

Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum. Discussed in this Episode:The power of a strategic marketing planCrafting your brand story and narrativeB2B Marketing budgetsLink to Post:https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

What if you could instantly connect with individuals interested in your niche, active online, and highly likely to engage if you just reach out?In this episode, Benji and James talk through the art of “stealing” an audience and crafting a Carasol on LinkedIn that works. Link to Post:https://www.linkedin.com/posts/matlehnhoff_how-to-steal-an-audience-on-linkedin-activity-7064253332214673408-aNhU?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/