Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

Are you hiding behind your screen and avoiding interacting with “real” people in your business? If you want to get noticed, you need to start hustling so you can make a big impression. As part of the What’s Working Now series, Danetha Doe, a personal finance expert and brand ambassador shares her secrets to getting out there with live events and media opportunities. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode110.   Items Discussed in this Episode: Danetha shares what her business has looked like as far as networking over the last year Live events have taught Danetha a lot about her business, not feeling alone, and tweaking her offerings to better serve her community Danetha talks about some of the high profile interviews she’s been able to land and how she made it happen Media interviews don’t just happen by other people magically appearing, you have to do the work that goes into it If you actually do your homework before you pitch, you stand

We all talk about referrals and how powerful they can be, but most people really don’t do a great job at making them happen. Breanne Dyck joins us to share her awesome spin on referrals - asking for introductions and shares exactly how that’s impacting her business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode109. Items Discussed in this Episode: Breanne explains her unique business model and how she loves to run her business Breanne shares what she has learned about not just referrals, but introductions specifically We talk about the difference between introductions and referrals, and Breanne explains which one has been more beneficial to her business The education process can be really challenging, Breanne shares how it’s a big part of her business to educate her clients on how to refer someone to her Making an introduction is a lot less pressure than making a referral, Breanne explains why We talk about what an indirect introduction is and

One of my fave video pros, Holly G joins us today to talk about Periscope.  She covers what it is, how she’s using it and the #1 thing you need to consider before you dive in as part of the what’s working now series. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode108. Items Discussed in this Episode: Holly gives us the rundown of what Periscope is and what we can use it for in our business Holly shares how she’s really using Periscope to add value to her business We talk about how to actually make time to periscope in your business Holly shares what she learned over her first month of using Periscope strategically and the results for her business Using Periscope can increase your following on all other social media platforms, Holly shares her personal results Before you decide to just hop on Periscope, you need to make sure ‘your tribe’ is actually hanging out there Get yourself and your strategy business ready, you need to prep and plan out your

We’re kicking off a new series today on the show talking about what’s really working right now for actual business owners. Expert advice is well and good, but we only really know what’s going to work by doing. In the coming weeks, I’ve got a series of business owners sharing marketing tactics and their results. Today we kick off with me sharing what’s working for me when it comes to time management and productivity. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode107. Items Discussed in this Episode: True expert advice is only great to a point, doing more and more is a recipe for going insane To spend time working on your business instead of in your business, you have to really zone in on what’s working for you and your business The ‘What’s working now’ series, will feature people who are quietly building great businesses that really serve their clients Who cares about what worked for great marketers 4 years ago? Let’s focus on what’s working today! Market co

Speaking is about so much more than speaking, it’s about sharing your message and connecting with your audience. Alexia (Lex) Vernon joins us today to talk about how to speak as a total pro move, how to make the most of your time on stage and what it really takes to land a TEDx talk. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode106. Items Discussed in this Episode: Alexia breaks down the notion that we have to be super extroverted in order to speak on stage Alexia shares her best tip to find your natural speaking style and use it for public speaking You want to create for your audience the same feeling you have when speaking to your best friend Alexia shares the difference between an good speaker, and a great speaker that people will remember in years from now People can’t just feel lit up during your speech, to be truly effective you want your audience to walk away knowing what they need to do differently Alexia and I discuss another big hang

Live events are the thing of nightmares and cold sweats for most of us, but Lori Kennedy has been running a successful event in the health space for the past four years. Lori’s going to share the need to know for any live event, what to plan for and how they can help you go pro in your business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode105. Items Discussed in this Episode: Hosting a live event can scare a lot of us, Lori shares what made her create her first live event Lori shares what the numbers looked like for her first live event, including paid seats and tickets she gave away Lori shares her number one tip for running a live event to save money Every year of running her live event, Lori has added a new element to amp it up Lori shares the number one thing to look at before deciding if you want to host a live event Lori and I talk about the budget for running an event and the kind of budget items you should be watching out for Marketing

Courses, programs, group coaching...all of these things are seen as the gold standard in the online world as they bring you passive income. Last week we talked about what launching a program looks like, but what happens when you actually run that course? Marie Poulin, the creator of Digital Strategy School joins us today to break down her journey from idea to launch to actually running the program. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode104.   Items Discussed in this Episode: Marie shares how long it took to get from the idea of the digital strategy school to where she is today Marie lets us in on the process she went through to develop her course Marie used a beta group to test and tweak her course, this helped her make some unexpected changes based on feedback When developing a new course, it doesn’t matter how ‘pro’ you are, you will always have to work through self doubt and the impostor complex; Marie shares how she did so There’s no

Today we’ve got Racheal Cook from Rachealcook.com and the creator of Conscious Business Design joining us to talk launches. I invited Racheal as she’s launched her signature program more than 10 times and she has a lot of insight into what a real launch looks like, why you’re not likely going to have a 7-figure (or even a 6-figure) launch right away and gets real about the ins and outs of making a program like this happen. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode103. Items Discussed in this Episode: Racheal talks about how many times she has launched her signature program and what launching looked like the first few times versus now Ignorance is bliss! If Racheal had known how intense her program would be, she probably wouldn’t have done it It takes a lot more for a launch then just putting it up and hoping people will find you, it takes a lot of hustle on the front end to promote it It’s really easy to hear about the 7 figure launches, bu

Systems are one of those things that feel so constricting, but when you have the right systems in place, you can grow your biz and flourish says my guest Sonaya Williams. If you don’t know Sonaya, you need to, she’s the brains behind the people, systems and tools in many big name businesses, and she’s one of the most strategic systems thinkers I know. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode102. Items Discussed in this Episode: Some of us love systems, and some of us feel they are constraining; but they are necessary for our business Sonaya shares what she thinks the most important system is for growing our business Getting started on systems can be overwhelming; Sonaya gives us advice on how to get started Every business no matter where you are needs systems, but you need to upgrade them based on the upgraded experience you’re giving your client Being able to step out of the systems and hand them off to someone else will allow you to buil

Few people come with the salesperson gene and it feels super awkward to ask for money or sell. This episode is a short one that breaks down how to get your head aligned so you can actually sell your thing. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode101. Items Discussed in this Episode: There’s so much ‘sleaze’ out there, and it’s difficult to do business in an environment where you don’t want to contribute to that So instead of selling, we wait for things to magically manifest in our business There are ways to sell without being sleazy! Time and time again I see people holding back from sharing their gifts because they don’t want to be just another sleazy salesman, but if you are conscious of this, you don’t have it in you to be sleazy! You can sell and come from a place of real, genuine service, and I explain how Start thinking about what making more money in your business really means: how it can help you serve more people and give you the freedom to s

We did it! Today we hit the 100 episode milestone with a very special episode of the Marketing Moxie show! We continue the pro secrets series looking at email secrets with Brittany Becher. And because Brittany’s on my team, we give you a little behind the scenes scoop at the end of the episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode100. Items Discussed in this Episode: Brittany shares where she thinks email marketing can break down for us. Doing a lot of things for your email marketing, but not doing any of it well is not doing your business justice. Brittany explains how to not distract your audience with ‘shiny objects’ by having too many opt ins. It’s okay to have more than one opt in, but offer it in a different forum ie. blog post, FB ads, etc. Once you have the volume to have a lot of opt ins, go for it. Before then, you won’t see the results from a lot of marketing tactics. It’s important to understand for your type of business wh

You’re working your tail off getting people to your website, but is your homepage getting the job done? The homepage needs to seal the deal and invite people into learning more, but if you fumble, you’re missing a big opportunity. This quick episode breaks down what you need to know. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode99. Items Discussed in this Episode: When it comes to your web page, your homepage is essentially your online welcome mat I’ll share 1 big mistake to avoid with your homepage When you try to please everyone on your homepage, it’s very hard to actually please anyone The paradox of choice impacts our web site so heavily, I explain why The last thing you want to do with your homepage is cause the visitor anxiety The homepage is there to keep your audience around and show them where to go Your homepage is worth the time and energy it takes to get it right Links for this Episode: bit.ly/orientationwk Link to Free Marketing Moxie Faceboo

You’ve got something to sell, but you know you need to make it look and sound good if anyone is actually going to buy it. But sometimes, you can’t afford to have a pro team do it all for you. Which is exactly what digital stylist Amanda Genther talks about in today’s show - how to DIY and still look like a pro! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode98. Items Discussed in this Episode: Amanda shares the top 2 mistakes we make when trying to do our sales pages ourselves To simplify your page and make it really consistent, use no more than 3 fonts Create your color palette before you start your sales page and only use a max of 5 colors; they will keep the page from getting too busy If you don’t break up the text on your sales page it looks very clumped together. Amanda gives us her 2 rules for text placement on your sales page Amanda shares some common trends happening in sales pages, and the mistake we make by going with a trend instead of

A few weeks ago I was cruising the web looking for examples of good about pages...and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer needs from you. Which is why our about pages need a smackdown on this #feistyfriday episode. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode97. Items Discussed in this Episode: I explain why about pages are so critical I give you 3 ways to make sure your about page gets it’s job done Check yourself: the about page is not all about you Cut the crap! Get rid of the fluff, hyperbole, long winded stories, over explanations, jargon, etc. Think of your about page as a highlight reel The close on your about page matters so much: get them to do something at the end Links for this Episode: Link to Free Marketing Moxie Facebook Group    

