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With just 1,700 square feet of usable space, Daniel Purington’s gym averages around $50,000 in revenue per month, allowing him to earn over $100,000 in net owner benefit, provide careers for four full-time staff members and pay two part-timers. In this episode of “Run a Profitable Gym,” host John Franklin sits down with Daniel, owner of Woodslawn Fitness in Portland, Oregon, to uncover the secrets of his success: consultative selling, diversified revenue streams, strong systems and mentorship.By pairing carefully created programs and consultative selling—aka, No Sweat Intros—Daniel gives clients the services they need, while boosting profit and retention. Solid systems enable Daniel to focus his time where he chooses, both inside and outside the gym.And having a trusted mentor to hold you accountable and celebrate your successes is, in Daniel’s words, “like dumping gas on the flame.”Check out Daniel’s tips, and then use them to determine whether you’re making the most of your time and space.LinksDaniel's

This episode of “Run a Profitable Gym” was recorded live in Dallas, Texas, during a meetup of the world’s best gym owners—some of whom are featured in Chris Cooper’s latest book, “Millionaire Gym Owner."Host John Franklin sits down with Taryn Dubreuil of CrossFit Function and Joleen Bingham of 13 Stripes Fitness. Both Taryn and Joleen are Two-Brain mentors and certified millionaire gym owners. Tune in to hear Taryn's and Joleen’s individual paths to success—from hitting rock bottom to reaching and exceeding $1 million net worth. For both, it all started with building a profitable gym and then reinvesting wealth somewhere it can compound. To read more stories and see how other gym owners achieved millionaire status, get your copy of “Millionaire Gym Owner” today.Links"Millionaire Gym Owner" by Chris CooperGym Owners UnitedBook a Call1:13 - Taryn's and Joleen's paths12:35 - Gyms as cash-flow generators17:56 - Investing in real estate27:40 - Staying focused on a plan32:07 - Impostor

“How can I stop working 70 hours a week?” “What will I do if an unexpected expense comes up?” “How am I ever going to retire?”As a young gym owner, Two-Brain founder and CEO Chris Cooper asked all these questions, and at first he couldn’t find any answers. This led him to search inside and outside the fitness industry for a path that led to freedom of money and freedom of time—aka, retirement. He found that path, and it's the foundation of his latest book, “Millionaire Gym Owner,” which he and host Mike Warkentin discuss today on “Run a Profitable Gym.”In the book, Chris shares his personal journey to $1 million net worth and beyond. But there’s more than one way to reach this milestone, and that’s why the book also includes the step-by-step paths of a dozen other millionaire gym owners. Two-Brain has certified over 40 millionaire gym owners who have created jobs, saved lives and improved their local communities. We’d like you to join the ranks!Links“Millionaire Gym Owner” by Chris Cooper Gym Owners Unit

This month’s leaderboard show is all about average revenue per member (ARM)—how much a gym earns on average from each client in a month. In this episode, host Mike Warkentin is joined by Two-Brain ARM leader Michaela Munsterman. Her gym, Elite Medical Exercise, in Austin, Texas, has a gigantic ARM—but Michaela doesn’t spend any money on ads to attract her high-value clients. Instead, she built a dedicated wellness community entirely through word of mouth and focused local networking, and she’s here to share her strategies with you. Her top tip? Start charging what you’re worth. If you don’t, everyone around you will suffer, from your family to your staff to your clients. Two-Brain even has an exact template to help clients raise rates while minimizing risk so gym owners can have healthy, sustainable businesses and help as many people as possible.Another top tip: Introduce yourself to other local business owners—and don't forget to bring the baked goods!Chris Cooper's Help First concept has been inst

Many gym owners are scared to raise rates, even though they probably don’t charge enough for the value they provide.The good news? There are a few simple tactics you can use to boost revenue before you do a rate increase.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper is joined by Brendan Rice, CEO of Wodify, to talk about two new Wodify features that enable gym owners to make more money without raising rates or adding more members.One of these features allows gym owners to increase profit by an average of $1,000 each month with just the click of a button.The second new feature—called Free Unlimited—was designed to get Wodify’s state-of-the-art software in the hands of as many gym owners as possible, no matter where they are in their entrepreneurial journeys.Tune in to learn more about these exciting new features—and existing Wodify users who want to enable one or both can contact support@wodify.com. If you’re not yet a member, just head over to wodify.com to get started.LinksGym Own

How much extra revenue would your gym bring in if you increased rates by just $10? What if each client contributed $300 or more to your gross revenue?In this episode of “Run a Profitable Gym,” host Mike Warkentin talks average revenue per member (ARM) with Kelly Lorenz, owner of FORM gym in Marblehead, Massachusetts. Kelly’s gym boasts an impressive ARM score: It earned a spot on Two-Brain's December 2023 Top 10 leaderboard, which runs from $427 to $800 per month. Kelly built her ARM number with a $10 rate increase and the addition of several new, valuable programs that solve clients’ problems. For example, she developed and sold a 10-week program for kids that had a huge effect on her ARM. She also added on-ramps, personal training and small-group training. Tune in to learn strategies for boosting your ARM, all while retaining high-value clients. Your first ARM target? $205. If you hit that and serve 150 clients, you can earn $100,000 a year as a gym owner.  LinksGym Owners UnitedBook a Call1:53 - How h

Every month, Two-Brain compiles a leaderboard of the top-performing gyms so we can find out what the best gyms are doing—and tell you.In December 2023, we focused on average revenue per member (ARM) at more than 1,000 gyms worldwide. ARM measures what clients are paying in return for the value a gym provides, and the businesses on our leaderboard provide a ton of value.The No. 1 gym earned just shy of US$800 per client per month—and that’s a rolling three-month average, not just a one-hit wonder. In today’s episode, Chris Cooper presents the Top 10 ARM leaders for December 2023 and shares the tactics behind the numbers, from Affinity Marketing (referrals) to adding new programs.If you want to hear more from these ARM leaders, our full episode with Kelly Lorenz will air Feb. 1, and Michaela Munsterman’s episode airs on Feb. 8. LinksGym Owners UnitedBook a Call 0:55 - The Top 104:48 - How’d they get those ARMs?7:20 - Creating new programs8:53 - Building value12:47 - What stops gym owners

In this episode of “Run a Profitable Gym,” host John Franklin interviews longtime gym owner Ben Bergeron of CrossFit New England and CompTrain. After spending more than 15 years in the fitness industry as a gym owner and coach to CrossFit Games athletes including Mat Fraser and Katrin Davidsdottir, Ben says that virtuosity—mastery of the fundamentals—is essential in a successful gym business. He dials in on four basic areas where every gym owner can improve: leadership, product, marketing and finances. To help you build an amazing business, Ben shares his top tactics for continually improving your gym—from hiring the right employees to onboarding new clients to creating a vision and mission statement. If you want to hear more from Ben, he’ll speaking at the Two-Brain Summit this June in Chicago. LinksTwo-Brain Summit TicketsBen Bergeron on Instagram CompTrainGym Owners UnitedBook a Call 1:42 - Meaning of virtuosity10:21 - Someone good people work with20:47 - Creating a great environment33:38 - Building from s

How do you dominate your local market? The key is focus: Don’t try to offer every service under the sun. In this episode of “Run a Profitable Gym,” host John Franklin is joined by Jack Wheeler of 360 Fitness in Red Deer and Sherwood Park, Canada. Jack’s flagship location does over 4,000 personal training sessions per month, and if you Google “personal training Red Deer,” his gym is the No. 1 result. If you just search “gyms Red Deer,” he’s still on Page 1, but not quite at the top. Jack owns the keyword “personal training” in his market because he dialed in and doubled down on his niche. Listen to find exactly how he did that, and learn about great tactics for gaining traction in your community, such as good-will marketing and going where your target clients are.LinksGym Owners UnitedBook a Call1:31 - What’s changed?7:36 - Dominating the local market19:12 - Differentiate from online competition23:09 - Getting involved with the community34:50 - How Jack does marketing

Two-Brain founder and CEO Chris Cooper is a household name in his community of Sault Ste. Marie, Ontario, where his gym, Catalyst Fitness, is located. He’s a true authority when it comes to dominating your local market.  In this episode of “Run a Profitable Gym,” host Mike Warkentin prompts Chris to reveal the strategies behind his success in making his gym the obvious choice for people in the community.Chris doesn’t mention huge ad spends and earth-shaking marketing campaigns. Instead, he talks about offering value to potential clients, having genuine conversations and maintaining a “Help First mindset.” Chris shares how he built a strong referral web and impressive email list long before the days of Facebook ads. And you might be surprised how powerful a simple cup of coffee can be.Tune in for actionable insights and proven methods from a seasoned pro. Then use Coop's tactics to make your gym the dominant fitness facility in your local market.LinksGym Owners UnitedBook a Call 1:20 - Making local connec

