Hot Copy: A Copywriting Podcast For Copywriters

The surprising platform that delivers copywriting leads How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform […] The post E101: Nailing Instagram with Ami Williamson appeared first on A copywriting podcast for copywriters.

Is the grass really greener up the hill of success? When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s cracked up to be? Is the […] The post E100: The unexpected problem with copywriting success appeared first on A copywriting podcast for copywriters.

Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they something you should consider working harder to build relationships with? Are […] The post E99: How to work with agencies with Kate Merryweather appeared first on A copywriting podcast for copywriters.

Can you have a thriving business without sacrificing your family life?   Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves […] The post E98: Is copywriting making you a bad parent? appeared first on A copywriting podcast for copywriters.

What do you wish you’d know when you started your copywriting career? We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not let facts spoil the glamour. It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together […] The post E97: TCC IRL NYC: Super tips from the experts appeared first on A copywriting podcast for copywriters.

Is swearing in copywriting something you should try?   To swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What […] The post E96: Sweary Copy: Smart tactic or too try hard? appeared first on A copywriting podcast for copywriters.

Leveraging the experience of others to boost your own career   Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co-hosts the second best copywriting podcast too! The golden […] The post E95: From copywriting to copy king: How Rob Marsh masters the art of copywriting appeared first on A copywriting podcast for copywriters.

Are you ready for a journey into the past? We’re going back in time for a special flashback. In this episode, we’re sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. Plus our tips on spotting them and how to work with them […] The post E94: Different copywriting clients and how to manage them appeared first on A copywriting podcast for copywriters.

How to use language to persuade and sell   Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy slime? How can we tailor our […] The post E93: Psychology based copywriting tips: Cath Fowler appeared first on A copywriting podcast for copywriters.

How to add this profitable service to your business   We’ve all read those long-form Facebook ads and wondered if they really work. Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words! And they work. Why do […] The post E92: Writing long form FB ads (that convert like crazy): Justin Blackman appeared first on A copywriting podcast for copywriters.

Investing your time instead of spending your time.   Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it. What do you do when you’ve run out of time? You can’t buy more.  We’ve tried.  So, how do you choose what’s worthy of investing your time […] The post E91: Time saving tips for busy copywriters: Kate Christie appeared first on A copywriting podcast for copywriters.

Building a successful business from scratch.   Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it. Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns […] The post E90: From teacher to copywriter: Chris Cooper appeared first on A copywriting podcast for copywriters.

How to make the most of the quiet times. It’s nearly Christmas and that statement either makes you CHEER or BOO. Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we […] The post E89: Surviving Christmas + Q&A appeared first on A copywriting podcast for copywriters.

Why conversations make more money than pitches.   Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting […] The post E88: The science of conversational copywriting with Nick Usborne appeared first on A copywriting podcast for copywriters.

And how you can be one. In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service. We shared some helpful tips but we’re going in deeper today. […] The post E87: Why are some copywriters so expensive? appeared first on A copywriting podcast for copywriters.

Is snazzy branding the key to a successful copywriting business? We’ve all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles. We buy the thing. Then it’s delivery and we unwrap the layers of shiny wrapping, dig through a giant box of those puffy polystyrene doo dars and […] The post E86: Is your copywriting business a sock in a box? appeared first on A copywriting podcast for copywriters.

How to write profitable emails for clients Email is dead! No it isn’t! Email is the most powerful marketing tool on the planet! Which is it and how can copywriters use email marketing to boost their business? In this episode, Belinda chats to email marketing strategist Sarah Anderson. Sarah generously shares her tips on email […] The post E85: Expert email marketing: Sarah Anderson appeared first on A copywriting podcast for copywriters.

The differences between US, UK, and AUS copywriting Language localisation can be a bit of a minefield. Between the US, the UK and good old Aussie-land we all technically speak the same language, right? So how hard could it be? Quite hard actually. Today, we’re covering the differences you need to know to take your […] The post E84: How to take your copywriting global appeared first on A copywriting podcast for copywriters.

And how can they help transform your copywriting business? If you’re a copywriter, you’ve probably heard of the term Copy deck before, but you might not be 100% sure what it is. In this episode, we answer ALL your copy deck questions and explain how this one document could transform your copywriting business. Tune in […] The post E83: What is a copy deck anyway? appeared first on A copywriting podcast for copywriters.

Now we’re all copywriters here, right? So we should be able to write, right? But the truth is, even after years of slaving at the typewriter, we all could still learn a thing or two. If you’re feeling lost with your writing… Or your ransom notes are going unanswered… Or people are ignoring your emails…  […] The post E82: 10 tips on Writing Better with Amanda VanElderen appeared first on A copywriting podcast for copywriters.