B2b Growth: A Daily Podcast For B2b Marketing Leaders

In this episode of the #HowtoPodcast series, Logan, our Director of Partnerships here at Sweet Fish shares our answer to a common question: Should you release podcast episodes on holidays? We get this question all the time. Here's our short answer: YES and here's why... We're closing in on 1,200 episodes on the B2B Growth Show & we've never seen a dip in download #'s on holidays. In fact, we've often seen spikes. Maybe listeners are loading up their #podcast queues for down time during travel. Maybe time away from the office is giving them more time to consume content. Whatever the case, don't assume that everyone is totally tuned out over Thanksgiving, Christmas or any other holiday week. Also, podcast consumption is a little different than our social media feeds. Yes, LinkedIn & others are no longer completely chronological, but there is a lot to be said for posting at 'peak' times/days. For podcasting, though, if someone is subscribed, they'll likely get to your episode eventually. It will be the h

In this episode we talk to Eric Vardon, CEO & Co-Founder at Morphio. Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode we talk to Mark Alba, VP of Marketing at Malwarebytes. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dan Gingiss, a CX and marketing speaker and consultant at Winning Customer Experience and author of Winning at Social Customer Care about the two keys to creating and delivering an extraordinary customer experience. Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

Most of the money that you don't have right now, but you want next year, should be coming from … clients you already have. On this #Agency series, cohost Drew McLellan dives into why your existing client base is your greatest source of net-new revenue for 2020. What we talked about: 1) You've already earned their trust 2) They're accustomed to sending you money every month or every quarter 3) You've already demonstrated how smart you are, and how much value you are providing 4) You are embedded within business on some level, and you have an opportunity to show how you could grow their business This #Agency episode is co-hosted by Drew McLellan, “Top Dog” at Agency Management Institute. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3

In this episode we talk to Darcy Kurtz, VP of Global Product Marketing at Mailchimp. Check out the reports from Mailchimp here... The Business Creation Journey: https://assets.ctfassets.net/yzco4xsimv0y/4rZoYoLXtbtcd2nwPZgj33/d6494f1b7473798cd4e9674c19b5cf59/2019-Mailchimp-Report_Start-Marketing-Day-One.pdf The State of SMB Marketing Report: https://mailchimp.com/resources/look-ahead-2020-trends/ Connect with Darcy on Twitter: https://twitter.com/gizkur?lang=en Also, you can check out the episode Logan mentioned on Google Alphabet Soup here: https://sweetfishmedia.com/google-alphabet-soup-james-carbary-logan-lyles Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

On this episode, we talk with Touseef Mirza, Cofounder of CoreConnect and Adjunct Professor at NYU about the intimate role human interaction continues to play in brand marketing and how AI can help foster emotional connections. LinkedIn: https://www.linkedin.com/in/touseefmirza/ Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode we talk to Greg Drobnick, Co-founder of Heal. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode of the #BehindTheCurtain Series, James & Logan share some compelling stats from LinkedIn research about the impact thought leadership can have on revenue, as well as 10 ways you can tactically establish the thought leadership of your CEO or other senior executive. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode we talk to Josh Thompson, Vice President of Marketing at Palmer-Donavin Manufacturing Company. Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this 8th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sharon Toerek, an intellectual property and marketing law advisor at Legal+Creative about influencer marketing, content creation, and other potential hot spots for marketing on the wrong side of the law. Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

In this episode we talk to Geoff Smith, Chief Marketing Officer at Centrical. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode we talk to Kenny Hall, Product Marketing Manager at Springbuk. Check out the Product Marketing Alliance Slack Channel that Kenny mentioned in this episode here: https://productmarketingalliance.com/join-slack/ Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode we talk to Mark Montgomery, Chief Marketing Officer at Craneware. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode we talk to Garrett Jestice, Head of Marketing at Lucidpress. The book Logan & Garrett talked about here: The Advantage by Patrick Lencioni You may want to check out the Webby Awards we discussed in this episode too: https://www.webbyawards.com/ The resources Garrett mentioned can be found here: https://www.lucidpress.com/pages/resources/report/the-impact-of-brand-consistency https://www.linkedin.com/posts/garrettjestice_brand-marketing-brandconsistency-activity-6603000445617135617-TfsL Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode of the #BehindTheCurtain Series, James & Logan share conversations and thoughts what is making us tick here at Sweet Fish Media. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this episode we talk to Matt Duffy, Chief Marketing Officer at Pixability. Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

Personalization is the future of marketing. Just ask Greg Lim, CEO & Co-Founder at Persosa. They help companies take their websites from a 0 to a 10 on the personalization scale, saving clients hundreds of thousands of clients in the process. On this episode, Greg shows you how to start personalizing your marketing by making small tweaks. What we talked about: Personalization Website personalization Demand Gen SEO This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

In this episode we talk to Vivek Khandelwal, Founder of iZooto. For more on similar website traffic topics, check out the B2B Websites series here: https://sweetfishmedia.com/category/b2bwebsites/ See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.