Max Mckeown's Posts

"Strategy is not the same thing as strategy tools or models. Yet, it's useful to know what they are so you can deal effectively with corporate strategy, and if you use them with the principles and challenges in the rest of The Strategy Book, they can be very effective ways of organizing and sharing your strategic thinking." Excerpt from The Strategy Book by Max Mckeown

"The power in strategy is in shaping your future. This means that to be useful, strategy has to work in the real world. Far too many strategies are created for a fictional world where simply writing down objectives is enough to achieve them. It is a false world where the commands of distant executives are instantly obeyed and where every assumption in the strategy stays true forever." Excerpt from The Strategy Book by Max Mckeown

"Strategy is about getting to where you'd like to be, or at least making the most of where you are. And this is part of what it means to win with strategy. You don't have to win at all costs and you don't have to play a zero sum game where there is only one winner and a whole bunch of sorry losers. You don't have to be destructive or vindictive, you could use strategy to win by creating value." Excerpt from The Strategy Book by Max Mckeown

"At some point, you will want to create your strategy for getting from where you are to where you would like to be. Even if you are entirely happy where you are, you will still need a strategy for keeping yourself there - other people are creating strategies and making waves that may change your situation." Excerpt from The Strategy Book by Max Mckeown

"To think like a strategist is to see possibilities that can be shaped into desirable opportunities. You have to be able to notice historic trends that open up those new opportunities and you need to be able to play a kind of multi-dimensional chess, imagining several moves ahead what your next move should be now." Excerpt from The Strategy Book by Max Mckeown

"Strategy is about shaping the future. And that's the reason for The Strategy Book - to help you to use strategy to figure out what to do now to get what you really want in the future. This book can help make strategy work more often." (Excerpt from The Strategy Book by Max Mckeown.)