Gen Y Marketing Podcast

Informações:

Sinopse

The Gen Y Marketing Podcast (as the name suggests) takes a look at marketing tactics from a Generation Y point of view. If you're not working to attracting Gen Y customers, the question must be asked, where will your business be 10 years from now?

Episódios

  • Gen Y Marketing Podcast - Episode 88

    15/03/2011

    With the film "The Kings Speech" set to clean up at the Oscars this year, I feel the need to set the story straight on a couple of things. We have been inundated with questions of recently asking everything from "is Nat's speech impediment the same kind that King George the VI's suffered from?" to "Is it true Nat turned down the role of King George the sixth in the movie?". To set your minds at rest people, we had nothing to do with this particular film but you can look forward to our upcoming release entitled "The lispy guy from the Gen Y Marketing Podcasts first episode" which tells as similar story but just different enough to avoid any copyright infringements. Taco Bell flips the script http://i.huffpost.com/gen/242169/TACO-BELL-MEAT-BEEF-LAWSUIT-NEWSPAPER-ADS.jpghttp://www.latimes.com/health/boostershots/la-heb-taco-bell-ingredients-20110202,0,408198.story Two ad censorship stories http://www.theage.com.au/business/media-and-marketing/google-accused-of-papering-over-ads-20110131-1ab6w.html http://w

  • Gen Y Marketing Podcast - Episode 89

    15/03/2011

    Hey! Commonwealth Bank! Blogs are counted as social media right? Well that being the case we think you are terrible, and being that you are SOOO concerned about getting in touch with disgruntled customers so you can "provide customer support and outcomes" then you should probably give us a call. Our number is 0406 575 339. On this weeks show..nab break up campaign http://www.theage.com.au/business/nab-ads-put-noses-out-of-joint-20110214-1atq0.html http://www.theage.com.au/business/nab-serenades-shoppers-as-bank-wars-get-personal-20110215-1av4o.html http://mumbrella.com.au/nab-escalates-war-on-its-rivals-with-video-stunts-39562 Controversial Superbowl Ads http://blogs.wsj.com/venturecapital/2011/02/08/as-groupon-defends-its-super-bowl-ad-homeaway-apologizes/ Bank threatens staff with sack over social media comments http://www.theaustralian.com.au/news/nation/bank-threatens-staff-with-sack-over-social-media-comments/story-e6frg6nf-1226000454432 Chanel 7 promo a little bit of a rip off http://www.herald

  • Gen Y Marketing Podcast - Episode 90

    15/03/2011

    This week we welcome our guests Oxycontin, Vicodin and Adderal. We you you will all make them feel welcome... Dymocks does a Nandos on Boarders and A&R vouchers http://www.marketingmag.com.au/articles/news/4787/dymocks_pays_up_for_borders_and_angus_robertson_vouchers/ Hollywood has had its fill of Apple brand placements http://www.networkworld.com/community/blog/hollywood-has-had-its-fill-apple-brand-placem Google MYOB free website giveaway! http://www.gizmodo.com.au/2011/03/google-and-myob-give-away-free-website-and-domain-name-hosting-for-businesses/ KFC dumps finger lickin' good slogan http://www.watoday.com.au/business/marketing/finger-lickin-good-slogan-kicks-the-bucket-after-60-years-20110221-1b22e.html Facebook winning display ad revenue from Google http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20477&Title=Facebook_winning_the_display_revenues_from_Google TV ad makes aboriginals look like gang members http://www.abc.net.au/news/stories/2011/02/22/3145318.htm?section=justin

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