Today we’re kicking off a new series on the podcast where we’ll be going behind the scenes looking at what exactly you need to focus on to turn pro in your business. Today we’re kicking off with my friend and mentor Natalie MacNeil and breaking down what it really takes to make your marketing stand out and be professional. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode96. Items Discussed in this Episode: Natalie shares her very interesting background, her business, and how long she’s been around Natalie gives the scoop on the kinds of numbers she tracks in her business and how it has really helped, especially in the last couple of years We all love looking at the money numbers, Natalie shares her favorite numbers to track Natalie explains why we’re so afraid of numbers, and why we need to overcome that fear It comes down to a main question: Do you want to be an amateur at what you do or do you want to be a pro? If you want to double your busines

Last week my family took a staycation and short camping trip close to home, with some surprising lessons learned along the way. Not to mention a few things that make me ranty, especially the abuse of design trends and more. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode95. Items Discussed in this Episode: I’m sharing some ways to make some things start to happen with your marketing without getting overwhelmed Embrace Simple: the simplest solution is often the best one, don’t get in your own way by complicating things! If it’s not scheduled, it’s not real. It’s all well and good to have plans and ideas, but without a timeline or schedule, they just stay dreams Go against the trends: demand better for your marketing and your brand. Make it your own with a twist that makes you stand out! Links for this Episode: Link to Free Marketing Moxie Facebook Group

Books, books and more books today! Best of all we’re wrapping up the Summer Reads series with a focus on fiction books that you can’t judge a girl for loving. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode94. Items Discussed in this Episode: I explain where my love of books started and how it’s stuck with me my whole life Travel and reading go together, and I love taking a great book on a trip, whether business or pleasure The Jessica Darling series are a little older, but are a true beach read and I explain my love of the writing, plot, and series in general If you don’t like gory or dark, the Hollywood Alphabet series may not be right for you, but it’s light and quick I just read Primates of Park Avenue a few weeks ago, if you are a RHONY fan or enthralled by the Manhattan lifestyle, this is the book for you! ‘Frothy with a warning’ though, it has some sadness and thought provoking writing I love all of Liane Moriarty’s books, The Husband’s Secret is such

Today’s the listener’s pick episode in the Summer Reads series. And let me tell you it’s quite the list. So let’s get down to business. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode93. Items Discussed in this Episode: Maranda chose ‘4 hour work week’ for it’s practical tips and energetic vibe; I haven’t read it yet but I should give it a shot! ‘Overwhelmed’ isn’t a business book per se, but it really helps you organize and plan to make more time for your business and life. ‘Icarus deception’ is helpful to broaden your perspective, step outside your comfort zone, and is soul affirming for entrepreneurs. Caitlin had quite a few favorites, I haven’t read ‘E-Myth Revisited’ but have it on my bookshelf and plan to get to it soon, especially since it came up so many times! Yasmine suggests Think and Grow Rich, I’ve been resistant to reading this but should put it on my list. Kaye had lots of great suggestions; I love War of Art, it’s definitely an essential read

The Summer Reads series continues today and I’m sharing some of my absolute most fave biz books with a focus on business models and things you need to know. Be sure to share your fave biz books for next week’s episode (air date: July 21) and I’ll give you a shout out! Click here to let me know what books you love! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode92. Items Discussed in this Episode: Value Proposition Design addresses a core problem of every business: how to create products and services that people actually want to buy. The Pumpkin Plan is about a person on the brink of failure in growing his business, and how he turned it around into a successful multi million dollar business. Business Brilliant looks at the mindset difference between ‘middle class’ and multi millionaires. Rework is probably my favorite book on this list; it’s very bite sized and digestible, and takes everything we’ve learned in the corporate world and throws it out the window.

It’s no secret that I love books, so when I was looking for something fun to do this Summer as a series on the show, I opted to do a series on books. Every week in July I’ll be talking books, we’ll have a fun giveaway where you can win a book bundle and more!  Oh and we’ll even have a listener picks episode! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode91. Items Discussed in this Episode: I explain the Marketing Moxie Summer Reading series and how fun it’s going to be! I’ve always been fascinated with psychology and persuasion books, and I’ll explain why. If you want to understand why people really buy, the ‘Influence’ by Cialdini is a great place to start. ‘50 Ways’ by Cialdini book is great because it’s basically the cliff’s notes on ways to be persuasive that are scientifically proven. ‘Winning the Story Wars’ brings in a ton of information on storytelling, and introduces the idea that social media is taking us back to where we started with storytelling