Most people are still working the same 40-hour workweek introduced just under 100 years ago, and gym owners often go way beyond 40. In fact, many work closer to 80 hours a week. This can quickly lead to burnout—a killer of small businesses. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper is joined by John Briggs, accountant and author of “Profit First for Microgyms.” The two discuss John’s latest book, “The 3.3 Rule.” In the book, John pushes back against the idea that entrepreneurs—and their teams—should work until they drop. Instead, they can maximize productivity and avoid burnout by structuring their workdays into periods of focused work and breaks. The structure is incredibly simple but effective—and it’s backed by science. John wrote the “The 3.3 Rule” because he was tired of seeing small businesses close shop; he wants to help entrepreneurs preserve the energy and focus they need to build stable, profitable businesses.Links"The 3.3 Rule"Gym Owners UnitedBook

Virtuosity—it’s the theme of this year’s Two-Brain Summit. But what is it exactly? Simply put, virtuosity means mastery of the fundamentals. In today’s episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper discusses the basics that every gym owner should focus on and explains how mastering fundamentals will help you grow your gym faster than searching for new trends. The allure of novelty is strong, but the key to entrepreneurial success is maintaining focus on what matters most—from reading a profit and loss statement (P&L) to improving your close rate. Tune in to learn more, and we hope you’ll join us at the Two-Brain Summit this June in Chicago. LinksTwo-Brain SummitGym Owners UnitedBook a Call 0:53 - Practice virtuosity2:04 - Basics can be boring2:43 - The novice’s curse3:52 - Mastering the essentials5:47- Summary

Two-Brain’s most recent leaderboard tracked net owner benefit (NOB): salary, dividends and anything else the business pays for. Every single fitness entrepreneur in the Top 10 is earning between $15,000 and $25,000 per month from their gym.In today’s episode of “Run a Profitable Gym,” host Mike Warkentin sits down with one of these Top 10 earners to lay out the path to success.Ashley Reese, owner of Defining Moment Fitness in Charleston, South Carolina, shares how he jumped from earning $3,000 a month to $10,000 and beyond just by doing the “simple stuff” consistently well. So what are those simple things? Ashley invests his time and attention in three main areas of his business: leadership, the client journey and staffing. Listen to learn exactly how he leveraged his efforts to become one of Two-Brain’s top earners. Whatever you’re currently earning from your gym, sound, simple entrepreneurial strategies can help you boost your take-home pay. LinksGym Owners UnitedBook a Call0:54 - The simple stuff4:48 - Net

Competition season is approaching—and it can be a stressful time for gym owners, who often take on extra work without seeing a reward.To help, Two-Brain has a step-by-step, plug-and-play guide you can use to reduce stress, boost retention, make money and ramp up the fun during the Open.In this episode of “Run a Profitable Gym,” Chris Cooper tells the origin story of the Intramural Open and how it’s been continuously improved over the last 13 years. The event has now been used in thousands of fitness businesses around the world, and it’s been proven to drive revenue and retention in gyms. The "2024 Intramural Open Guide" is packed with revenue generators, and Coop shares one with you today: He’s got a simple but effective tactic that will have a significant effect on key business metrics before the Open even begins.To get the full "2024 Intramural Open Guide," visit Gymownersunited.com and ask Coop for it by DM. LinksGym Owners UnitedBook a Call0:39 - CrossFit Open 2:08 - The Open is fun bu

As social media becomes flooded with fitness influencers, or “fitfluencers,” a new issue arises for gym owners: cameras in gyms.  Who’s liable when a member is in the background of a photo or video and doesn’t want to be? The gym owner or the media creator? The answer might surprise you. Believe it or not, cameras can cause serious headaches for gym owners. In some situations, they might lose members. In other cases, they could get dragged into costly, tedious lawsuits.  Here to break down the issue is gym-owning lawyer Matthew Becker of Gym Lawyers PLLC and Industrial Athletics in Pittsburg, Pennsylvania.As Matthew spells out the problems related to cameras in gyms, he and host Mike Warkentin discuss potential solutions, which range from using specific language in contracts and waivers to installing designated, well-lit selfie stations to mitigate risk when people produce media.  Some gyms around the world have even opted to ban cameras altogether (see the link below for more info). Listen to learn more, and

