Informações:
Sinopse
The Latest in Digital Marketing, From Rick Mathieson, author of THE ON-DEMAND BRAND and BRANDING UNBOUND
Episódios
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🌮 Inside the Taco Bell Hotel, Why You're a Cyber-stalker, Summer Movie Scorecard & More
08/09/2019What really went down at the Taco Bell Hotel. Our Summer '19 Box Office Scorecard. Why YouTube seems to think robots deserve animal rights. Spidey's future with the MCU, and more. Or listen by link IN THIS EPISODE: 🕷 Did Spidey Really Get Spiked From the MCU? (at 2 min,...
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🎬 'Star Trek Picard,' 'Blade' 'Crisis on Infinite Earths,' and more (Comic-Con Concl)
06/09/2019In the conclusion of a previously unreleased episode recorded in July, the Ricks review their favorite TV and movie trailers coming out of this year's Comic-Con International - as well as a few of the misses. Or listen by link IN PART THREE: 🚀 Rick W. has only one thing...
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🤠 'Westworld' Season 3, 'Preacher' Season 4, Marvel's 'What If' TV Series & More (Comic-Con Part 2)
04/09/2019In part two of an unaired episode recorded in July, the Ricks continue to share the hits and misses in news and trailers from Comic Con 2019. Or listen by link IN THIS EPISODE: 🌵 "Westworld" Season 3: Bernard and Charlores square off for a fight—is it Maeve to the...
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🍿 Our Favorite Trailers from ComicCon (Part 1) 'Dark Fate' and the 'Watchmen' TV Show
03/09/2019🍿In a previously unreleased episode recorded in July, the Ricks review their favorite TV and movie trailers coming out of this year's Comic-Con International. Or listen by link In Part One: 🎤Rick M. has a unique take on "The Never-ending Story" when Rick W. chickens out of the "Stranger Things...
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🍗 Cheetos Mascot Named New Colonel Sanders, The Vegans Are coming, Diet Coke's New Label-Free Soda Cans & More
09/07/2019Diet Coke unveils label-free soda cans. Taco Bell Hotel reservations sell out in two minutes. Sabra warns 'The Vegans are coming' to your summer BBQ. And the Cheetos mascot is named new Colonel Sanders. LISTEN NOW: Cheetos Mascot Named New Colonel Sanders The Vegans are Coming Diet Pepsi Goes No...
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💥 2019 Cannes Lions Grand Prix Winners, Mary Meeker's Internet Trends Report & More
07/07/2019It's a supersized edition of Rick and Rick, with Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more....
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🚀 'Space' Jam, Gillette's 'First Shave,' Booze as the New Wellness Drink & More
02/07/2019Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First Shave." Man-size Kleenex and more. From June 9. 'Space' Jam Time Capsule Gillette's 'First Shave ' Booze as the New Wellness Drink & More In this Episode: 🚀 "Space" Jam: Pearl Jam's...
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🧔🏽 Dollar Shave Club's 'Dad Bods,' IKEA;s Sitcom Living Rooms & Enter 'The Bancake List'
25/06/2019Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more. From June 4. Dollar Shave Club's Dad Bods, Ikea's Sitcom Living Rooms,...
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🥤 'New Coke' Returns, Fortnight Just Does It, Magical Marketing Words & More
18/06/2019The Ricks review "Brightburn." New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more. New Coke Returns Fortnite Just Does It Magical Marketing Words & More In this Episode: 😡 "Brightburn" Torches the Superman Mythos...
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❗️'BrightBurn,' 'Stranger Things' Lego Set, Gen X Runs for President, and the New CMO
07/06/2019Move over, Eggo' Waffles: 'Stranger Things' got its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. 'BrightBurn' may be Ma and Pa Kent's worst nightmare. Why the role of the CMO isn't want it used to be—plus a whole lot more. IN THIS...
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🐉 AR Dragons, CX Sells, ASMR Affirmations for Creative Directors, KFC Busts a Move and More
04/06/2019🍗 KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more. In This Episode: 🎉 A shout out to special listener (at :40 sec)...
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👾 Oculus Whiffed? Will Headsets, or The Best Ecosystem Ultimately Win?
30/05/2019Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars? 🥽 A look at the full suite of Oculus devices (at :04 sec) ✌🏻 How...
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🎙 BK Unhappy Meals, Coke's Silent Print Ads You Can Hear & More
26/05/2019Coca-Cola's silent print ads you can hear. Burger King's new Unhappy Meals. Leadership slogans from artificial intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more. IN THIS EPISODE: 🍿 Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds) 🧠 Leadership...
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🛣 Our Second Annual Marketing Predictions Episode
24/05/2019We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't...
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🔮 2018 Predictions Scorecard - 1 Year Later
05/05/2019We review what we got right, and what they got wrong, in our first annual predictions episode in early 2018. Which of our prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad...