Hot Copy: A Copywriting Podcast For Copywriters

It’s been a long time coming but we’re finally tackling the topic of proofreading. This is right up the alley of many copywriters and editors, who offer proofreading as a value-adding service to their clients. Neither of us does this … in fact, we don’t even do our own proofreading. Are you shocked? You needn’t […] The post E81: Perfect proofreading for error free copywriting appeared first on A copywriting podcast for copywriters.

With Sara Berry We all know as working copywriters that while we put our love, our heart, our soul, our everything into our clients’ marketing, we sometimes neglect our own. So today we’re focusing in on exactly what you need to do as a copywriter to build your business. To boost it, to make people more […] The post E80: 10 easy marketing wins for Copywriters appeared first on A copywriting podcast for copywriters.

With D.P. Knudten Today Kate talks to D.P. Knudten, a copywriter from Wisconsin, about social media and how it can be a powerful booster for copywriters. Tune in to learn: What is ROTOMA (Return on Top of Mind Awareness), and why should copywriters care? What is Shoemaker’s Children Syndrome? In our increasingly visual world, how […] The post E79: How copywriters can use social media to build their personal brand appeared first on A copywriting podcast for copywriters.

How to write blog content that boosts your profile with software services We’ve talked a little about finding your niche as a copywriter. Medical, government, health, finance. Finding the right niche for your skills can help you earn more moolah as you become a go-to writer who gets the ins and outs of a particular […] The post E78: Writing copy for SAAS businesses, with Kaleigh Moore appeared first on A copywriting podcast for copywriters.

Tactics to deal with newbie fears and oldbie exhaustion In this solo interview, Kate talks to Robert Gerrish, a well-known name in the Australian solopreneuer world. Robert, a friend and mentor to Kate for many years, was one of the guest speakers at her recent CopyCon18 event in Sydney. He was a huge hit, even […] The post E77: What keeps copywriters awake at night (and some simple solutions) with Robert Gerrish appeared first on A copywriting podcast for copywriters.

Getting through revisions as quickly and painlessly as possible. Our last episode focused on beating the blank page and getting your first draft ready. You’ve hit send… but now what? How do you manage the revisions process (especially when it seems to derail everything) and get the client through to approval? If you weren’t nervous enough […] The post E76: Revisions and approvals – step by step process (part 2) appeared first on A copywriting podcast for copywriters.

A step by step process to get that first draft done. Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…? You’re not alone. Once you land a […] The post E75: Beat the blank page! Our copywriting process from blank page to first draft appeared first on A copywriting podcast for copywriters.

Your questions. Our answers. As copywriters with our very own podcast, we’re often asked questions.  Questions about copywriting. Questions about being a copywriter. Questions about managing our businesses and our family life. Questions about our dogs. So, every now and then we like to pull some out and answer them.  That’s what today is all about. We’re […] The post E74: Hot Copy Q&A appeared first on A copywriting podcast for copywriters.

All the chat, zero cheese. These days we’re all aiming to make a deeper, more real connection with our customers, and we know the way to do this is through conversational copy. Instead of stuffy, overly formal content we want to create warm, engaging, friendly wordage. Copy that makes it feel like we’re chatting with […] The post E73: Writing conversational copy with Vikki Ross appeared first on A copywriting podcast for copywriters.

Tiny snippets of copy joy to help and persuade your customers So, you’ve finally finished writing your client’s copy. The homepage is ‘Wow,’ the content pages are engaging and you’ve done just the right amount of SEO to keep those pesky Google hummingbirds singing. But you’ve forgotten something. That’s right — your micro copy. We […] The post E72: Micro copy: How to make a big impact with small copy appeared first on A copywriting podcast for copywriters.