Are you grinding all day every day and not seeing progress? Are you tired of pushing through discomfort and stress without any reward? It’s time for you to take action and thrive in 2024. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper shares a New Year’s message to help gym owners like you start 2024 strong. Once you start accomplishing personal and business goals, that success will even trickle down to your community and the people around you. Listen to learn how you can receive tactical, actionable advice nearly every day and make 2024 your best year ever.LinksGym Owners UnitedBook a Call0:34 - Gym owners' success1:36 - What you can do3:03 - Tactics and action4:08 - Stay connected in 2024

As gym owners, it’s easy to get distracted by shiny new things. You might be tempted to run flashy promos, offer discounts or make strange additions to your service offerings. But the best way to grow your income is much simpler—albeit a bit less sexy. In this episode, host Mike Warkentin is joined by gym owner Nick Beal of CrossFit Casco Bay, who explains how to build wealth that compounds.A couple of key steps: Put systems in place and assess them regularly. Nick shares how consistent—and admittedly un-sexy—actions like these have increased his net owner benefit (NOB) and allowed him to build long-term careers for three full-time staff members. In turn, having dedicated staff and proven systems has freed up his attention to focus on other investments, like real estate, so he can continue building wealth both inside and outside his gym.Tune in to hear more of Nick’s wealth-building tips, and then go apply what you learn to your gym.LinksGym Owners UnitedBook a Call1:18 - What is "unsexy stuff"?9:43

Imagine bringing home more than $15,000 each month. What would that do for you and your family?   This month’s leaderboard show is all about take-home pay: net owner benefit (NOB)—salary, dividends and any other benefits the business provides.Every single gym owner in the Top 10 is currently earning over $15,000 US per month, and the top earner’s number is even more impressive.These are not one-hit-wonders: Our leaderboard is based on three-month averages, showing sustainable, consistent income. In today’s episode, Chris Cooper presents Two-Brain’s Top 10 earners for November 2023. More importantly, he shares quotes from the leaders so you know exactly how they posted their numbers.Our November leaders had one thing in common—and it might surprise you as much as it did Chris.Listen, then take action to boost your NOB, too.  LinksGym Owners UnitedBook a Call1:36 - Gyms 4 to 104:40 - The Top 35:57 - How did they do it?11:34 - Mentorship and accountability

Many entrepreneurs think that their dream lifestyle will just appear when they achieve business success. But creating the life you want is harder than most people realize. It takes serious thought and planning, whether you want to work remotely on the beach all day or carve out three hours to play with your kids every afternoon. In today’s episode of “Run a Profitable Gym,” Chris Cooper chats with Ashley Haun, co-owner of Nika Athletics in DeLand, Florida, and owner of The Traveling Bee Business and Lifestyle Mentoring.In her mentoring business, Ashley helps entrepreneurs define their dreams, and then she helps them work backward to figure out how their businesses can make those dreams reality.Ashley believes there’s no limit to what your gym can provide for you. Tune in to learn how to start planning the life you want today. LinksInstagram: @braveashleyhaunAshleyhaun.comGym Owners UnitedBook a Call0:43 - Succeed and keep building7:30 - A day in Ashley’s life13:53 - Feel good about success22:54 - How far can

Joleen and Leighton Bingham have about a million things going on. On top of being parents of three, they own multiple gyms, have an impressive real-estate portfolio, mentor other entrepreneurs through Two-Brain Business and travel regularly. In the last 13 months, they’ve been to Greece, Sweden, Portugal, San Diego and Nashville—to name just a handful of countries and cities. How can they possibly have the time for all this?In today’s episode of “Run a Profitable Gym,” Chris Cooper gets the Binghams to spill the secrets of their impressive time-management skills. They share how they develop an annual plan to map out what they want to accomplish for the year and balance their work, family and personal goals. Then Joleen explains how she breaks her days into blocks, ensuring she gets the most out of her time. Listen to find out how to manage your time better, and if you want to get in touch with Joleen and Leighton, contact them here: joleen.bingham@twobrainbusiness.comleighton.bingham@twobrainbusiness.com Link